Marketing

Led by Andreessen Horowitz, the funding round brings the total raised to $69 million Mux, the leading video platform for developers, today announced the close of $37 million in Series C growth financing led by Andreessen Horowitz with participation from Cobalt and Accel. Mux will use the capital infusion to expand product, sales, and marketing teams to help more of the world’s leading companies deliver the best online video streaming experiences. Mux does for video what Stripe does for payments - take the complexity out of…

Financial institutions with a marketing mindset were better equipped to serve customers in response to COVID-19 Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures. The study also noted that organizations that applied a marketing mindset to the changes forced by COVID-19 were better equipped to serve their customers. Metia’s specialist research and insight unit,…

With Over 100 Shows Already Produced and Sold, Live From Out There and LiveXLive Continue to Announce New Shows including 'Vote Now', a live streaming event featuring The War On Drugs, Robin Pecknold (Fleet Foxes), Kam Franklin (The Suffers), Waxahatchee, Daniel Rossen & Christopher Bear (Grizzly Bear), Kyp Malone & Jaleel Bunton (TV on the Radio) and many more LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and leading 'Virtual…

Live, one-to-one celebrity video platform VIDSIG announced that Marketing executive Jonathan Yarnold has been named Chief Executive Officer as part of the company's initial plans towards global growth. "What Jonathan brings to VIDSIG is a triple threat of unique creative vision, a highly strategic mindset, and a track record of creating significant value in a number of industries," stated founder, Jeff Dudum. "We are poised for unprecedented expansion and we believe that Jonathan will lead us to new heights globally."…

Bango, the mobile commerce company, announces that it has entered a Bango Marketplace partnership agreement with Nonvoice, the leading 5G app agency. Through the partnership, Nonvoice will accelerate the adoption and success of its network of 5G app developers. Nonvoice is the world’s first agency to focus on the opportunities for 5G apps, establishing new distribution channels and investment sources for innovative apps by providing access to its distribution network spanning North and South America, Asia, Africa and…

Dulce Vida Tequila Slated to Achieve Record Breaking Year Milestone Brands LLC, the premium spirits company based in Austin, Texas, announces Marc Carson as the Vice President of Marketing, effective August 3rd. A 20-year veteran of the spirits industry, Carson began his career as a Field Marketing Manager for Remy Cointreau based in Dallas. He moved to Los Angeles with Remy to lead Commercial Marketing for the West until 2009, before moving on to build the Commercial Marketing team for William Grant and Sons, from…

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

Multi-time software entrepreneur, technologist, and cross-functional startup executive brings impressive breadth and depth of experience to the company’s professional services and customer success functions MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and…

SugarCRM Inc.®, the innovator of time-aware CX, announced that Fever, a leading entertainment platform with headquarters in Madrid and New York, has selected Sugar’s CX-driven solutions to better serve local event and music organizers around the globe. “Fever is committed to inspiring people through local experiences in cities worldwide and helping the event producers to create original content through our data-driven approach,” said Santiago Santamaría, Global Communications Lead, FeverUp. “After the confidence of our…

Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect ActiveProspect, the SaaS platform for consent-based marketing, announced that Brian Caskey has joined the company as Chief Marketing Officer effective immediately. Caskey brings a diverse background in global marketing, awareness creation, and revenue generation to ActiveProspect where he will oversee all aspects of global marketing. Caskey brings more than 25 years of experience developing high-impact awareness…

Nielsen's annual report helps auto marketers capture the behavior and voice of today's car buyers Nielsen released its Annual Auto Marketing Report, which examines how shoppers from various ethnic and racial backgrounds differ from the general car-buying population in terms of brand awareness, brand consideration and advertising recall. The study aims to help auto marketers understand how to better engage multicultural consumers. According to the report, vehicle shoppers from multicultural groups tend to be aware of…

Wipro Limited, a leading global information technology, consulting and business process services company, today announced that it has signed a definitive agreement to acquire 4C, one of the largest Salesforce partners in UK, Europe and the Middle East. Established in 1997 with its headquarters in Mechelen, Belgium, 4C is an independent Salesforce Platinum Partner and one of the leading customer-centric consultancies in Europe and the Middle East. 4C has deep capabilities across multiple Salesforce clouds including Sales,…

Native Mobile App Provides the Same Advanced Capabilities as Desktop Version on Any iOS or Android Device, All From a Single Source As B2B buyers increasingly turn to their mobile devices for purchases, Second Phase, a Billtrust solution and the leader in B2B/B2C eCommerce and PIM solutions for wholesale distributors and manufacturers, announces the launch of a new native mobile app for iOS and Android devices. The new app provides the same deep ERP integration and functionality as Second Phase desktop web stores and…

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

Leader in Account-Based Execution Enables Marketing, Sales, and CX Teams to Apply ABX Strategy to Full Revenue Funnel by Humanizing Approach with Physical Impressions Sendoso, the leading Sending Platform and leader in Account-Based Execution, announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and…

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

Users can now generate leads with high performing ads and exclusive audiences LionDesk, one of the world’s most innovative CRM, Marketing and Transaction Management platforms, announces the introduction of a powerful advertising portal that gives users the ability to generate leads using proven ad templates and custom audiences directly from inside the platform. This is the next step of innovation from LionDesk allowing users to generate leads in addition to qualifying and nurturing all within one easy to use and…

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solution announced its partnership with Peak Activity, a technology, and marketing consultancy that partners with enterprises to "Dream, Deliver, & Elevate" their digital results by creating eCommerce platforms that achieve long term and scalable growth through game-changing technology. This is pertinent in today's economy where more businesses are headed the eCommerce way. "At PeakActivity, we help online retailers create digital…

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative startups in the world, today announced two key hires to its North American sales organization. Based in Los Angeles, Kimberly Island-Johnson joins as Amplifyer’s Regional Vice President of Sales and Head of West Coast. Prior to joining Amplifyer, Island-Johnson held senior sales positions at Quantcast and ADARA, where she worked alongside Amplifyer CEO and Founder Mike Aronow. Marketing Technology News: Zilliant Named…