Launch by Adobe Users Can Now Incorporate Survey Intercepts Based on Site Behavior Across Digital Marketing Systems

QuestionPro Inc., an online survey and insights solutions company, announced a new integration with Adobe Cloud Platform Launch, Adobe’s next-generation tag management capability that enables joint customers to incorporate survey insights with Adobe’s powerful tag management solution. After noting the growing need for marketers to capture feedback directly in the moment across multiple platforms, QuestionPro created a leading solution that allows marketers to incorporate survey intercepts based on site behavior and other custom rules.

Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.

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“We are one of the early users of Launch by Adobe and developed an extension that enables marketers to deploy surveys dynamically. While marketers have tremendous knowledge and access to behavioral data, seamlessly answering the question of ‘why’ has been elusive. Why do people abandon shopping carts? Is it price, shipping, or choice? Our integration with Launch by Adobe empowers marketers to ask simple questions and capture the ‘why’ on the spot,” said Vivek Bhaskaran, CEO, QuestionPro.

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Launch by Adobe customers who incorporate QuestionPro’s extension can expect the following benefits:

1. A free QuestionPro Customer Experience (CX) license to launch the extension Launch by Adobe
2. A simple setup process through API integration (no developers required)
3. The ability to create custom rules to trigger automated in-the-moment feedback programs based on site behavior programmed on Launch by Adobe.

Also Read: 5 Things You Should Know About Adobe and Microsoft Cloud Partnership

With over 2.5 million users worldwide, QuestionPro is a leading provider of online survey and insights solutions software. Insights include tools for creation, distribution, and analysis of surveys, as well as platforms for polling, mobile research, and data visualization.

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