Marketing

From Zendesk's new conversational CRM platform to ZoomInfo's new integration with Chorus, this week's martech highlights brings you a lot of exciting updates: ______ MarTech Quote-of-the-Week! I look at marketing as air and ground. Air…
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Funding To Enable Viable to Continue Expediting Analysis of Reams of Data Using A Combination of Its Own Software and OpenAI’s GPT-3 Pioneering AI company Viable, the only qualitative AI company to provide natural language querying of…
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The pandemic pushed all of us to live more of our lives through a screen. And this shift to a "digital first" lifestyle means the purchase funnel doesn't really exist anymore. The pressure for immediacy has thrown pre-pandemic access…
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The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is becoming increasingly difficult.…
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Inclusive marketing refers to campaigns that embrace diversity by incorporating individuals from various backgrounds or telling tales that appeal to a wider range of viewers. Some inclusive advertising tries to shatter preconceptions, while…
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OwnBackup, the leading SaaS data protection platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2022. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on…
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Invests in Marketing to Accelerate Growth for EnsembleIQ and its Properties in the Retail, Healthcare and Hospitality Markets EnsembleIQ, a North American business intelligence company, today announces Jesse Yeung has joined the company in…
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David Pollet tapped to scale Tradeswell's sales team as it expands market share of the first operating system for ecommerce brands. Tradeswell, the ecommerce operating system that DTC and multichannel brands use for automated insights into…
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What should B2B marketers be doing to source better data and optimize the type of insights they gauge from it? Grab more tips and best practices from this weekly highlight: _________ MarTech Quote-of-the-Week! One of…
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Lilit Davtyan, Chief Executive Officer for marketing automation company Phonexa, has been named a finalist for the San Fernando Valley Journal's 2022 Women's Leadership Awards, the publication announced. Davtyan's nomination comes at a…
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If you’re in sales or marketing, you know the struggle—how can you quantify your team’s effort in ways other than the revenue gained? How can you discover whether a marketing campaign is working? How do you (a) know your leads are the right…
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From RollWork's new chat integration to Movable Ink's latest funding, there's a lot to catch up on through this week's martech highlights! _______ MarTech Quote-of-the-Week! Martech is evolving quickly to harness key insights that are…
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Personalisation has been at the top of email trends for years, and 2022 will be no different. We all want to connect to our audiences on an individual level, delivering an experience that’s relevant to them and their interactions with our…
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A strategic marketer's principle objective is to recognize patterns, coalesce, and structure a multitude of rapidly emerging trends into a framework of identity and growth. Within a fast-evolving environment, this can be akin to juggling…
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Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced today that their Hawksearch product has been chosen by one of the largest privately-owned banks in the United States. Marketing Technology News:…
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New Leadership Structure for Global Commercial Organization to Drive Next Chapter of Growth Company Reaffirms Guidance for the Fourth Quarter and Full Year ended March 31, 2022 LiveRamp®, the leading global data enablement platform, today…
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Seasoned Technology Executive Brings Leadership, Data Science, Enterprise AI Expertise AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, today announced the…
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Filespaces recognized for excellence in Cloud Computing and Storage category LucidLink, an innovative SaaS solution connecting creative teams around the world, today announced that Filespaces was named a Cloud Computing and Storage…
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On Wednesday, April 27, VR live caming platform Dreamcam became the first VR broadcasting service to implement voice-to-text functionality, allowing its registered members to chat with the models in "hands-free" mode. It uses the latest…
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Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report and has ranked Mintegral 2nd in advertising spend for global hyper-casual games on iOS and rose to…
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