FMCG

- Marketing ops on level pegging with marketing strategy - Growing demand for marketing ops teams with unique skillset - Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has…

The honor recognizes the team’s success in equipping retailers to utilize data and technology to achieve supply chain agility in the face of unforeseen disruption Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced that its supply chain leadership team has received recognition as a Pro Team in Supply & Demand Chain Executive’s 2021 Pros to Know. The team includes: Chief Strategy Officer, Patrick…

Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices. And in 2018, 22% of all the country’s fast-moving consumer goods (FMCG) sales came from products that were sold at a discounted price*. Yet despite shoppers’ interest, brands and retailers often struggle to make a profit on their promotions. It is…

Data Analysis and Integration Capabilities Drive Confirmit Horizons Platform Choice Brand and advertising research specialist CloudXink has selected Confirmit Horizons to support its growing portfolio of research projects.  CloudXink works with a large number of FMCG companies across China with a particular focus on pre-testing of advertising and product concepts. It also delivers ad-hoc, customised projects for customers. Having grown quickly, the company needed to invest in a platform that could support the…

Sterneckert Will Focus on Strengthening Awareness of the Company’s Powerful, Differentiated End-To-End AI Innovations That Bring a Fresh Approach to Retailing Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, announced that Kevin Sterneckert has joined the company as Chief Marketing Officer. Sterneckert is a highly experienced retail executive and visionary. During…

Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that combines Nielsen’s online purchase data (ePOS) and rich product reference data with Rakuten Intelligence’s consumer sourced panel, the largest e-commerce panel in the world. Released through Nielsen, this combined solution will produce the first complete picture of today’s omnichannel retail landscape for the U.S.…

Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community Nielsen announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop of partners are ChannelAdvisor, IndoorMedia (an RTUI company) and SimilarWeb, growing Nielsen's Connected Partner community to approximately 50 active partners. With these additions, Nielsen's Connected Partner Program is now the industry's largest curated community of partners for…