MarTech Interview with Sean King, EVP at Veritone One
"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about …
GIPHY Selects Oracle Data Cloud to Measure Viewability Across Billions of GIFs
Groundbreaking integration is first to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY Oracle Data …
MarTech Interview with Jon Perera, CMO at Highspot
"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us …
Taking the Sales Approach to Marketing – Part 1
Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me …
Beatchain Announces New Distribution Technology
Users Can Now Find Their Most Loyal Fans and Share Their Music Beatchain Ltd., a powerful data-driven platform that is …
TechBytes with Jenn Deering Davis, Head of Communications at Cision
Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship …
ADCOLOR Announces Winners At The 13th Annual ADCOLOR Awards In Los Angeles
Evening Hosted By NYTimes Best-Selling Author, Speaker, And Host Luvvie Ajayi, Honored Unbelievable Entertainment Director Eva Longoria, Among Many Others …
Say Hello to Chatly: TMG Worldwide and WeChatify Relaunch as an All-in-One Suite for WeChat Management
TMG Worldwide, a SaaS company that is redefining how global brands do business on WeChat, announced its official rebrand to …
Marketing to Gen Z
Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the …
Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale
Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful …
Why Your Mickey Mouse Marketing Tactics Aren’t Working
There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom …
8 Tips for Creating High-Performing Emails
Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email …
In-House vs. the Agency Model – Advertising’s Red Herring Debate
In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …
Managing the Messaging Maze: How Modern Marketers Can Move the Needle with Millennials
It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But …
Is Facial Recognition the New Business Card?
Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by …
How Transparent Are Digital Firms and Marketing Agencies?
Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly …
Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing
The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top …
Ignite International, Ltd. Announces Oliver Holzmann as Global Head of Marketing
Ignite International, Ltd. announced the appointment of Oliver Holzmann as the Company’s new Global Head of Marketing, reporting to Ignite’s …
Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation
If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how …
Pricefx Delivers Best Performance to Date, More Than Doubling Q2 Year-Over-Year Growth
Company inked 12 new customers in Q2 across retail, CPG, energy, manufacturing and technology industries Pricefx, the global leader in …