Technology

-- Staffbase and Bananatag merge to create the world's largest and fastest growing internal communications company, under the Staffbase brand -- The new joint company serves 1,000 customers and growing, through 450 employees at 11 global locations -- Together, they are realizing the vision of an integrated, end-to-end platform for internal communications professionals Staffbase, a leading provider of internal communication platforms trusted by 400 global enterprise customers, announces it will merge with Canada-based…

Executive known for building leading technology brands will help drive the Custom AI company’s new products and purpose in advertising’s post-cookie era  Dstillery, the leading custom audience solutions partner for brands and their agencies, has added Julie Lyle to its board of directors. Lyle, a former CMO and frequent advisor, investor and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption. Marketing Technology News: Trucept Adds Robbe to…

Sephora Takes the Top Spot and Thrive Market Jumps to Second, While eBay and Fabletics Prove to be Additional Big Movers Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, today announced the fourth annual Retail Personalization Index, which provides a complete analysis of the omnichannel and personalization capabilities of today's top retailers. This year’s report highlights how some retailers have thrived in a new era of commerce brought on by the…

The partnership unlocks new market opportunities for both service providers mdf commerce inc., a leader in SaaS commerce technology solutions, is delighted to announce a partnership between its Supply Chain platform InterTrade and Contentserv, a global Product Experience Platform leader. Marketing Technology News: Top Instagram Advertising Tools for Food Businesses By combining the InterTrade Product Catalogue and Contentserv’s integrated Product Information Management (PIM) and Digital Asset Management (DAM)…

Acquisition Enhances Yum! Brands’ Ability to Make Smart Data-Driven Marketing Decisions; Integrates New Technology Talent into Company Yum! Brands, Inc., today announced that it has entered into a definitive agreement to acquire the leading artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum, Inc. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer…

Marketing veteran Kelly tapped to lead company’s growth, brand, and product innovation High volume, honest, and diverse conversations give executive leaders the data to drive better business outcomes. This is the vision behind ThoughtExchange, the most advanced platform for scaling conversations. Today the company announced the appointment of Lauren Kelly as its Chief Marketing Officer. ThoughtExchange is seeing record growth as leaders face more urgency to converse with their teams in an increasingly distributed and…

Whitcher joins DISQO to develop and scale enterprise data and insights products, build a word-class product team and support company’s rapid growth and success Consumer insights platform DISQO announced the appointment of Kevin Whitcher as VP of Product, Enterprise Applications, where he will report to co-founder and CTO, Drew Kutcharian, and be responsible for leading product vision, strategy, execution and team development for the company’s enterprise data and insights products. Whitcher joins the company from Oracle…

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content owners become more successful, is pleased to announce that the Company has qualified to trade on the OTCQX® Best Market (the "OTCQX"). Trading will begin today, February 16, 2021 under the symbol "BBTVF". U.S. investors can find current financial disclosure and Real-Time Level 2 quotes for the Company. "The United States is the largest and most important capital market in the world. The US retail investor is driving substantial…

Industry Veteran, Tom Capper, Adds Deep Analytics Expertise to Challenge Industry Thinking Moz, Inc., the leader in search engine optimization technology, announced Tom Capper has joined the company to lead the Search Science team. Based in the UK, Capper comes to Moz after leading the SEO practice at Distilled, now Brainlabs. “Tom has proven his mastery of search science through research that has had a meaningful impact on the SEO community for years. We are excited to welcome him to Moz,” said Sarah Bird, CEO of Moz.…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Candid (B2B Commerce), The World Counter (Content Management), Overseas Adventure (Technology), Click (Native & Programmatic Advertising), to Samba TV (Entertainment). Candid Set Out for World’s First Fully Integrated Marcom Platform Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand…

FlashParking, the pioneer in mobility hub technology, has announced the expansion of its ecosystem with key mobility services that optimize parking asset usage and improve the user experience.  By teaming with Bird, the leader in shared electric scooters, and EVBox, a global manufacturer of electric vehicle charging stations, FlashParking is enabling parking facility asset owners and operators to better adapt to the rapidly changing mobility environment, tap into additional revenue streams, and reach new customers through…

Japan-based TOHO, a film, theater production, and distribution company, and Canadian-American entertainment technology company IMAX has announced a slate deal to release five current and forthcoming TOHO films on IMAX screens. The deal will expand both the companies’ longstanding partnership across distribution and exhibition. It also marks IMAX’s biggest slate deal to date with a film studio outside Hollywood. The terms of the deal shall run to at least 2021 and include three future films to be confirmed. As of October,…

Cision, an industry-leading earned media communications management and media advisory platform, announced it has appointed Abel Clark as Chief Executive Officer, effective immediately. Brandon Crawley, Managing Director at Platinum Equity was acting as Interim CEO. "Since Platinum Equity's acquisition of Cision, our focus has been on unlocking the value potential of the business," said Crawley. "We are excited for Abel to help push this vision forward and confident that his customer-oriented approach and his extensive…

COVID-19 pandemic has shifted the priorities of consumers as well as businesses, but their priorities are not the same. Experian’s Global Insights Report says that consumers are engaging with businesses online more than ever before. The study found there has been a 20 percent increase overall in consumer online transaction activities, including a 41 percent increase in online grocery shopping, a 40 percent increase in applying for loans online, and a 22 percent increase for both ordering food online for delivery or for…

11 companies join the Start Path startup engagement program; nearly 50 new deals signed to Engage network to help customers make growth ambitions a reality Mastercard has announced the expansion of its Accelerate fintech portfolio, adding dynamic entrepreneurs to its award-winning startup engagement program Start Path and more technology partners to its Engage network, providing access to expert engineers and specialists that can help customers deploy new services quickly and efficiently. Mastercard helps emerging brands…

Newly appointed CTO and VP of Product are just some of the new hires Speech-to-text platform company Trint is pleased to announce two new members have joined its leadership team. Odhrán McConnell is the third person to join Trint's C suite and the new Chief Technology Officer. Odhrán spent nine years at The Guardian, bringing a detailed understanding of the intersection between global media companies and state-of-the-art technology. At Trint he will focus on growing the team and developing key processes to ensure…

Startup to Continue Research with University of Illinois Urbana-Champaign into How Video Chat Technology Can Help Aging Adults OneClick.chat, an innovative video chat platform, announced that it has been awarded an additional $1.8 Million from the prestigious National Institute of Health (NIH) Small Business Innovation Research grant, in partnership with researchers from the University of Illinois Urbana-Champaign (UIUC). This additional award builds to a total of over $2 Million awarded to OneClick.chat from the NIH via…

Leading digital automotive marketplace embraces the power of data with Looker Auto Trader, the UK's largest automotive marketplace, has implemented Looker as part of its wider digital transformation initiative. Looker's analytics platform provides Auto Trader with access to vital insights to deliver data-driven improvements across its business for the benefit of its employees and customers. "A fundamental shift in the process of buying and selling cars driven by technology, means the volume and the variety of data that…

New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers. As part of the transformation of its measurement, Nielsen is reimagining its offerings to ensure it has flexibility to adapt to ongoing changes in the technology and privacy landscape. The digital ecosystem is…

1Q, a leading market research and customer engagement platform, announced an offer to run customized surveys on behalf of media outlets at no cost through the remainder of 2020 on its nationwide platform of more than one million members. In light of economic challenges presented by the pandemic, 1Q's first-of-its-kind effort is aimed at supporting the essential reporting of journalists in the news media industry, particularly those impacted by staff reductions and budget cuts. 1Q's platform is the preferred customer…