Habu and Ibotta Partner to Provide Exclusive Data through Privacy- and Governance-Safe Collaboration to Power Advanced Analytics, Measurement, and Attribution for CPG Companies

Innovative Analytics and Measurement Solutions Allow Brands to Succeed in New Cookieless World

Habu, the Global Innovator in Data Clean Room Software, announced its partnership with leading rewards platform and technology company, Ibotta. The partnership enables CPG companies to securely and seamlessly access high-value transaction data in privacy- and governance-safe clean room environments and empowers brands to unlock and accelerate new insights to fuel profile enrichment, journey analysis, and closed-loop attribution.

The partnership also creates unique possibilities for those that are current Ibotta and/or Habu customers and unlocks brand new opportunities for those that aren’t, allowing all to take full advantage of the value and innovation that Habu and Ibotta can deliver together.

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“The combination of Habu’s privacy-safe platform and Ibotta’s fully compliant, non-cookie based purchase data allows CPG brands to future-proof their consumer marketing efforts with confidence”

“As regulatory shifts impact the acquisition of consumer data, it is critical for CPG companies to access high-quality, consumer-consented transaction signals to complement their own first part data asset to continue operating in this new world,” said Matt Kilmartin, Co-Founder and CEO of Habu. “Our partnership with Ibotta provides innovative analytics and measurement solutions that will enable brands to thrive in a cookieless future. Habu is proud to deliver a best-in-class end-to-end solution as we continue to solidify our position as an innovator and leader in data clean room software.”

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Leading CPG companies leverage Habu to safely and securely collaborate around data for advanced measurement, attribution, analytics, and insights.

“The combination of Habu’s privacy-safe platform and Ibotta’s fully compliant, non-cookie based purchase data allows CPG brands to future-proof their consumer marketing efforts with confidence,” said Thomas Benedict; SVP Data & Media at Ibotta. “Partners that proactively address regulatory and identity challenges allow CPG brands to focus on what’s most important–driving sales and customer loyalty with increased efficiency.”