Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zomato, Hipmunk, …
Nielsen Report Finds Overseas Merchants Are Actively Exploring Digitalization via Chinese Mobile Payments to Boost Sales and Customer Traffic
Alipay and Nielsen have jointly released a new survey on the latest trends in Chinese outbound tourism and the consumption …
Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today
Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, …
Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new …
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead …
Nielsen Announces CFO Transition Process; Reaffirms 2019 Financial Guidance
Separation of Global Media and Global Connect Continues on Track Nielsen announced that Chief Financial Officer and Chief Operating Officer …
Nancy Tellem Joins Nielsen Board of Directors
Nielsen Holdings plc announced the addition of Nancy Tellem as a member of the company’s Board of Directors, effective Dec. …
Nielsen Names New Chief Human Resources Officer, Laurie Lovett
Lovett Will Run the Global Function for the Nielsen Global Media business Taft Elevated in Finance Role Nielsen named Laurie …
Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division
Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for …
Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur
Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four …
Nielsen Welcomes Sandra Sims-Williams As Senior Vice President Of Diversity & Inclusion
Nielsen announced that Sandra Sims-Williams will join the company as Senior Vice President of Diversity & Inclusion (D&I), beginning January, …
Ordergroove Taps Ralph Robertson as CRO to Continue Accelerated Growth
Experienced marketing technology executive brings proven success in serving leading brands Ordergroove, the leader in relationship commerce, announced that Ralph …
Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement
Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects …
Bedrock Analytics Joins Nielsen Connect Partner Network
Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories Bedrock Analytics, …
Nielsen: Every 2 Minutes, A New Product Is Launched To The U.S. Marketplace; Here Are The Products That Broke Through The Noise And Redefined Innovation In 2019
Nielsen Releases 2019 Breakthrough Innovation List, Powered by Nielsen BASES Nielsen Global Connect released its highly anticipated Top 25 Breakthrough …
Nielsen Expands Analytic Relationship with General Mills, Inc.
Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its …
NRS Promotes Retail Executive Vanessa Strain to Vice President of Data Sales
National Retail Solutions (NRS), operator of a leading point-of-sale network for independent retailers, announced the promotion of Vanessa Strain to …
Nielsen CGA Levels the Restaurant Analytic Playing Field with Launch of Free Benchmarking Platform, Restaurantrak
Enabling Accessible Analytics and a Smarter Market for the Restaurant Industry Nielsen CGA, the on-premise measurement business arm of Nielsen, …
Criteo Appoints Megan Clarken As Chief Executive Officer
Founder JB Rudelle Remains Committed As Company Chairman Criteo S.A. , the advertising platform for the open Internet, announced the …
5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods
Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo …