Marketing

Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and what inspired Stirista? I spent the very early days of my career seeing firsthand the importance of relevant ads being put in front relevant target audiences. My wife Candice and I started Stirista to offer more complete…

Market context In many major markets around the world, particularly the U.S. and U.K., 2021 looks like it’s going to be a very different and very much more positive year than 2020. With vaccines effective against coronavirus now administered to around 40% of the population in both markets, the prospect of a return to something much more like normality is fast-becoming real. Data from Standard Media Index of media investment in the major English-speaking markets worldwide show that ad spend fell by 9% in the U.S. in the year…

Persado’s 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders…

Findings from the third annual Localized Marketing Benchmark Report emphasizes importance of brand visibility in both local search and social in order to compete in new marketplace According to a report released today by SOCi, Inc. and Localogy, multi-location businesses with an optimized localized marketing strategy grew revenues at a rate up to three times that of their peers, even amidst the uncertainty of a pandemic. For a third year, research from the Localized Marketing Benchmark Report (LMBR) found that businesses…

6 years ago, a few folks from the creative sector of advertising joined hands with a group of mad scientists who had never worked in marketing with one goal in mind: to make marketing a go-to department for growth again. After 6 years of being in business and self-funding the $4 million investment into the technology, MASS MINORITY™ earned its first major patent. US Patent #10,977,670 is not just a cool t-shirt, it is a technology that helps dramatically improve marketing's dwindling performance since the bust of television…

Cyabra, a SaaS platform that measures authenticity and impact within online conversations, announced a new agency partnership with the leading global disruption advertising agency Lew'Lara\TBWA based in Brazil. Lew'Lara\TBWA’s integration of Cyabra into its offerings will be exclusive to the Brazilian market and available to their brands immediately. Cyabra’s agency offering provides advertising, marketing, and communication firms with its unique social analytics data to allow brand leadership teams to identify, analyze,…

Madison Square Garden, Atlanta Falcons, and more are live on platform now. Bridging sales, marketing, and service to make work easier is critical in the all-digital world. iFOLIO®, the leader in digital communications, today announces Cloud and a patent, delivering new technology for digital storytelling and personalized experiences. Marketing Technology News: Ansira Hosts EiQ, An Event Focused on Email Marketing, Customer Experience and Loyalty 98% of iFOLIOs are viewed within 10 minutes of being delivered to text…

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

Hiring trends in tech have undergone a shift during the Covid-19 pandemic, moreover, with the changing needs involved while shaping teams across multiple departments, for instance, marketing and sales, in light of the pandemic and in light of increased dependence on hybrid and remote work models, it’s important for business and HR leaders to reconsider their choice of tools, Kevin Harrington, CEO at Joblist shares more: Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve…

Daminion has enhanced its Digital Asset Management system, making it even more robust and efficient for marketing, communications, and design departments. The software is now tooled up with a new interface, commenting features, and new integrations. Marketing Technology News: Are You Using Your Marketing Technology to Create a Better Website Experience? An update was released for the on-premises and cloud versions of the Daminion Digital Asset Management system, which will delight the marketing and comms departments…

OPTIZMO Technologies, the industry leader in email suppression list management, is pleased to announce it has been recognized by The Startup Weekly as one of the 2021 Software Companies to Watch. The Startup Weekly presented the Software Companies to Watch award to software and technology services businesses that have showcased strong growth and excellence in 2020. This year’s awards attracted a record number of applications across different company stages in the United States. The winners were selected by a panel of…

Monica Pool Knox, SVP, Chief People Officer, and Amber Armstrong, SVP, Chief Marketing Officer, join executive team LivePerson, Inc., a global leader in conversational AI, today announced the hiring of Monica Pool Knox as SVP, Chief People Officer, to lead the company's global human resources strategy for attracting, developing, and enabling world-class talent, and Amber Armstrong as SVP, Chief Marketing Officer, to lead the company's global marketing strategy and accelerate its shift in focus to conversational experiences…

Doug Kleinsmith is a marketing and business management professional living and working in Minneapolis, Minnesota. His work and success are proof that you don’t need a college degree to have an impact. Being self-employed for the last 35 years, Doug Kleinsmith has built multiple successful marketing businesses with more than $1 million in total sales. He has trained more than 2000 professional salespeople. Doug Kleinsmith was awarded multiple business awards and was considered the top marketing agent for 12 years.…

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Former Saks Fifth Avenue Executive to Lead Global Brand Marketing Expansion Berns Communications Group (BCG), which specializes in marketing, strategy and PR, brand partnerships and facilitating access to capital in the retail sector, today announced that it has appointed Lori Rhodes as Global Director, effective April 9, 2021. Based in Dubai, Rhodes is a highly experienced retail marketing and communications executive who has created and executed brand development, content creation, customer engagement and partnership…

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen, today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Aible, the pioneer in impact-optimized enterprise AI, has scored highest in the Automated Machine Learning (AutoML) services Use Case in Gartner’s 2021 “Critical Capabilities for Cloud AI Developer Services” report. In Gartner’s evaluation of 13 AutoML providers, Aible scored the highest in the AutoML Use Case. “We believe this recognition reflects our singular focus on generating tangible business impact in just the first month of an AI project,” said Aible founder and CEO Arijit Sengupta. Marketing Technology News: …

Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been selected for the 2021 Best of Scottsdale Award in the SaaS & Analytics (Information Technology Services) category by the Scottsdale Award Program. Engage3 has corporate offices in both Davis, CA and Scottsdale, AZ. Each year, the Scottsdale Award Program identifies companies that have achieved exceptional marketing success in their local community and business category.…

Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it? Catch more on the latest marketing trends and martech highlights, in this weekly update: MarTech Quote-of-the-Week! My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be…

Sendoso’s 2021 State of Sending Report Finds Marketing, Sales, and CX Teams Are Building More Human Connections to Achieve Higher Customer Retention, Deeper Customer Relationships, and More Closed Sales Sendoso, the leading Sending Platform, today unveiled findings that showcase the critical importance of building human connections with buyers in its 2021 State of Sending Report. Marketing Technology News: AcuityAds Shares Its Progress On Identity Resolution Societal issues like the COVID-19 pandemic and…