Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
Sony Crackle Selects Nielsen To Power Its Addressable Advertising Capabilities Across Devices
Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to …
Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
Connected TV Emerges As Advertising’s Fastest-Growing Video Segment
SteelHouse Survey Finds 78% of Marketers Plan to Buy CTV Ads in Next 12 Months Marketers plan to dramatically increase …
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
Conviva Measures Explosive Growth in Streaming Video on the Internet
Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile …
XUMO’s Streaming Viewership Measured for Nielsen’s Digital Content Ratings
Measurement Incorporation Offers Comprehensive View of Video-on-Demand Consumption XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the …
Gracenote Launches New Tool to Unify Content Search
New Data Solution Sets Empower Video Streaming Services Gracenote, a Nielsen company, is the world’s leading provider of video metadata …
CBS And Nielsen Collaborate To Advance Dynamic Ad Insertion In Live Broadcasts
CBS and Nielsen Will Be Able to Make the Idea of Delivering a Complete DAI Platform into a Reality CBS and Nielsen …
New Meredith Corporation Marks Its First Appearance At The NewFronts
NewFronts Offer First Look at Meredith’s Expanded Portfolio of Unrivaled Entertainment, Food, Home, and Lifestyle Brands. Meredith Unveils First-to-Market Video …
Women In Tech: Nielsen Ranks Higher In Diversity For The Fifth Consecutive Year
Global Data and Analytics Leader Receives Honor for Global Initiatives; Hiring, Retaining and Promoting Women, Minorities, People With Disabilities, LGBT …
SpotX Provides Total Campaign Audience Insights for CTV
SpotX Serves As The First Digital Supply-Side Platform To Use Nielsen Analytics for CTV SpotX, a global advertising and monetization …
Nielsen CGA Announces Launch Of Check-Level Data For Chain And Independent Bars And Restaurants In The US
Nielsen CGA Is Able to Help Clients Better Understand the Dynamics of Their Brand’s Sales Throughout the Day Nielsen and …
Nielsen Powers Rapidly Expanding Audience-Based Buying Marketplace with API Platform
Nielsen Enterprise Audience API Provides Easy Integration with TV Buying, Selling and Inventory Management Solutions Nielsen announced the commercial availability …
Nielsen Launches Nielsen Grabix – Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets
Nielsen Ratings Combined with Real-Time Smart TV Data Provides More Granular Viewership Intelligence for Local TV Stations, National Networks, and …
TV May Affect the Brain But Influencer Marketing Affects the Heart
Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising …
Nielsen Launches Audience-Based Forecasting Solution For Linear Television
Provides Media Owners and Buyers Ability to Forecast TV Viewership for Advanced Audience Segments to Drive Media Spend ROI Nielsen …
Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018
The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This …
Nielsen And Tribune Broadcasting Sign Multi-Year Agreement For National And Local TV Measurement
Agreement Provides Audience Measurement for All Tribune TV stations and markets Nielsen and Tribune Broadcasting, a division of Tribune Media …