Hofeler will support the zero trust identity and network security startup’s decision to be a 100% channel organization, with goals to grow Zero Networks’ global partnerships by 50% in 2024

Zero Networks, a leading provider of zero trust identity and network security solutions, today announced the appointment of Adam Hofeler to Vice President of Go to Market (GTM). Hofeler brings to Zero Networks a deep understanding of channel sales strategy and a history of cultivating strong partnerships, and will play a pivotal role in guiding sales, channel, technology alliances, and MSP relationships.

Hofeler joins Zero Networks on the heels of a successful 2023, which included closing $20 million in Series B funding, earning recognition as a forward-thinking technology provider supporting midmarket organizations in The Channel Company’s MES Midmarket 100, and being highlighted as a representative vendor for ZTNA (zero trust network access) and microsegmentation by Gartner. Notably, Zero Networks was also named to CRN’s Stellar Startups list for success in creating new opportunities for solution providers.

“Zero Networks is immensely proud of the five-fold revenue growth we achieved last year, which is a testament to the work we put in to build a strong solution to a real problem before we entered the market. As our new VP GTM, Adam will be instrumental in expanding and further activating our community of channel partners,” said Benny Lakunishok, CEO and co-founder of Zero Networks. “Adam’s prior experience and expertise in building channel alliances in our industry will contribute significantly to the company’s growth trajectory and we look forward to the impact he will make.”

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With more than 20 years of IT industry experience in sales, marketing, channel management and distribution, Hofeler is well positioned to expand the Zero Networks partner program across the Americas, EMEA and APAC. Previously, he served as VP GTM Strategy at Sepio, an asset risk management platform. Prior to joining Sepio, Hofeler was VP Worldwide Sales at IRONSCALES, an email security platform. Adam has also held executive sales management roles for Palo Alto Networks and NetApp, and earned his bachelor’s and master’s degree from University of Tennessee, Knoxville.

“Zero Networks is tackling one of the most complex problems in cybersecurity – how to prevent attackers from moving laterally within the organizational network to exfiltrate data or launch ransomware attacks. As we look ahead to 2024, the channel will play a pivotal role in our expansion strategy,” said Hofeler. “We aim to be a 100% channel organization globally and are working to grow our partners by 50% this year. I look forward to collaborating with an expanding network of partners that share our commitment to securing the digital landscape.”

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