Marketing

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

You’ve probably heard it hundreds of times by now – 2020 has been a year like no other. And, as we enter its final few weeks, things don’t seem to be getting any more normal. With a controversial yet unresolved Brexit, a global pandemic pitting public health against economics, and social justice turmoil as a backdrop, the division has emerged to rival uncertainty as a central theme of the year. So, as we share and debate these issues using technologies that transcend national borders and, some would argue, often escape…

Stream.io, Inc., the creator of enterprise-grade activity feed and chat APIs, announced the close of its $15 million Series A financing today, led by GGV Capital with participation from new investor 01 Advisors, Knight, seed round lead investor Arthur Ventures, and other backers, including Olivier Pomel, CEO of Datadog, and Tom Preston-Werner, co-founder of GitHub. Tiffany Luck from GGV Capital will join the Stream board of directors. Stream plans to invest heavily in scaling its global team across engineering, sales, and…

Leading customer database platform (CDP) provider Ascent360 announced a new customer today: Angel Fire Resort in northern New Mexico. The Resort plans to use the platform's targeted marketing capabilities to reach new and existing customers to drive year-round visitation. Starting as a small ski facility in 1966, Angel Fire has grown into an 18,450-acre, four-seasons resort for families, individuals and groups, located just 25 minutes from Taos in the Rocky Mountains. Beyond skiing, outdoor recreation includes…

Led by Andreessen Horowitz, the funding round brings the total raised to $69 million Mux, the leading video platform for developers, today announced the close of $37 million in Series C growth financing led by Andreessen Horowitz with participation from Cobalt and Accel. Mux will use the capital infusion to expand product, sales, and marketing teams to help more of the world’s leading companies deliver the best online video streaming experiences. Mux does for video what Stripe does for payments - take the complexity out of…

Financial institutions with a marketing mindset were better equipped to serve customers in response to COVID-19 Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures. The study also noted that organizations that applied a marketing mindset to the changes forced by COVID-19 were better equipped to serve their customers. Metia’s specialist research and insight unit,…

With Over 100 Shows Already Produced and Sold, Live From Out There and LiveXLive Continue to Announce New Shows including 'Vote Now', a live streaming event featuring The War On Drugs, Robin Pecknold (Fleet Foxes), Kam Franklin (The Suffers), Waxahatchee, Daniel Rossen & Christopher Bear (Grizzly Bear), Kyp Malone & Jaleel Bunton (TV on the Radio) and many more LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and leading 'Virtual…

Live, one-to-one celebrity video platform VIDSIG announced that Marketing executive Jonathan Yarnold has been named Chief Executive Officer as part of the company's initial plans towards global growth. "What Jonathan brings to VIDSIG is a triple threat of unique creative vision, a highly strategic mindset, and a track record of creating significant value in a number of industries," stated founder, Jeff Dudum. "We are poised for unprecedented expansion and we believe that Jonathan will lead us to new heights globally."…

Bango, the mobile commerce company, announces that it has entered a Bango Marketplace partnership agreement with Nonvoice, the leading 5G app agency. Through the partnership, Nonvoice will accelerate the adoption and success of its network of 5G app developers. Nonvoice is the world’s first agency to focus on the opportunities for 5G apps, establishing new distribution channels and investment sources for innovative apps by providing access to its distribution network spanning North and South America, Asia, Africa and…

Dulce Vida Tequila Slated to Achieve Record Breaking Year Milestone Brands LLC, the premium spirits company based in Austin, Texas, announces Marc Carson as the Vice President of Marketing, effective August 3rd. A 20-year veteran of the spirits industry, Carson began his career as a Field Marketing Manager for Remy Cointreau based in Dallas. He moved to Los Angeles with Remy to lead Commercial Marketing for the West until 2009, before moving on to build the Commercial Marketing team for William Grant and Sons, from…

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

Multi-time software entrepreneur, technologist, and cross-functional startup executive brings impressive breadth and depth of experience to the company’s professional services and customer success functions MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and…

SugarCRM Inc.®, the innovator of time-aware CX, announced that Fever, a leading entertainment platform with headquarters in Madrid and New York, has selected Sugar’s CX-driven solutions to better serve local event and music organizers around the globe. “Fever is committed to inspiring people through local experiences in cities worldwide and helping the event producers to create original content through our data-driven approach,” said Santiago Santamaría, Global Communications Lead, FeverUp. “After the confidence of our…

Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect ActiveProspect, the SaaS platform for consent-based marketing, announced that Brian Caskey has joined the company as Chief Marketing Officer effective immediately. Caskey brings a diverse background in global marketing, awareness creation, and revenue generation to ActiveProspect where he will oversee all aspects of global marketing. Caskey brings more than 25 years of experience developing high-impact awareness…

Nielsen's annual report helps auto marketers capture the behavior and voice of today's car buyers Nielsen released its Annual Auto Marketing Report, which examines how shoppers from various ethnic and racial backgrounds differ from the general car-buying population in terms of brand awareness, brand consideration and advertising recall. The study aims to help auto marketers understand how to better engage multicultural consumers. According to the report, vehicle shoppers from multicultural groups tend to be aware of…

Wipro Limited, a leading global information technology, consulting and business process services company, today announced that it has signed a definitive agreement to acquire 4C, one of the largest Salesforce partners in UK, Europe and the Middle East. Established in 1997 with its headquarters in Mechelen, Belgium, 4C is an independent Salesforce Platinum Partner and one of the leading customer-centric consultancies in Europe and the Middle East. 4C has deep capabilities across multiple Salesforce clouds including Sales,…

Native Mobile App Provides the Same Advanced Capabilities as Desktop Version on Any iOS or Android Device, All From a Single Source As B2B buyers increasingly turn to their mobile devices for purchases, Second Phase, a Billtrust solution and the leader in B2B/B2C eCommerce and PIM solutions for wholesale distributors and manufacturers, announces the launch of a new native mobile app for iOS and Android devices. The new app provides the same deep ERP integration and functionality as Second Phase desktop web stores and…

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…