Browsing Tag

MartechSeries

Interview with Andrew Stephens, CEO, Ambient Digital Group

"Programmatic technology platforms also unlock valuable data insights that help advertisers improve the effectiveness of their campaign, and tweaking it in real time to reinvest in the right areas." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a digital media company? I was first appointed as CEO for Ambient Digital in July 2010. My main responsibilities include finding key opportunities to take Ambient Digital into new markets as well as expanding revenue…

Interview with Bonnie Crater, President and CEO, Full Circle Insights

Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw the correct conclusion." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on…