Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens

Utiq, the European AdTech company with a unique telco-powered first-party identifier, today confirms the addition of home internet connections as a deterministic Network Signal within its industry-leading Authentic Consent Service.

Commencing initially in France, the inclusion of WiFi and Fixed Line enabled Network Signals – in addition to the present mobile internet connection – will strengthen the reach, frequency and impression delivery of the Utiq Service to its consented Authentic Audiences.

However, an even greater benefit to the digital advertising and marketing ecosystem comes through a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens. This means that Utiq can uniquely support the execution, targeting and measurement of campaigns across multiple devices and channels at scale.

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Utiq launched in mid-2023 offering a unique, purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. In only 18 months, it is now operational and available in Germany, France and Spain, with UK and Italy to follow shortly, and is already enabling deterministic, responsible advertising to millions of consented, human audiences.

It’s Authentic Consent Service empowers brands and publishers to accurately and deterministically address consented audiences through its unique Telco-powered first party identifier. This enables secure and encrypted, scaled addressability, while embracing the very toughest privacy standards.

Marc Bresseel, Chief Executive Officer at Utiq, said “Although mobile data usage in any market is significant, extending coverage of our Authentic Consent Service to include home internet connections reflects natural audience behaviour, increasing Service reach, frequency and impression delivery.

Our promise to the industry is to enable responsible digital marketing through Authentic Audiences – accessible, addressable first party audiences at scale – without ever compromising consent or privacy rights. Adding WiFi and Fixed Line enabled Network Signals builds exponential value into this promise, and our growth and traction reflects this potential.”

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Utiq empowers brands and publishers to address first party Authentic Audiences at scale, delivering relevant ad-funded experiences while embracing the very toughest privacy standards, through its secure and encrypted consentpass solutions.

Our easy-to-use and centralised consenthub platform also gives users simple control and choice over their data, and is part of our ambition to build an ecosystem based on trust and transparency,

Utiq was launched in 2023 and is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc.

More about Utiq: utiq.com