Nielsen

Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party identifiers Nielsen announced its approach to eliminate its reliance on digital identifiers…
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Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
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The new appointment will consolidate Talkwalker's position as a leading consumer intelligence platform. Talkwalker, a leading consumer intelligence company, announced today that Tod Nielsen has been appointed the new global CEO. A SaaS and…
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Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech…
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Strategic relationship enables marketers to make smarter decisions on how and when to engage auto buyers Today, Nielsen (NLSN) announced a strategic relationship with IHS Markit (NYSE: INFO), a leading provider of automotive information…
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Green Brings 20+ Years of Leadership Experience to Advertising Intelligence Company AdImpact, a leading competitive ad intelligence SaaS company, has announced that Dwight Green has been appointed as the company’s new Chief Business…
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ONE Championship (ONE), Asia's largest global sports media property, ranks among the top 10 global sports properties in the world, according to a recent report released by Nielsen titled, "How the World's Biggest Sports Properties…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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Nielsen and Boston Globe Media Partners, LLC (BGMP) announced the launch of a custom and proprietary cross-platform study that will help the New England-based metro organization strengthen its brand position and foster better engagement…
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Nielsen Holdings plc, announced today the addition of Stephanie Plaines as a member of the company's Board of Directors, effective Wednesday, April 21, 2021. She has been appointed to the Board's audit committee as well. A seasoned…
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Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category Today, Nielsen, announced the launch of Nielsen Streaming Video Ratings, a…
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Nielsen Holdings plc announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.…
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Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions…
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Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen, today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after…
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Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after…
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Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to…
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Nielsen, announced that Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019. Marketing Technology News:…
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Nielsen Holdings plc, announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James "Jim" Peck. NielsenIQ is Nielsen's former Global Connect business.…
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Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers Nielsen and Roku Will Expand Traditional TV and TV Streaming Coverage Across Roku’s Platform…
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Service provides insights matching podcast listeners with their buying habits Nielsen announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen's Podcast Buying Power Service. As new…
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