Kitewheel’s 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both …
Why CMS Shouldn’t Be Your Go-To for Legal Content
A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access …
Five Reasons You Should Consider Video Marketing for Your Brand
87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s …
Rite Aid Partners with Adobe to Drive Digital Transformation
Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience Rite Aid Corporation has entered into …
MarTech Interview with Donna Parent, CMO at EZShield +IdentityForce
"We’re seeking new technologies, strategic partnerships, and innovative strategies that will continue to help us grow and deliver increased results." …
Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service
As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on …
Marketers Shouldn’t Have to be Data Scientists
Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s …
Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups
Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes …
MarTech Interview with Ed Breault, Head of Marketing, Aprimo
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
Miaozhen Systems Acquires RadioBuy to Deepen its Omni-Marketing Intelligence Strategy
Miaozhen Systems, China’s major third party provider of marketing data & technology, announced that it has completed the acquisition of …
Marketing and Ops: Leveraging A Brands Most Powerful Duo
Successful brands are relying on strong collaboration between Marketing and Operations. At least that’s what I learned from working with …
How Product and Marketing Teams Build Go-to-Market Roadmaps Together
Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by …
Think Before the Ad using Customer Data
This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers …
UserIQ Names Tyler Winkler as CEO
Former VP at SecureWorks Takes the Helm at Fast-Growth Startup Focused on Customer Success UserIQ, an innovative customer success platform …
Fishbowl, Inc. Names New Chief Revenue Officer
John Martin Brings Executive Experience to CRO Role Fishbowl, Inc., the leading provider of marketing and analytics solutions for the restaurant …
SoundCloud Names Anthony Gabriele, Senior Vice President, Subscriptions & Marketing
SoundCloud announced it has hired seasoned media and technology executive, Anthony Gabriele as Senior Vice President, Subscriptions & Marketing. In …
Oracle Applauds Creators of Legendary Customer Experiences
Annual 2019 Markie Awards Honor the Movers, Shakers, and Experience Makers Across Marketing, Commerce, Sales and Service To celebrate the …
Bridging the Gap Between All CX Professionals
The New Look and Features in This Release Allow All CDP Stakeholders to Work Together Closely and Maximize Productivity Across …
RocketDocs Solves Corporate America’s Biggest Nightmare: Information Chaos
Company Names New Executive Team to Launch ResponseFull, a Breakthrough SaaS Platform That Creates and Leverages a Seamless Fullscale Response …
LeanData Unlocks Growth Potential in B2B Businesses with Launch of Pioneering Revenue Operations Platform
Intelligent Orchestration of Trusted Data Across All Go-To-Market Processes – from a Single Platform – Enables Brands to Improve Customer …