Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has …
Westwood One Adds Nielsen’s National Media Impact To Its Audio Insights Platform
Westwood One to Utilize Nielsen National Media Impact to Quantify the Effect of Adding Network Radio to Television Media Plans …
Nielsen Says: Omnichannel Race Tightens; Walmart, Instacart and Kroger Closing the Gap on Amazon’s Digital Dominance
The race to master omnichannel retail within the grocery/consumer packaged goods (CPG) space is on. With Walmart’s successful push toward …
David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen
Nielsen CEO pledges to increase representation of women in senior leadership positions. Nielsen CEO David Kenny committed to advancing the …
Cardinal Health Selects Nielsen as US Retail Analytics Provider
Nielsen announced that Cardinal Health has selected Nielsen as its primary US analytics provider for retail syndicated market and panel …
Industry Powerhouses Nielsen And NPD Join Forces To Reimagine The Future Of Omnishopper Measurement
Joint Investment Will Advance the Broadest Omnishopper Read in the US Nielsen and The NPD Group, the leading provider of sales …
Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media
Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …
NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement
Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, …
Buzzoole Creates Industry’s First Ever Influencer Marketing Benchmark
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves …
Google and YouTube Advertisers Get New Ad Sales Metrics
Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube Google’s YouTube is venturing into …
CBS Corporation And Nielsen Reach Agreement
Renewal for Measurement Across National, Digital and Local CBS Corporation and Nielsen announced an agreement for Nielsen national, digital and …
Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads
Total Ad Ratings Expands to Incorporate Mobile Audiences Inclusive of YouTube as well as OTT Viewing Nielsen announced the launch …
Hearst Television And Nielsen Reach Agreement For Local & National TV, Audio Ratings And Insights Services
Nielsen and Hearst Television announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and …
Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data
New Research Details Audience Behavior Across Biggest Esports Titles and Tournaments Nielsen announced an in-depth, first of its kind research …
Horizon Media Adopts Nielsen Digital Content Ratings
Agreement Marks Expansion of Agency’s Adoption of Nielsen Total Audience measurement across TV + Digital Content and Advertising Nielsen and …
Captivate Launches Captivate PLACES
All-New Research and Analytics Platform Empowers Advertisers to Optimize Campaigns, with Key Partners Placed, Dstillery, Nielsen, Vision Critical and Linkett Captivate, …
Nielsen Expands Nielsen Media Impact To Include Radio
Enhances Cross-Platform Media Planning Solution Nielsen announced that Nielsen Media Impact (NMI) is expanding to include Radio as a media …
SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming ROI
SuperData, a Nielsen company is launching the SuperData Arena dashboard, a breakthrough new viewership reporting tool developed to provide games …