Jesta I.S. Inc., a global leader in integrated ERP solutions for wholesalers and omnichannel retailers, is excited to announce the launch of its latest Vision CRM powered by Snowflake and Tableau. The newest Vision CRM builds on Jesta’s industry-leading Analytics foundation and leverages AI-driven algorithms to provide businesses with holistic insights on its customers across all channels.

“Data is the currency of the future,” said Arvind Gupta, President of Jesta I.S. “Vision CRM marries the immense power of the cloud coupled with the potential of AI to jump-start the next phase of Vision Analytics.”

Armed with powerful personalized views, businesses can segment shoppers and capitalize on system-suggested opportunities for converting them into loyal brand ambassadors. Vision CRM comes pre-loaded with automatic segmentation rules so businesses can easily see their “best customers,” “big spenders,” “recent customers,” “lost customers” and more. The auto segments are behavior-based, and can be customized and combined with traditional ones (gender, age, etc.).

Marketing Technology News: Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Snowflake’s cloud-based, multi-tenant platform boasts unparalleled agility coupled with rich visualizations enabled by Tableau. Vision CRM offers interactive data visualizations making analytics easy to digest and delivering unmatched views for users on desktops, tablets and smartphones. Vision CRM’s intuitive drag-and-drop enables faster deep diving and decision making.

Marketing Technology News: IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

“Data is the currency of the future,” said Arvind Gupta, President of Jesta I.S. “Vision CRM marries the immense power of the cloud coupled with the potential of AI to jump-start the next phase of Vision Analytics. Our industry-leading platform gives clients an exhaustive profile of shoppers for more agile business predictions, planning and execution.”

Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll