Turkcell’s AdPlus platform leverages Verve DSP as a whitelabel solution

Verve Group announced a demand partnership with Turkcell, Turkey’s leading telecommunications and technology services provider, that will enable ad buyers to access impactful ad inventory and reach desired audiences in Turkey.

By using Verve DSP as a whitelabel solution for its AdPlus platform Turkcell will give buyers the flexibility to activate campaigns of any size and budget, using rich data assets, acquired through privacy-compliant means, to inform audience targeting and deliver results without the need to rely on third-party cookies. With Turkcell becoming a key player in Turkey’s programmatic ecosystem, this partnership helps advertisers, agencies, and SMEs tap locally sourced data segments and address the challenges of cookie deprecation.

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Evgeny Popov at Verve Group commented, “Verve Group’s privacy-centric vision for programmatic advertising is reflected in our commitment to building anonymised targeting tools, acquiring companies that specialise in cookieless technologies, and collaborating with businesses that share our ambitions. Our partnership with Turkcell furthers our mission to help buyers across the globe achieve scale and relevance while upholding our commitment to consumer privacy and adhering to data regulations.”

Gökhan Yüksektepe, Digital Communication & Advertising Director at Turkcell commented, “With Verve DSP, our AdPlus platform gives buyers a fully customisable DSP that meets all of their campaign needs. From planning through to reporting, this partnership makes programmatic buying a streamlined experience and lets buyers tailor their strategies to their specific requirements.”

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