Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online …
Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services
Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of …
Nielsen And Beiersdorf US Are Fostering Growth In The Skin Care Category Through Analytics And Technology
Nielsen announced the renewal and expansion of its analytic relationship with Beiersdorf US, a trusted global leader within the skin …
Entercom and Nielsen Announce Data-driven Comprehensive Agreement
Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the US, and Nielsen …
Quality Data Equals Truth Sets, and Nothing Less
Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in …
Albertsons Performance Media, Powered by Quotient, Delivers Strong Results in First Year
Major CPGs like Pepsi and General Mills Report Success in Driving Sales and Exceeding Benchmarks One year after its launch, Albertsons …
Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute
Led by Nielsen’s Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs …
Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement
Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has …
Westwood One Adds Nielsen’s National Media Impact To Its Audio Insights Platform
Westwood One to Utilize Nielsen National Media Impact to Quantify the Effect of Adding Network Radio to Television Media Plans …
Nielsen Says: Omnichannel Race Tightens; Walmart, Instacart and Kroger Closing the Gap on Amazon’s Digital Dominance
The race to master omnichannel retail within the grocery/consumer packaged goods (CPG) space is on. With Walmart’s successful push toward …
David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen
Nielsen CEO pledges to increase representation of women in senior leadership positions. Nielsen CEO David Kenny committed to advancing the …
Cardinal Health Selects Nielsen as US Retail Analytics Provider
Nielsen announced that Cardinal Health has selected Nielsen as its primary US analytics provider for retail syndicated market and panel …
Industry Powerhouses Nielsen And NPD Join Forces To Reimagine The Future Of Omnishopper Measurement
Joint Investment Will Advance the Broadest Omnishopper Read in the US Nielsen and The NPD Group, the leading provider of sales …
Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media
Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …
NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement
Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, …
Buzzoole Creates Industry’s First Ever Influencer Marketing Benchmark
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves …
Google and YouTube Advertisers Get New Ad Sales Metrics
Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube Google’s YouTube is venturing into …
CBS Corporation And Nielsen Reach Agreement
Renewal for Measurement Across National, Digital and Local CBS Corporation and Nielsen announced an agreement for Nielsen national, digital and …