Marketing

Appinium's technology makes them the only option for Salesforce users who want real-time marketing, sales enablement, learning and customer-service data, all in one place While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer-success, and learning data build natively on Salesforce. Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts,…

New Alliance Leadership Appointments to Build on Ecosystem Success Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced two new leaders to its alliances leadership team, Carola Cazenave, vice president, global partner ecosystem, and Daniel Österberg-Holm, vice president, alliances, channels, and specialist sales, EMEA. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the Intelligence of KAI and the Virtual Assistants it Powers…

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

Eastside Distilling, Inc. announced the promotion of Joseph Giansante as the Company’s new Chief Marketing Officer. Giansante initially joined Eastside Distilling as part of the acquisition of the Azuñia Tequila brand from Intersect Beverage, where he was the CEO and oversaw all aspects of the operation of Azuñia Tequila. Under his leadership and in collaboration with owners Pat and Stephanie Kilkenny, at Intersect, Mr. Giansante re-invented the company management structure, sales and marketing approach, and brand…

Mike Anderson Appointed SVP, Natural Specialty Sales in US; David Johnston Named EVP, General Manager, Acosta Canada Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced two leadership appointments today, Mike Anderson as Senior Vice President, Natural Specialty Sales in the U.S., effective May 18, 2020, and David Johnston, Executive Vice President, General Manager, Acosta Canada, effective May 11, 2020. Anderson brings with him more than three decades of CPG,…

Urban Catalyst, an Opportunity Zone Fund focused on ground-up development projects in Silicon Valley, announced today that it has hired Angela S. Hwang as Director of Marketing and Communications. "We are excited to welcome Angela aboard as our first senior, director-level hire for our Marketing and Communications team," said Urban Catalyst Founder Erik Hayden. "Angela has achieved great success in marketing across a variety of industries, and we look forward to her applying this expertise in communicating with the…

New case study showcases how integrated senior living technology accelerates sales Senior housing operator Stage Management has shortened its lead response time twelvefold using Yardi® Senior CRM, a new case study reveals. Overall, the senior living marketing solution has helped lift the average occupancy rate 7%. Stage Management oversees the Golden Pond Retirement Community in Golden, Colorado. The 115-unit assisted living site has provided housing and care services since 2004. Previously, Golden Pond staff…

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

Mobile marketing is changing communication preferences. It’s true in any setting—our best chances of getting our messages across to an audience is by using their preferred communication channels, at the times, and in the places they’re most likely to be attentive to those messages. If your partner isn’t a morning person, it’s not likely your 6:00 a.m. list of items to pick up from the store is going to be acted upon. If your boss prefers text messages to email, which channel do you think you should use? That same…

Stamats' new Vice President for Business Development can't wait to start helping clients tell their stories. Kathryn Edwards has a successful sales background in the specific areas Stamats markets to – higher education, healthcare, and publishing. But it's her ability to develop enduring relationships with her clients that makes her work impressive. She's eager to bring her energy, fresh ideas, and unique perspective to her new role with Stamats. Marketing Technology News: Teradata Board Appoints Steve McMillan President…

The Siemon Company, a global provider of innovative network cabling solutions, today announced a new sales partnership with Keating Technologies to drive the continued growth of Siemon's  business in Canada. Founded in 1903, Connecticut, USA-based Siemon offers a comprehensive suite of high-performance copper and optical fiber cabling systems, cabinets, racks, cable management, and data center power systems. With global sales, technical, and logistics resources spanning 100 countries, the company not only delivers…

Distribution Team Adds 17 New Hires in Past Year NexPoint, a multibillion-dollar alternative investment platform, today announced the addition of three new sales and marketing professionals. The new hires are part of an ongoing expansion of the firm's distribution capabilities designed to support real estate investment offerings and reflect growth across the platform. Including the latest appointments, NexPoint added 17 members to its distribution team in the last year across a range of roles. "NexPoint's real estate…

Link to Promotional Video Below Provides Sneak Peak at App Features and Design Friendable, Inc. a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, today announced its completed beta testing of version 1.0 of the Fan Pass mobile applications. The Company’s target release date of May 5, 2020, has now arrived and with internal testing complete, Friendable believes the mobile applications will soon be available for download on the Apple and Google Play…

Audient Company, a consumer data mining and marketing company, has been launched effective May 1, 2020. "The mission of Audient Company is to help clients gain an unparalleled understanding of their existing customers and prospects by providing real-time, key insights into their consumer data," stated CEO of Audient Company, Don Morris. Mr. Morris went on to state that "Given the currently difficult global health environment, new customer acquisition will be challenging moving forward. Audient Company was formed with the…

Ensuring Success by Working with a BigCommerce Elite Partner Specialty Graphics is a signage and graphic business that has been working in the industry for over two decades. As the eCommerce side of their business has continued to grow, they needed an eCommerce platform that could handle a more robust suite of features. They have chosen to move from their custom-built site to a site hosted on the BigCommerce platform. To make sure the change goes smoothly, they've hired 1DigitalⓇ Agency for their industry-leading …

AR is the newest addition to Sketchfab for Enterprise, a professional 3D visualization toolkit that allows brands to improve sales performance with 3D configurators, 3D for eCommerce and more Support for native augmented reality (AR) is now available for Sketchfab Enterprise customers, on both iOS and Android. This rounds out Sketchfab’s utility for eCommerce, marketing, education, entertainment, cultural heritage and other industries, delivering 3D online, in virtual reality and now AR. Sketchfab AR allows for a very…

900+ decision makers understand the imperatives of digital experience, yet the majority have cancelled or postponed projects; Progress identifies those triggers and how to overcome them Progress, the leading provider of application development and digital experience technologies, today announced the results of its 2020 digital experience survey, “Digital Experiences: Where the Industry Stands.” In this first-of-its-kind survey, Progress gleaned insights from more than 900 app dev, web, marketing and business leaders…

Troon, the leader in club management, development, and marketing, recently launched a new website that will help the global brand to communicate and market over the next five-plus years, while better connecting members and guests to Troon-affiliated clubs. Troon®, the leader in club management, development, and marketing, recently launched a new website that will help the global brand to communicate and market over the next five-plus years, while better connecting members and guests to Troon-affiliated clubs. The new…