Banner Before Header
Browsing Tag

MarTech Series

Why Travel and Retail Experience Landed Me in MarTech

Sometimes, we benefit from seeking out a fresh perspective. After finishing my University studies, I set out to travel the world. I knew that it would be the only time in my life when I’d have the time, freedom, and be free of obligations to see the world. After spending my entire life in Ohio, including attending the University of Cincinnati (go Bearcats!), I set out to see the world—South America, Europe, and Asia. This experience opened my eyes to new cuisines, experiences, and ideas. Traveling the world opened my eyes…

4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created. Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series. Today, I want to address the other end – the review and approval process – because even brilliant creative can’t drive leads and awareness if it’s stuck…

How to Close the Gap Between Sales Forecasting and Reality

Sales forecasting is part of every company’s standard operating procedure. Each sales leader has their own process for arriving at a forecast, but the end result is the same-- sales leaders live and die by the forecast. There is nothing more frustrating than sorting through the mountains of data that get rolled into a forecast. Each rep makes an estimate, which rolls into managers, who eventually present their forecast to a leader. Some managers allow reps to make an estimate based on dollars-- without specifying which…

Reputation.com Kicks Off Transform ’19 Conference

Annual Event for Movers and Shakers in Digital Marketing Focuses on Online Reputation Management and Customer Experience Strategies and Best Practices to Succeed in the Feedback Economy Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced the highlights planned for the company’s Transform ’19 conference. Held May 8-9 in San Diego, the popular annual event provides a backdrop for informative keynotes, training, general and breakout…

Top MarTech Series Guest Posts of 2018

We Compile an Annual Round-Up of the Most Popular Guest Posts Published in 2018 January Five Key Trends for Programmatic Advertising in 2018 Benoit Skinazi writes our most viewed Guest Post of 2018! With GDPR and consumer sentiment towards irrelevant advertisement, Programmatic Advertising is the new hope for AdTech. February What Good is Personalization Without Identity? Craig Belhumeur points out ‘the writing on the wall’ — something that most marketers miss out on. Personalization is impossible without identity…

Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition

Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 could be the most challenging year for journalism and content marketing. Fighting against constant accusations of fake news on one hand and staying on top of media intelligence and analytics, journalists and content marketing professionals have an unprecedented battle ahead. Fake news has been prevalent for the entire lifetime of the internet, but it’s just how fast it can…