Redpoint Global announced In Situ™, the first cloud-native, data quality-as-a-service (DQaaS) that delivers perfected data and resolved identities in real time, using exclusively first-party data. With a simple, powerful and privacy-focused approach, In Situ provides unified customer data in place, at unprecedented ease, speed and scale without the need to transfer data across the internet. In Situ also provides radical transparency into the quality, reliability and trust of all customer data – empowering businesses to confidently actualize their data across all edge points of the enterprise.

“Decision makers, marketers and analysts within the organization should not have to worry about complex IT methodologies for data quality and identity resolution. They just need a way to simply verify the quality is there and have the right tools to effortlessly access and operationalize the data.”

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Redpoint In Situ™ – named for the Latin phrase ‘in situ’ meaning in the original place – operates seamlessly within an organization’s existing cloud subscription. Data quality, identity resolution and governance are contained within existing Virtual Private Cloud (VPC), yielding a comprehensive identity graph and a full transactional and behavior tail as a real-time, holistic golden record for each customer with zero data exposure.

Data quality and identity resolution are universal challenges that lead to negative financial and operational impacts – higher costs of interaction, lower customer satisfaction and lost opportunities. Most data quality solutions are highly complex to use and lack the performance, speed and scale required by modern enterprises, resulting in inaccurate or incomplete customer profiles used for decision making.

In Situ is the first viable solution to put business decision makers fully in control of their customer data without compromise. Most alternative approaches today require shipping data across the internet to managed services or SaaS-based Customer Data Platforms (CDPs). Alternatively, an IT-centered data quality approach, which may keep data in-house, suffers from bottlenecks caused by IT and data engineer resource shortages, complex time-consuming coding and configuration, and conflicting project priorities.

The innovative approach of In Situ breaks through these constraints, making it easy for business users to visualize data sources, attributes, quality dimensions and status. In Situ offers a completely new way for business users to create new attributes and data transformations on the fly, while also delivering a trusted level of quality. When it comes to marketing, brands are empowered to access all their data in the cadence of the customer journey to create highly relevant, consistent and timely customer experiences. In Situ also meets the ever-growing needs of Infosec to protect enterprise data because it never leaves the security perimeter. The radical transparency delivered by In Situ will give business users a newfound level of confidence and trust in the data, based on the Redpoint Trust Index^TM, empowering them to drive positive change and revenue impact for their organizations.

“Customer data perfection, as defined by each organization regardless of the industry, is the foundation of delivering superior experiences whether for a customer, member, patient, subscriber or donor,” said Dale Renner, co-founder and CEO of Redpoint Global. “In Situ transforms the creation and delivery of perfect data, wherever and whenever it is needed – in the cloud with no concessions in quality, speed, security and scale. For more than a decade Redpoint has led the market in providing the best, most accurate and complete customer golden record. With In Situ, all stakeholders win by having complete data transparency and trust in the quality of their customer data, while at the same time maintaining control and security of their most valuable asset.”

In Situ leverages Redpoint’s core data management technology, which is used by some of the world’s largest enterprises, to meet their key business objectives. The technology is proven at scale – processing massive volumes of data and driving updates within the cadence of each business – whether that is milliseconds or minutes. The service deploys quickly, delivering high-quality, automated customer-specific data with zero-latency – all within an organization’s secure Virtual Private Cloud.

“Redpoint’s vision for delivering data quality and transparency is very much aligned with how we see the marketplace evolving,” said Rob Fuller, Managing Director of Customer Data Orchestration for Accenture. “Having a straightforward way to optimize and operationalize our customers’ data will be powerful as we work together to continually elevate the customer experience for enterprises in an array of industries.”

In Situ can integrate any data source immediately through robust data quality and standardization, with Redpoint’s proprietary machine learning-based probabilistic and heuristic matching and advanced identity resolution – all with high levels of transparency, security and speed. The service is offered on a consumption basis, adapts to any custom data model and includes simplified self-service through a user control panel to make this completely business user managed.

“The insights contained in an enterprise’s first-party data are transformational building blocks for future success, but they will only be usable if they have perfected data, made easy,” said George Corugedo, CTO and co-founder of Redpoint Global. “Decision makers, marketers and analysts within the organization should not have to worry about complex IT methodologies for data quality and identity resolution. They just need a way to simply verify the quality is there and have the right tools to effortlessly access and operationalize the data.”

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