TechBytes with Pete Hoelscher, COO at IEEE GlobalSpec
Tell us about your role at IEEE GlobalSpec and your journey as a leader in the industry. As COO, I …
Why Your Mickey Mouse Marketing Tactics Aren’t Working
There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom …
8 Tips for Creating High-Performing Emails
Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email …
In-House vs. the Agency Model – Advertising’s Red Herring Debate
In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …
Managing the Messaging Maze: How Modern Marketers Can Move the Needle with Millennials
It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But …
Is Facial Recognition the New Business Card?
Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by …
How Transparent Are Digital Firms and Marketing Agencies?
Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly …
Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing
The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top …
Ignite International, Ltd. Announces Oliver Holzmann as Global Head of Marketing
Ignite International, Ltd. announced the appointment of Oliver Holzmann as the Company’s new Global Head of Marketing, reporting to Ignite’s …
Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation
If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how …
MarTech Interview with Sean King, EVP at Veritone One
"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about …
Pricefx Delivers Best Performance to Date, More Than Doubling Q2 Year-Over-Year Growth
Company inked 12 new customers in Q2 across retail, CPG, energy, manufacturing and technology industries Pricefx, the global leader in …
MarTech Interview with Erika Jolly Brookes, Chief Marketing Officer at Springbot
"AI and Machine Learning have been a high-level topic for several years now, but I think people are only just …
Adludio Onboards Stella Berry as Client Director APAC
Berry joins Adludio in order to deepen relationships with luxury brands and improve coordination between Adludio’s global operations Adludio announces …
Event Metrics That Will Impress Your Executive Team
What metrics actually define a successful event? Is it a long list of potential new customers? Or is it the …
3 Things to Know About Creating a High-Yielding Marketing Department
We all want to achieve our Marketing goals and drive our organizations forward, and we need the right people at …
Why Quizzes Reign Supreme in E-Commerce’s Battle for Eyeballs
Your instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping …
4 Tips for Using Stock Photos in Marketing
Many teams aren’t aware when and when not to use stock photography for marketing purposes. Here are 4 easy tips …
Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season
“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature …
How Marketing Can Help Develop an Effective Customer Onboarding Program
An effective Customer Onboarding Program is critical for driving ongoing Customer Engagement, Satisfaction, and Value. Marketers in B2B companies are …