FMCG

NielsenIQ, a global information services company, has named Tracey Massey as the company’s first Chief Operating Officer (COO). Reporting to the Chief Executive Officer and will oversee all commercial and product aspects, responsible…
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Super, a leading Indonesian social commerce platform serving tier-2 and tier-3 cities and Indonesian rural areas, announced that it completed a US$70 million oversubscribed Series C round led by NEA with additional investment from…
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Silverbullet, announces the successful year-one results it has delivered for the leading pub, cider and beer company, Heineken Brazil. Silverbullet has supported the brand in reaching millions of consumers through a bespoke data…
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The yearly "415 Intra-City Shopping Festival" (the "Festival"), an on-demand shopping spree initiated by JDDJ of Dada Group, has become an effective grasp for offline stores and brands to boost sales and enhance awareness. This year, JDDJ…
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Leading Baltic grocer to leverage SaaS solution to optimize planograms, reduce out-of-stocks and provide a more customer-focused shopping experience Symphony RetailAI, a leading global provider of integrated AI-powered marketing,…
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The digital agency will deliver national and always on campaigns for the manufacturer of precision optics as part of an integrated brand strategy Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer…
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NielsenIQ’s investment in e-commerce solutions provides industry-leading view of total marketplace The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to…
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Premise demonstrates its commitment in becoming the world's leading crowdsourced insights platform with clients like Coca-Cola Company and Mars Inc. Premise, the platform that democratizes how actionable data is sourced and used, acquired…
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NielsenIQ BASES is delighted to announce today the launch of its 2021 annual Breakthrough Innovation Report which awards the most successful consumer packaged goods product launches. Marketing Technology News: MarTech Interview with Sagi…
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Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced new consumer insights that highlight an industry-wide increase…
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SoPost Appoints Hélène Tournesac as France Partnerships Director to Power Growth Efforts SoPost, a state-of-the-art online sampling platform, today announced their France market launch with the appointment of Hélène Tournesac, who will…
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New research from InMobi reveals 41% growth in gaming during 2020 with 85% using smartphones Australian brands are responding to the gaming boom, with FMCG, automotive, travel, and government chasing the high engagement and superior brand…
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Symphony RetailAI’s analysis of Q1 2021 shopper data highlights omnichannel as a key driver of loyalty and total spend Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain…
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- Marketing ops on level pegging with marketing strategy - Growing demand for marketing ops teams with unique skillset - Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing…
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The honor recognizes the team’s success in equipping retailers to utilize data and technology to achieve supply chain agility in the face of unforeseen disruption Symphony RetailAI, a leading global provider of integrated AI-powered…
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Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy…
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Data Analysis and Integration Capabilities Drive Confirmit Horizons Platform Choice Brand and advertising research specialist CloudXink has selected Confirmit Horizons to support its growing portfolio of research projects.  CloudXink…
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Sterneckert Will Focus on Strengthening Awareness of the Company’s Powerful, Differentiated End-To-End AI Innovations That Bring a Fresh Approach to Retailing Symphony RetailAI, the leading global provider of Artificial…
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Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that combines Nielsen’s online…
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Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community Nielsen announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop…
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