Marketing Technology Highlights

From RollWork's new chat integration to Movable Ink's latest funding, there's a lot to catch up on through this week's martech highlights! _______ MarTech Quote-of-the-Week! Martech is evolving quickly to harness key insights that are…
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As the B2B marketing industry gets back to a new work week after the Easter weekend, it will be exciting to see what new innovations and trends crop up! Until then, here's a snippet into the latest highlights from the past week: ________…
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What marketing practices and martech trends will dominate the online ad and marketing industry through 2022? Catch what the leaders think along with the latest in martech in this weekly highlight: _______ MarTech Quote-of-the-Week! As…
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Semrush enhanced their offering with a new acquisition, we discussed the importance of a better email deliverability process while diving into a few programmatic predictions for 2022. Uncover more such insights, tips, trends and predictions…
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For marketers and sales teams to drive faster closures and optimize their efforts, it is important to not only understand who their buyers are but also who and what influences their decisions; find out more from this latest martech weekly…
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Navigating changing marketing trends to ensure seamless experiences that not only help drive customer acquisition but also retention policies can be challenging in today’s crowded and highly competitive digital marketplace,  Catch more…
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B2B marketing has undergone a continued revolution over the last few years and the constant innovation and enhanced capabilities within the martech-salestech ecosystem are only set to drive more changes to this segment.  Catch this…
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The shift in online advertising and marketing trends today’s are shaped by how B2B consumers are becoming smarter in their product and choice approach; here’s what the best in B2B marketing and martech feel about these expanding changes:…
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Online buyers today do over 70% of their own product and brand research via reviews, websites, social media and other channels before interacting with a brand directly, this puts the onus on marketers to add valuable content and insights to…
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The ability to operationalize data insights remains a gap in marketing. How do some of the top marketing leaders ensure adequate training while putting in place better data practices to drive marketing goals? Catch the highlights of the…
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As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects…
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With all the new innovations in martech and new martech platforms cropping up, it is now more important for marketing teams and marketing leaders to focus on implementing only those martech tools in their stack that integrate well with each…
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There’s no question that video makes for the best visual storytelling platform, but what does it takes for marketers to focus on building and executing ROI-driven video marketing campaigns?  In this weekly martech highlight, catch the…
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Data-driven solutions and in-depth research are now crucial to helping businesses navigate through new challenges and new changes in today’s B2B digital journey.  What helps meet consumer interest online while ensuring data security and…
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The accelerated need and pace of digital transformation today has led to more consolidation of the customer journey across digital channels. How are brands trying to keep up while breaking through the noise?  Catch more from this martech…
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Social media is not only crucial for marketing and sales today, it is important to use it to understand key metrics that help uncover more about your brand traction online. Looking for some martech and marketing tips that can help? Catch…
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Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics? Catch…
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The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech…
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Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives! Catch more tips,…
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New martech acquisitions and marketing techniques are not only changing the marketing and martech game today, it’s redefining the future of customer facing tactics in an online world.  Catch more in this weekly martech highlight:…
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