Renewal for Measurement Across National, Digital and Local CBS Corporation and Nielsen announced an agreement for Nielsen national, digital and …
Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads
Total Ad Ratings Expands to Incorporate Mobile Audiences Inclusive of YouTube as well as OTT Viewing Nielsen announced the launch …
Hearst Television And Nielsen Reach Agreement For Local & National TV, Audio Ratings And Insights Services
Nielsen and Hearst Television announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and …
Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data
New Research Details Audience Behavior Across Biggest Esports Titles and Tournaments Nielsen announced an in-depth, first of its kind research …
Horizon Media Adopts Nielsen Digital Content Ratings
Agreement Marks Expansion of Agency’s Adoption of Nielsen Total Audience measurement across TV + Digital Content and Advertising Nielsen and …
Captivate Launches Captivate PLACES
All-New Research and Analytics Platform Empowers Advertisers to Optimize Campaigns, with Key Partners Placed, Dstillery, Nielsen, Vision Critical and Linkett Captivate, …
Nielsen Expands Nielsen Media Impact To Include Radio
Enhances Cross-Platform Media Planning Solution Nielsen announced that Nielsen Media Impact (NMI) is expanding to include Radio as a media …
SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming ROI
SuperData, a Nielsen company is launching the SuperData Arena dashboard, a breakthrough new viewership reporting tool developed to provide games …
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers
The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth …
World’s Largest E-Commerce Panel Combines With Nielsen’s Powerful Data To Create The First Complete View Of The U.S. E-Commerce FMCG Landscape
Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have …
GateHouse Media Renews Local TV Ratings Agreement With Nielsen
Ad Agency Returns to Nielsen After Year Hiatus GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its …
Nielsen Expands Cross-Platform Measurement Across Ads and Content for Local Markets
Extension of Ad and Content Measurement Capability to All 210 DMAs Adds Significant Momentum in Nielsen’s Total Audience Measurement Portfolio …
FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution
Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader’s new Qualified Ad Audience solution in Nielsen …
Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
TechBytes with Matt Trotta, GM, North America, Playbuzz
Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and …
Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research
SuperData Research Will Complement and Strengthen Nielsen’s Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed …
David J. Anderson Named New Nielsen CFO
Nielsen‘s Board of Directors announced that David J. Anderson joined Nielsen effective immediately and will become Chief Financial Officer as of September 10, …
Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement
Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that …
J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud
Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and …