DoubleVerify , the leading independent provider of digital media measurement software and analytics, announced the appointment of Dan Slivjanovski as Chief Marketing Officer for the company. In his new role, Slivjanovski joins the executive team to launch new company-wide growth initiatives and drive all aspects of marketing strategy and execution across the enterprise.

Slivjanovski joins DoubleVerify from RhythmOne plc, where he served as both COO and CMO, and helped to transform the company into a leading independent programmatic platform for engaged audiences at scale. Prior to joining RhythmOne, Slivjanovski was executive vice president of HNW Inc, a strategy consultancy focused in the financial services and luxury sectors, where his clients included Citibank, Morgan Stanley, Goldman Sachs and Charles Schwab. Previously, he served as senior management consultant with Cap Gemini Ernst & Young and senior associate at APCO Worldwide, a member of WPP’s Grey Group.

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“Dan brings tremendous strategic and marketing expertise to DoubleVerify,” said Wayne Gattinella, President and CEO. “His demonstrated experience executing high-growth strategies – both organically and through acquisitions – makes him a strong addition to our team as we continue to build our brand, drive product innovation and expand our offerings globally.”

“DoubleVerify provides an essential service within the online advertising ecosystem,” Slivjanovski said. “Through its unique offering, the company is powering a new standard of marketing effectiveness, helping advertisers achieve clarity and confidence in their digital investment and, ultimately, drive superior business outcomes. I am excited to join DV at such a dynamic stage in the company’s growth and look forward to working with Wayne and the executive management team to further build and shape the DoubleVerify brand.”

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

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