Datumize Partners with Informatica To Address Streaming Analytics on Dark Data

Datumize Partners with Informatica To Address Streaming Analytics on Dark Data

Datumize has joined Informatica’s technology partners network to extend its data integration and streaming analytics capabilities by exploring new data sources and capturing Dark Data from streaming and IoT sources

The innovative technology and products developed by Datumize provide a good match with Informatica’s portfolio. In particular, Informatica’s leading streaming analytics solutions, Informatica Data Engineering Streaming, which turns volumes of streaming and Internet of Things (IoT) data into contextualized insights with recommended actions, will enable Datumize customers to ingest data from sophisticated sources such as in-transit network transactions, Wi-Fi technologies, IoT, or industrial networks.

Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management

The combination of Informatica Data Engineering Streaming solution and Datumize brings new levels of customer, business, and operational intelligence to organisations based on new data insights.

“Datumize and Informatica enable data engineers to accelerate their on-edge data collection, streaming and analytics, to help solve relevant challenges they currently face when dealing with complex and often untackled data sources. As a result, our joint customers can drive faster development and insights with their data for analytics,” said Nacho Lafuente, CEO, and Founder at Datumize.

Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

“Organizations are striving for critical data to support successful analytics and AI initiatives, and data engineers must provide quality data to support data science and data analytics initiatives,” said Ronen Schwartz, Executive Vice President and General Manager, Data Integration, Data Engineering, and Cloud, Informatica. “Informatica’s Data Engineering Streaming solution enables data engineers to work with any data in batch or stream including data originated from complex and unexplored data sources coming from Datumize and effectively utilize for their analytics and AI needs..”

The partnership between Datumize and Informatica will expand joint use cases where both technologies work together, offering real-time data ingestion from dark data sources and enabling companies to go one step further in their data integration, strategy, and data intelligence.

Marketing Technology News: Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like