Marketing Technology Highlights

With all the new innovations in martech and new martech platforms cropping up, it is now more important for marketing teams and marketing leaders to focus on implementing only those martech tools in their stack that integrate well with each…
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There’s no question that video makes for the best visual storytelling platform, but what does it takes for marketers to focus on building and executing ROI-driven video marketing campaigns?  In this weekly martech highlight, catch the…
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Data-driven solutions and in-depth research are now crucial to helping businesses navigate through new challenges and new changes in today’s B2B digital journey.  What helps meet consumer interest online while ensuring data security and…
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The accelerated need and pace of digital transformation today has led to more consolidation of the customer journey across digital channels. How are brands trying to keep up while breaking through the noise?  Catch more from this martech…
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Social media is not only crucial for marketing and sales today, it is important to use it to understand key metrics that help uncover more about your brand traction online. Looking for some martech and marketing tips that can help? Catch…
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Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics? Catch…
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The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech…
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Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives! Catch more tips,…
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New martech acquisitions and marketing techniques are not only changing the marketing and martech game today, it’s redefining the future of customer facing tactics in an online world.  Catch more in this weekly martech highlight:…
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First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet:…
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Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond. Catch more on what the experts predict and what best practices can be used to lift your marketing…
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When there is a knowledge-gap between marketing members, it can affect the optimization of marketing technologies and processes. How are some of the leaders in marketing overcoming some of these fundamental problems in marketing and…
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To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing…
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