The law that granted data privacy rights back to California consumers is finally enforceable starting. Now, it’s up to consumers to take advantage of their new data rights.

“This is a major moment for data privacy in this country,” said Harry Maugans, CEO of Privacy Bee. “We are acting as a watchdog and plan on leveraging this law and its enforcement powers to ensure companies are complying with data deletion requests for our customers.”

Privacy Bee, which launched in June with the purpose of fighting for consumers to clear their personal data from thousands of websites across the internet, is using automated technology to take advantage of the otherwise burdensome California Consumer Privacy Act.

Marketing Technology News: Introducing Sprinklr Sandbox: Inspiring Limitless CXM Innovation Without the Risk

“We scrub consumers’ personal information from companies’ databases so it can’t be sold or hacked. By limiting the number of places your personal data is stored, individuals reduce their exposure to data breaches,” Maugans said. “It basically makes you a ghost. It is the only solution for data privacy that is preventative and not reactive to the next massive breach of consumer information.”

The CCPA was signed into law June 28, 2018, went into effect Jan. 1, 2020 and became enforceable July 1, 2020.

The groundbreaking law has four guiding components: it forces businesses to disclose their data collection and sharing practices, it gives consumers the right to request their data be deleted as well as the right to opt-out of the sale or sharing of their information and protects the data of minors under the age of 16.

The Privacy Bee team has built the world’s largest database of companies that comply with rapidly evolving privacy legislation, and created a semi-automated system that quickly goes to work deleting users’ data, company-by-company, 24/7.

Marketing Technology News: Verint Wins 2020 Stevie Awards for Sales and Customer Service

For most internet users, it’s impossible to remember every website where they thoughtlessly handed over their data, usually in the form of registrations, over the past two decades. Without a privacy solution, the only other option is to manually opt-out of every website the consumer has ever signed up for via the “Right to be Forgotten” clause, an extremely time-consuming process since every company has a different process. Lastly, if those steps are completed, it may have only minimal effect because the data likely has already been sold to data brokers, who have already resold or disseminated the user’s data to thousands of companies. For the user, the cycle to protect their privacy is endless.

Although the law was passed in California, companies are required to comply with it if they collect data on California customers even if they are not located in California.

Marketing Technology News: Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere