Nielsen announced it has signed on as a sponsor for AI4ALL, a nonprofit focused on opening doors to artificial intelligence …
Continuous Diary Measurement Launches In 46 Nielsen Audio Markets
Nielsen launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly …
Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …
Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice
Nielsen and Lockard & Wechsler announced that they have reached a multi-year agreement with Nielsen as their service of choice …
TechBytes with Kyle Trotter, Director of Creative Video Content at Shutterstock
Tell us about your role and the team/technology you handle at Shutterstock. I’m the Director of Creative Video Content at …
Valassis Research: Omnichannel Grocery Shoppers Spur E-commerce Transformation
32% of Consumers Have Made an Online Grocery Purchase Within the Past Year Valassis, the leader in marketing technology and …
Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set
New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into …
Horizon Media Becomes The First Agency To Subscribe To Nielsen Advanced Audience Solution
Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys Nielsen announced that Horizon …
Nielsen and Max Media Announce a Multiyear Comprehensive Agreement for Audio Ratings Service
Agreement Includes Nearly All of Nielsen’s Syndicated Products and Services Nielsen and Max Media have reached a multiyear agreement for …
Nielsen’s TV Ratings Platform Moves To AWS
Nielsen’s Core National TV Measurement Processing Modernizes Its Traditional On-premise Servers To A Cloud-based Infrastructure Nielsen announced that as part …
Gracenote Launches New Video Popularity Score to Surface Top Trending TV Shows and Movies for More Topical Discovery Experiences
Standardized Content Scoring Enables Entertainment Providers to Identify and Prioritize What’s Popular Right Now Gracenote, a Nielsen company announced the …
iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement
Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio …
Nielsen Launches Global Measurement For YouTube Mobile App
Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms’ In-App Audience in over 30 Markets, Helping Marketers …
New Consumer Research Reveals Increasing Usage of Multiple TV Sources by Viewers in Major European Countries
Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online …
Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services
Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of …
Nielsen And Beiersdorf US Are Fostering Growth In The Skin Care Category Through Analytics And Technology
Nielsen announced the renewal and expansion of its analytic relationship with Beiersdorf US, a trusted global leader within the skin …
Entercom and Nielsen Announce Data-driven Comprehensive Agreement
Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the US, and Nielsen …
Quality Data Equals Truth Sets, and Nothing Less
Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in …
Albertsons Performance Media, Powered by Quotient, Delivers Strong Results in First Year
Major CPGs like Pepsi and General Mills Report Success in Driving Sales and Exceeding Benchmarks One year after its launch, Albertsons …
Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute
Led by Nielsen’s Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs …