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Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…

Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data

Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant, and richer digital advertising data first for existing mobile, desktop, display, and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enable an increased level of measurement…

Launching Nielsen Compass: A World Leading And Powerful Campaign Outcomes Database

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI Nielsen announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a…

Cuddle Joins Nielsen Connect Partner Network To Transform How Retail And CPG Leaders Consume Market Data

The new partnership combines the power of Cuddle’s intuitive analytics platform with Nielsen insights to transform how Retail and CPG leaders consume market data Cuddle, a leading AI-powered analytics platform, empowering industry leaders to use business insights gleaned from company data to improve overall business performance, announced it has joined the Nielsen Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…

Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries Nielsen has unveiled new enhancements to its breakthrough Fan Insights platform enabling even better visibility into the interests, media consumption behaviors, brand attitudes and purchasing habits of sports fans around the world. Expanded country coverage and new reporting capabilities including enhanced Crosstab functionality empower global sports properties and brands with…

Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media Strategy

Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital Nielsen took a significant step forward in its ongoing transformation by elevating Scott Brown to the role of General Manager, Audience Measurement. In this new role, Brown will continue to innovate Nielsen's measurement products and ultimately drive the unification of linear TV, advanced TV and digital solutions. Brown's leadership appointment comes at a pivotal moment in…

Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

New Study Reveals Latinos Are Transforming Cultural Connections During COVID-19

Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic. As one of the groups to feel the disproportionate effects of job loss and health impacts during the COVID-19 pandemic, Latinos have come to…

MediaMath Bolsters Leadership Team With Appointment Of Eleni Nicholas and Allie Kline

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joins as the company's first Chief Client Officer, and the MediaMath Board welcomes new member Allie Kline, former Verizon Media CMO. The company has also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural. MediaMath…

Nielsen Report Finds that Driving Connections with Multicultural Consumers

Nielsen's annual report helps auto marketers capture the behavior and voice of today's car buyers Nielsen released its Annual Auto Marketing Report, which examines how shoppers from various ethnic and racial backgrounds differ from the general car-buying population in terms of brand awareness, brand consideration and advertising recall. The study aims to help auto marketers understand how to better engage multicultural consumers. According to the report, vehicle shoppers from multicultural groups tend to be aware of…

Talkwalker Acquires Nielsen Social

Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer, and industry insights Talkwalker, the leading social listening and analytics company, announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen Social's innovative Social Content Ratings® solution will provide additional insights for Talkwalker's market-leading, AI-enabled conversational intelligence platform. The acquisition will build…

Nielsen Launches Next Gen Methodology For Its Flagship Digital Measurement Products

New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers. As part of the transformation of its measurement, Nielsen is reimagining its offerings to ensure it has flexibility to adapt to ongoing changes in the technology and privacy landscape. The digital ecosystem is…

Nielsen And SKU Ninja + WhyteSpyder Combine Tools To Empower Walmart Suppliers To Optimize Online Content And Performance

Nielsen Global Connect and industry-leading e-commerce experts SKU Ninja + WhyteSpyder announced a joint effort to help Walmart suppliers optimize their content on Walmart.com. As SKU Ninja + WhyteSpyder joins Nielsen's Connect Partner Network, this strengthened relationship will deliver a powerful new solution for companies to enhance item discoverability, search rankings, content and sales withi data analyticsn Walmart's online ecosystem. Marketing Technology News: Berkshire Hathaway HomeServices Automated Digital…

Nielsen Launches Audience Planner Solution For Efficient Integration of First-Party Data

New Product Enables Marketers to Easily Link Their Data with Nielsen Data for Efficient Media Planning and Data-Driven Linear Campaigns Nielsen, a global measurement and data analytics company, launched Nielsen Audience Planner, an always-on solution that enables first-party audience segments to efficiently flow across systems to serve the various stages of the media planning and buying process. The new product offers marketers the opportunity to reach their most important consumers by performing blind-matches between…

Anzu Welcomes Avid Gamer, Senior Marketing Executive, and Social Media Influencer David Sable as a Strategic Advisor

Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian…

Nielsen Announces Broad-Based Optimization Plan To Accelerate Transformation

Nielsen Holdings plc announced a broad-based optimization plan to drive permanent cost savings and operational efficiencies, as well as to position the Company for greater profitability and growth. Nielsen is prioritizing resources to focus on key strategic initiatives, higher margin products and services, and greater efficiency. As part of the plan, the Company will exit several smaller, underperforming markets and non-core businesses in the second half of 2020. Nielsen expects the plan to be substantially completed in 2020…

DoubleVerify Names Mark Zagorski Chief Executive Officer

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st. Zagorski is a seasoned executive with over two decades of successes in digital marketing and advertising technology – leading companies with a focus on CTV/OTT, data analytics and digital advertising optimization. Zagorski previously served as the CEO of Telaria, where he was instrumental in building the…

Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV Ratings Services

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).* This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its…