Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms
New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19
Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms.
Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…