Trulioo, an industry-leading identity platform with proven global coverage for person and business verification, announced the appointment of David Liu as senior vice president of fraud & risk.

“David’s insights and expertise in fraud and risk, particularly in automated fraud resolution and merchant data exchange, will be invaluable in delivering enhanced services to our global clientele.”

Liu will lead the Fraud & Risk team at Trulioo with the charge of cementing the company’s position as a fraud-prevention innovator for organizations across industries and around the world. Liu, who has decades of experience in fraud mitigation, will drive best practices to help Trulioo customers navigate the landscape of digital risk and AI-generated threats.

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During his 15-year tenure at American Express, Liu rose to vice president with a focus on fraud and risk. In that role, he was responsible for implementing the company’s global fraud-prevention infrastructure. His efforts helped contribute to a more than 65% reduction in fraud losses, a 75% drop in false fraud declines and a 35% decrease in false Know Your Customer declines.

“We are thrilled to welcome David to Trulioo, where his extensive background in applying cutting-edge technology to combat digital fraud will play a pivotal role in advancing our strategic objectives,” said Hal Lonas, Trulioo chief technology officer. “David’s insights and expertise in fraud and risk, particularly in automated fraud resolution and merchant data exchange, will be invaluable in delivering enhanced services to our global clientele.”

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Trulioo empowers global enterprises to optimize the cost of onboarding good, verified customers while defending against fraud and maintaining regulatory compliance. Trulioo is trusted by the world’s largest financial, payments and marketplace organizations to navigate complex identity and business verification challenges.

“Fraud attack vectors never stop evolving, so it’s imperative that organizations fortify their customer base with state-of-the-art technology, onboarding insights and a layered, AI-driven approach to identity verification,” Liu said. “Trulioo is a forward-thinking organization, and I’m excited to add my expertise to the company’s innovative verification capabilities.”