Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community
Nielsen announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop of partners are ChannelAdvisor, IndoorMedia (an RTUI company) and SimilarWeb, growing Nielsen’s Connected Partner community to approximately 50 active partners. With these additions, Nielsen’s Connected Partner Program is now the industry’s largest curated community of partners for retailers and manufacturers in the fast-moving consumer goods (FMCG) space.
“As a Nielsen Connected Partner, Nielsen data will enable our clients to better target their receipt-based advertising and promotions to where their consumers shop,” said Jesse Aversano, SVP, General Manager of Sales and Marketing at IndoorMedia. “With more effective and efficient advertising tied to in-market results, clients will be able to fine tune their strategies, leading to more success.”
Since 2016, Nielsen’s Connected Partner Program has helped to advance industry collaboration, through an open and collaborative ecosystem that removes the most cumbersome barriers to scale—like connecting data. Continuing this mission of advancement, Nielsen will be launching the Connected Partner Network—an industry first—a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner. Key attributes of this new resource will be similar to some of today’s most popular and successful matchmaking apps, enabling companies to easily obtain a bespoke list of partner matches specific to their company’s business or project needs.
“Over the past 22 months, we have carefully built a truly differentiated, curated community of companies that reflect the best partners in the business,” said Brett Jones, Vice President of the Connected Partner Program at Nielsen. “We are very proud of the connections we’ve fostered on behalf of our clients and excited to launch the new Connected Partner Network. This resource will further advance the way our industry innovates by eliminating blind connections and making the process of connecting more digital.”
Recommended Read: Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform