Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its …
NRS Promotes Retail Executive Vanessa Strain to Vice President of Data Sales
National Retail Solutions (NRS), operator of a leading point-of-sale network for independent retailers, announced the promotion of Vanessa Strain to …
Nielsen CGA Levels the Restaurant Analytic Playing Field with Launch of Free Benchmarking Platform, Restaurantrak
Enabling Accessible Analytics and a Smarter Market for the Restaurant Industry Nielsen CGA, the on-premise measurement business arm of Nielsen, …
Criteo Appoints Megan Clarken As Chief Executive Officer
Founder JB Rudelle Remains Committed As Company Chairman Criteo S.A. , the advertising platform for the open Internet, announced the …
5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods
Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo …
Nielsen Completes Overhaul Of Local TV Business, Achieves Milestone In Multi-Year Effort To Transform Measurement In 208 Markets Across The U.S
Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major …
Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQand Wellness-Focused Data Company Spins
Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged …
Audioboom Reaches Agreement For Nielsen’s Podcast Listener Buying Power Service
Service Provides Podcasters and Brands with Compelling Insights Matching Podcast Listeners by Genre with Their Buying Habits Nielsen announced that …
Star Power: Social Content Ratings Expands Social TV Talent Coverage
With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry’s First Syndicated Solution …
Nielsen’s Gracenote Launches ID Distribution System for Movies, TV Programs, Short-Form Video and Related Content
New Platform Empowers Content Owners to More Easily and Broadly Distribute Video Content to World’s Top TV and Video Services …
Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers
Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising Nielsen announced it has entered into a strategic …
Nielsen and AI4ALL Announce Collaboration to Expand Diversity and Impact Through Artificial Intelligence
Nielsen announced it has signed on as a sponsor for AI4ALL, a nonprofit focused on opening doors to artificial intelligence …
Continuous Diary Measurement Launches In 46 Nielsen Audio Markets
Nielsen launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly …
Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …
Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice
Nielsen and Lockard & Wechsler announced that they have reached a multi-year agreement with Nielsen as their service of choice …
TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock
Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at …
Valassis Research: Omnichannel Grocery Shoppers Spur E-commerce Transformation
32% of Consumers Have Made an Online Grocery Purchase Within the Past Year Valassis, the leader in marketing technology and …
Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set
New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into …
Horizon Media Becomes The First Agency To Subscribe To Nielsen Advanced Audience Solution
Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys Nielsen announced that Horizon …
Nielsen and Max Media Announce a Multiyear Comprehensive Agreement for Audio Ratings Service
Agreement Includes Nearly All of Nielsen’s Syndicated Products and Services Nielsen and Max Media have reached a multiyear agreement for …