Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the …
Using Your Marketing Team as a Cloud Focus Group
Marketing is no longer a matter of launching a campaign, monitoring engagement and waiting to review the results over a …
The Key to Good Marketing? Responsibility
This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of …
Amplience Adds Former SAP Hybris Executive to Its Leadership Team
Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience Amplience, the global leader …
Should Marketing Ops Be Centralized, Field-Based or Distributed?
There is a bit of a tug-o-war going on in terms of where the MO function should sit in large …
HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals
The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service …
Facebook Is Optimizing Content Marketing; Offers Publishers New Tools
Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with …
Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing
After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered …
Klear Introduces Automated Tracking for Influencer Marketing Campaigns
Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns …
How America’s Top Marketers Are Making Progress on the Advancement of Women
Let’s face it, our industry is going through a major transformation. While progress is being made for women in the …
AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services
Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a …
CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant
Zoho’s Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience
Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard’s brandtenders are …
Bloomberg Unveils ad.apt, a New Display Ad Format
With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, …
To Become a Tech Titan, You’ve Got to Build a Tribe
Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle …
NCC Media Taps TV and Digital Pioneer Bob Ivins as Chief Data Officer
NCC Media, the national advertising sales, marketing and technology company owned by Comcast, Charter and Cox, announced it has named …
Helpshift Moves Into New San Francisco Office Space to Accommodate Accelerated Growth — and More Community Events
New Space Will Foster a Highly Collaborative Environment, Make Room For New Hires and Provide a Rooftop Venue for Social …
DiscoverOrg Launches New Dataset for Companies Selling into Operations Groups
First-of-its-Kind Offering Gives a Competitive Edge to Companies Marketing and Selling to Operations, Customer Service, Logistics, and Facilities Groups DiscoverOrg, …
Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach
Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What …