New Study Highlights the Power of “You- Vs. We” -Phrasing in Your Messaging Replacing the word “we” with the word …
How to Harness Consumer-Driven Marketing
The success of a brand lies firmly in the hands of the people who matter the most — the consumers. …
Four Best Practices for Maximizing Marketing Effectiveness
Today’s marketing landscape has created a number of obstacles that marketers must overcome in order to effectively reach, engage, and …
Achieving Marketing Success in 2019: Be Relevant, Personal and Precise
In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. …
Real-Time Marketing Is a Necessity, Not a Luxury, for Creating a Lasting Emotional Connection with Your Customer
The ability to see, understand and respond to consumer actions in near-real time is a fundamental necessity for today’s marketers. …
The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students
UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued …
Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success
The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face …
Matching Marketing to the Modern Consumer: 5 Ways to Rethink Qualitative Research
Today’s consumers are evolving faster than ever before, but brands, and specifically consumer research, are struggling to keep up. A …
ARM Insight Strengthens Executive Team with Addition of Steve Shaw as SVP of Marketing
ARM Insight, a leading provider of payments data and analytics solutions, announced the addition of Steve Shaw as senior vice …
20 CMOs to Follow on Twitter
MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, …
The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing
In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new …
How Marketing-Savvy DTC Brands Supercharge Their Ad Performance
Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the …
Using Your Marketing Team as a Cloud Focus Group
Marketing is no longer a matter of launching a campaign, monitoring engagement and waiting to review the results over a …
The Key to Good Marketing? Responsibility
This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of …
Amplience Adds Former SAP Hybris Executive to Its Leadership Team
Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience Amplience, the global leader …
Should Marketing Ops Be Centralized, Field-Based or Distributed?
There is a bit of a tug-o-war going on in terms of where the MO function should sit in large …
HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals
The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service …
Facebook Is Optimizing Content Marketing; Offers Publishers New Tools
Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with …
Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing
After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered …
Klear Introduces Automated Tracking for Influencer Marketing Campaigns
Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns …