Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader’s new Qualified Ad Audience solution in Nielsen …
Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
SuperData Research Will Complement and Strengthen Nielsen’s Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed …
Nielsen‘s Board of Directors announced that David J. Anderson joined Nielsen effective immediately and will become Chief Financial Officer as of September 10, …
Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that …
Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and …
Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community Nielsen announced an expansion of its Connected Partner Program …
Nielsen Media Impact Enables Advanced Audience Buying & Optimization in the 25 LPM DMAs Nielsen announced the launch of Local …
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …
NCC Media, the national advertising sales, marketing and technology company owned by Comcast, Charter and Cox, announced it has named …
Verified Deterministic Mobile Data and Easy Creative Process Enables Advertisers and Agencies to Meet Campaign Objectives TabMo, the first mobile …
The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage …
New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing …
Nielsen Sets New Industry Standard and Offers Earliest Read into the Retail and Consumer Goods Marketplace Nielsen set a new …
Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a …
Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to …
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
SteelHouse Survey Finds 78% of Marketers Plan to Buy CTV Ads in Next 12 Months Marketers plan to dramatically increase …