Browsing Tag

tech

Automation Anywhere Appoints Former Salesforce Executive and Tech Finance Expert, Strengthening the Executive Team for Its Next Phase of…

Former public company technology executive James Budge joins as chief financial officer Former Salesforce Cloud CEO Mike Micucci joins as chief operating officer Automation Anywhere, a global leader in cloud robotic process automation (RPA), today announced the appointment of James Budge as the company's chief financial officer (CFO) and Mike Micucci as the company's chief operating officer (COO). Marketing Technology News: Magnite Closes SpotX Acquisition "With these seasoned industry veterans on board, we are more…

Driving Human Excellence in Marketing, Sales and All of Tech

Sarah Deane, Founder at EMQ (Energy Management Quotient) talks about the importance and need to drive human excellence with more than physical health in this interesting weekend chat: _____ Tell us a little about yourself Sarah…we’d love to hear a little bit about you, and EMQ? Well, where to start.  I have been blessed to have various chapters in my journey.  Starting out in AI with a passion and talent for data and algorithms.  Then, a love for human behavior and psychology took me down the experience design path,…

4 Best Practices For Managing A Remote Tech Workforce

After one year of remote work, organizations have finally found their stride with keeping their operations afloat despite the many challenges from replacing spatial proximity with virtual tools. From coordinating call times that work across different time zones to keeping morale high while employees telework, managing a virtual team has introduced a series of barriers for companies that once relied on face-to-face interaction. Successful pivots to virtual work – whether planned months in advance or in response to a global…

Fabasoft Listed in the Independent “Now Tech: Content Platforms, Q1 2021” Report

Short list of content platform vendors published Fabasoft, a leading European provider of cloud solutions, was invited by Forrester to take part in an independent overview of “Content Platforms” (“The latest stage of evolution in the market traditionally known as Enterprise Content Management Systems”). Marketing Technology News: Voice Data Is The Secret Advantage Businesses Didn’t Know They Had “The latest stage of evolution in the market traditionally known as Enterprise Content Management Systems”…

Looking for a MarTech or Tech Job in Another Country?

Here are 7 Tips that Can help! For tech professionals, remote work isn't a new fashion trend. Over the past decade, remote work opportunities have grown by 91%. The increase is due to new technology and the fact that both employers and employees are discovering numerous benefits to remote work.  The COVID-19 global pandemic supercharged the work-from-home environment: 85% of companies indicated that productivity went up when their workers went remote. Employers see the powerful possibilities of remote work, while tech…

Operative Acquires Ad Tech Company STAQ

Operative Doubles Down On Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management. The acquisition will further expand upon Operative's capabilities to aggregate, automate, normalize and optimize data, allowing Media companies to take full control of their entire…

HPOne Receives Its 10th Marcum Tech Top 40 Award For Company Growth

Medicare and Health Insurance Sales, Marketing, and Technology Organization Recognized as one of the Fastest Growing Companies in Connecticut HPOne, a leading sales, direct-to-consumer marketing, and technology company focused in the Medicare space, was named to the 2020 Marcum Tech Top 40 list. It's the tenth time HPOne has made the annual list, published by accounting and advisory services firm Marcum LLP. The list recognizes the fastest growing technology and life sciences companies in Connecticut. Marketing…

Marketing Technology Highlights of The Week: 15-March-2021: Featuring IBM, ON24, Equifax, ZoomInfo!

Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech highlight: MarTech Quote-of-the-Week! The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the…

Numerator Releases New Insight Into Spend, Psychographics And Media Consumption By Ethnicity

Coke Has Opportunity with Rising Demographics through Sprite and Fanta, as Keurig Dr Pepper has through Canada Dry and Sunkist Numerator, a data and tech company serving the market research space, has released a new reference report, The Path to Understanding, detailing consumer dynamics by race / ethnicity, including consumer share of spend, psychographics, media consumption and sentiment. The Path to Understanding reference report provides omnichannel share data -- by race / ethnicity -- for 10 categories including…

TrustRadius Reveals How the Pandemic Impacted Women in Tech

Hard-hitting statistics from the 2021 Women in Tech Report show that women continue to face major challenges in the tech industry. We know that the COVID-19 pandemic has been hard on women in tech—and now, thanks to the 2021 Women in Tech Report from TrustRadius, we know exactly how much women in tech have been impacted by this crisis. TrustRadius surveyed more than 450 tech professionals (66% who identified as women) and learned: 72% of women in tech have experienced pervasive bro culture. 57% of…

Catalina Forms Innovative Business Alliance With Toshiba Tec In Japan

Catalina to provide coupon promotions to Toshiba Tec's "Tec Coupon Deli" Catalina Marketing Japan K.K. has formed a business alliance with Tokyo-based Toshiba Tec Corporation to expand data-driven marketing solutions for brands and retailers in Japan's rapidly expanding in-store marketing space and to develop digital transformation (DX) services for various retail technologies. Marketing Technology News: MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase As a first step, starting in April…

Tech. 2019: Global Retail Tech Spending to Top $203 Billion This Year

Global retail technology spending will near $203.6 billion in 2019, according to new research conducted by Tech. a collaboration between Retail Week and World Retail Congress. The surge – an anticipated 3.6% leap from 2018 - comes as owners of physical stores strive to add an advanced digital dimension to offline shopping, among other priorities. The need to engage customers in new ways, while managing stock, operations and promotions more effectively and cost-efficiently, are also driving up international IT spending. A…