Technology

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the appointment of two new members to its Board of Directors. Technology, advertising and publishing industry veterans Deirdre Bigley and Lynda Clarizio have joined Taboola's Board of Directors, effective April 2021, bringing a wealth of experience in business strategy and operations. Marketing Technology News: The Winning Seat Announces Partnership with SES Media Group Deirdre Bigley …

Dan Frechtling to lead ad intelligence firm as it grows and expands into data privacy compliance Ad Lightning, the ad intelligence firm that offers the industry's most comprehensive ad quality solution, today announced the appointment of a new CEO, Dan Frechtling, during a period of high growth for the company as well as its expansion into privacy regulation compliance. Read More: Appnovation’s Iain MacNeil Wins 2021 Report On Business Best Executive Award Ad Lightning’s current CEO and co-founder, Scott…

Identity leaders combine developer and enterprise expertise, offering customers more flexibility Okta, Inc., the leading independent identity provider, today announced the successful completion of its acquisition of Auth0, a leading identity platform for application teams. Together, Okta and Auth0 address a broad set of digital identity use cases, providing secure access and enabling everyone to safely use any technology. The stock transaction, valued at approximately $6.5 billion, will accelerate Okta’s…

Is SMS marketing a fruitful messaging channel in today’s business environment? Lauren Weinberg, Global Head of Marketing and Comms at Square weighs in with a few thoughts while sharing a few key marketing tips in this chat: _____ Tell us a little about yourself Lauren…we’d love to hear about your role, a typical day at work and how that changed for you and your marketing team in light of the Covid-19 pandemic? I’m currently the Global Head of Marketing and Comms at Square where I drive marketing and comms strategy…

Delivers a privacy-first approach to customer data amid changing market dynamics WPP, today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients…

Leanplum, a leading multi-channel customer engagement platform, today announced its certification as an official member of the Amplitude Partner Ecosystem Program. Amplitude, the Digital Optimization System, helps companies connect products to outcomes such as revenue, loyalty, and lifetime value, and optimize the business value of digital product innovation. As a Technology Certified Partner, Amplitude recognizes Leanplum's expertise in optimized multi-channel customer engagement to help brands effectively connect to their…

In an industry with a lot of buzz words and a number of competing partnership and affiliate vendors, it can be hard to understand what is really on offer. And as a brand looking to enter the promising world of partnership marketing there is much to get to grips with if you are entering the fray from a standing start. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results For example, what does the nitty gritty of a successful programme look like, and how does each model tackle those…

ReelTime VR/ReelTime Media has confirmed that it is set to launch a ReelTime Media channel on the streaming platform Roku. Marketing Technology News: CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test The channel “ReelTime TV” will contain a combination of ReelTime Media Original programming as well as serving up other additional cutting edge content. ReelTime Media and Roku will share in revenues generated from advertising, with ReelTime retaining approximately a 70 %…

UK and Ireland-Based Companies Add Capabilities and Scale to Demand Science's B2B Sales Enablement and Market Intelligence Solutions; 2021 Revenue on Track to Exceed $100 Million Demand Science, providing a Global Buyer Intelligence Platform with an integrated B2B solution suite that drives growth for hundreds of the world's largest software, technology and B2B services companies, today announced the acquisition of two companies: Internal Results, a demand generation platform with a global customer base and Leadiro, an…

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it is the only customer communications management (CCM) solutions provider that has been recognized as a leader in both CCM and customer journey mapping in two separate SPARK Matrix™ research reports recently published by Quadrant Knowledge Solutions, a global research and consulting firm. Additionally, Quadient is the only technology company to appear in both reports,…

Further to the Company's press release dated March 29, 2021, Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce the receipt of TSXV approval and completion, on April 14, 2021, of the acquisition of mediahelden GmbH d/b/a/ Passcreator by Loop. Due to rounding, the number of common shares of Loop issued as consideration was revised to 1,301,425, all…

Company's latest technology integrates with Adobe and Salesforce, as brand language optimization brings competitive edge and commercial impact to enterprise CX strategies Phrasee, the leader in brand language optimization, today announced Phrasee X, the first technology that allows marketers to automatically optimize language in real-time. Marketing Technology News: Hyland Completes Acquisition Of Nuxeo The introduction of Phrasee X enters Phrasee into the $8.5b customer experience (CX) market1 as the only technology…

In a complex environment where marketing needs scalable technology more than ever, Growthland arrives to fulfil that necessity. It is the new disruptive marketing initiative from NTT Disruption, a division of the Japanese technological giant NTT Inc. Growthland, arises from the fusion of data, creative talent, and technology. It offers two innovative solutions focusing on content and the experience generation: Smart Scalable Content (SSC) and Fourth Dimension Brand Experiences (4DBX). Marketing Technology News: Samba TV…

Great Place to Work® has honored Acxiom® as one of the 2021 Fortune Best Workplaces in Technology™. This is Acxiom’s second time being named to this prestigious list. Earning a spot means that Acxiom is one of the best companies to work for in the country. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec “We’re proud to be recognized, especially after a year working mostly remotely due to the pandemic. It confirms we are focused on the things that…

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

Accomplished executive with a history of strengthening brands' marketing strategies joins the automotive technology company's leadership team. LotLinx, the automotive industry's leading inventory marketing technology company, announced today that veteran marketing executive Melanie Borden has joined the company as the Vice President of Marketing. Marketing Technology News: How Marketers Can Benefit from a Cloud Data Warehouse Borden has worked in several different settings in the automotive industry, from public tech…

Announcement (Selskabsmeddelelse) no. 5-2021  The media-tech company Hypefactors presents solid growth figures for 2020. Despite the unexpected challenges arising from the covid-19 situation, 2020 was the best year for Hypefactors so far. Revenue for the period amounted to DKK 4.380m, compared to DKK 1.950m in 2019, corresponding to an increase of 125%. Hypefactors reached an annual recurring revenue (ARR) of DKK 4.910m as per December 31, 2020, (2019: 2.760m) which is an increase over the last twelve months of 78%.…

The former Global Customer Engagement division of cxLoyalty increases the value of loyalty programs with additional revenue-generating opportunities. Tenerity, Inc., a leader in driving profitable loyalty for companies around the world, is pleased to announce the launch of its new brand effective immediately. Marketing Technology News: Kimble Applications Welcomes New Members and New Roles to Executive Team The new brand, post-transaction, is based on the premise that loyalty starts with a spark – the spark of…

Bryan Walkey, CEO of GainShare shares his thoughts on the growing importance of first-party data in marketing while telling us about GainShare’s marketing experience in today’s ‘’new normal’’ in this quick chat: ______ Tell us a little about yourself Bryan…we’d love to hear about GainShare? We’d also love to dive into your role as CEO and how a typical day at work is? I have over 35 years of experience leading senior business development as well as marketing and technology teams. I’ve worked in an advisory capacity to…

Programmatic traders are the lifeblood of digital advertising, an industry expected to grow by more than 21% this year. That growth, however, has arguably come at a cost: New technologies and processes are released constantly, creating challenges for traders who are the key decision-makers and troubleshooters for live, in-market campaigns. According to a 2019 survey, 97% of traders reported that the increasing number of channels and formats makes their jobs more challenging. Marketing Technology News: MarTech Video…