Nielsen

Flat is the new up says media ecologist Jack Myers Media ecologist Jack Myers, chairman of MediaVillage and The Myers Report, announced the publication of The Myers Report's 30th annual Marketing/Advertising Data and Forecast. The Myers…
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Roku begins year with new milestone in active accounts and highest-ever streaming hours as more viewers move to streaming Roku, Inc. announced that the number of global active accounts now exceeds 70 million. Active accounts as of Q4…
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Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced today that Nielsen…
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Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability…
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Total TV usage up 2.2% vs. September  –  Broadcast viewing jumped nearly 10%  –  Streaming consumption climbed despite slower monthly growth Time spent watching television climbed for the second consecutive month in October according to…
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Agencies working with PremiumMedia360, that subscribe to Nielsen Local TV measurement, can immediately activate audience measurement in CLIR Flight to verify audience delivery and ensure in-flight campaign delivery. PremiumMedia360, the…
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Alexandrov will lead company’s accelerated growth and innovation Ungerboeck, the global leader in venue and event management software, today announced the appointment of Alex Alexandrov as its new chief executive officer. Alexandrov has…
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Strategic agreement leverages suite of Nielsen & Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media Nielsen announced that TelevisaUnivision, the world's leading Spanish-language media and content…
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Streaming climbs to 36.9% of total TV usage – YouTube is top streaming platform for the first time  –  Pluto TV captures 1% of total TV usage Nielsen's latest report from The Gauge, the media measurement company's monthly total TV and…
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Nielsen expands its measurement coverage, incorporating YouTube, to provide deduplicated cross-platform metrics for campaigns that are served both on TV and Digital. Nielsen announced the incorporation of YouTube measurement for…
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With authentic representation lacking and increased consumer demand  for brands to directly benefit Black communities, 2022 saw a 10 point  decline in Black viewers who are more likely to buy from brands that advertise in inclusive content…
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Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE  Nielsen announced that Roku, America's No. 1 TV streaming…
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Advertisers who want to reach their target audiences and generate optimal brand lift will find extremely fertile ground in audio advertising, especially given the sharp rise of streaming platforms and podcasts. Podcasting and audio…
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Providing data and analytics teams with greater visibility and insight into their data pipelines Alation Inc., the leader in enterprise data intelligence solutions, announced a strategic partnership with Fivetran, the global leader in…
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42% of the most bingeable streaming programs of 2021 were directly influenced by Hispanics Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural…
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Nielsen's planning and measurement products, such as Nielsen Audience Planner and Advanced Audience Posting, power brands across industries to plan, optimize and measure against segments across the media ecosystem Nielsen, a global leader…
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Nielsen Ad Intel delivers insights to optimise your advertising strategy Nielsen releases insights on the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in ten…
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Nielsen announced that streaming usage surpassed cable in July to claim the largest share of television viewing for the first time, according to The Gauge, Nielsen's monthly total TV and streaming snapshot. Streaming represented a record…
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Three-year deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen's National TV ratings Nielsen and Amazon have signed a three-year agreement to measure Prime Video's exclusive NFL…
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Panel assets surpass 500,000+ individuals across multiple platforms paving the way to creating a robust ID system for measurement in the digital media ecosystem Nielsen, a global leader in media measurement and analytics, announced that…
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