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Nielsen

DoubleVerify Names Mark Zagorski Chief Executive Officer

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st. Zagorski is a seasoned executive with over two decades of successes in digital marketing and advertising technology – leading companies with a focus on CTV/OTT, data analytics and digital advertising optimization. Zagorski previously served as the CEO of Telaria, where he was instrumental in building the…

Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV Ratings Services

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).* This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its…

Nielsen Brandbank And SKU Ninja + WhyteSpyder Team Up To Bolster Rich Media Capabilities For Walmart Suppliers

Nielsen Brandbank, the world's largest provider of digital product content for eCommerce platforms, and industry-leading rich content experts SKU Ninja + WhyteSpyder will be expanding the reach of their global strategic alliance to enable brands and suppliers to add rich media to product pages. As two of Walmart's Connected Content Partners, Nielsen Brandbank and SKU Ninja + WhyteSpyder will combine top rated product content with rich media hosting modules for brands and suppliers to enrich consumer engagement and enable…

Nielsen: Consumption Recovery Injects New Vitality Into China’s Economy

The latest study by Nielsen, the global measurement and data analytics company, shows that there has been an improvement of consumption willingness as China has effectively controlled the contagion, which will bring new vitality to domestic economic development. Justin Sargent, president of Nielsen China, said: "Since the outbreak of the virus, China's experience in fighting off the disease has been a barometer for the world. As people's life gradually returns to normal, consumer-driven domestic demand is now recovering…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

Disney Joins Nielsen Addressable TV Beta Program

Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company's Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen's addressable TV advertising capabilities and technology first-hand and prepare for its commercial launch. This collaboration is part of Disney's approach to being 'Addressable First' and offering advertisers…

Nielsen Global Connect Appoints Chief Financial Officer

Seasoned Financial Executive Chandler Bigelow Joins Nielsen Global Connect Global measurement and data analytics company Nielsen announced the appointment of Chandler Bigelow as Chief Financial Officer for the Nielsen Global Connect business. Bigelow joins Nielsen Global Connect from Tribune Media Company where he served as the company's CFO. With close to three decades of proven success at public and private companies, Bigelow brings significant expertise in leading corporate finance strategy, with strong capital markets…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Nielsen’s New Retail Pricing Analytics Brings Visibility and Stability to an Unstable Pricing Landscape

Powered by Nielsen's leading price intelligence data and machine learning, Retail Pricing Analytics shapes a smarter retail market Nielsen Global Connect today announced the successful rollout of its new Retail Pricing Analytics application tools. More than 60 leading consumer packaged goods (CPG) retailers in the U.S., including Associated Wholesale Grocers, Inc. (AWG), Coborn's, Smart & Final, ReFuel, Weis Markets and NPC, are powering their strategic pricing decisions through Nielsen's latest end-to-end pricing and…

Nielsen to Appoint Jonathan Miller to Board of Directors

Forming Finance Committee of the Board Enters into Information Sharing and Cooperation Agreements with Elliott Management Nielsen announced that it plans to appoint digital media veteran Jonathan Miller to the Company's Board of Directors following the Company's Annual General Meeting of Shareholders scheduled for May 12, 2020. The Company expects the appointment to be effective in June. The Company's Board will also form a Finance Committee whose responsibilities include overseeing the Company's strategic, capital and…

Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for…

Nielsen Global Connect and 1010data announced they have expanded their relationship to co-develop and commercialize solutions that will help retailers and manufacturers better understand the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores. To ensure the success of the alliance, both companies have made significant investments in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and…

COVID Clinches It: The Days Of Spray-And-Pray Advertising Are Over

Ad-Tech Trends Show Light at the End of the Tunnel Crawling out of the economic shutdown, the advertising industry has taken a hit. But it's not all gloom and doom. The future looks bright, but very different. "The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers," said Joel Cox, co-founder of Denver ad-tech firm Strategus. "Saturating popular TV shows with repetitious ads and hoping for the best won't work as well anymore – the days of spray and pray are…

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

Nielsen Brandbank and Productsup Announce Integration to Streamline Product Content Flow For Customers

This integration allows joint customers to easily export product content from Productsup to Brandbank via the Brandbank Ingestion Engine Nielsen Brandbank, the world's leading product content creation management and publishing solution for multichannel retailing, and Productsup, leading ecommerce data integration company, announced the launch of a partnership that enables their customers to streamline their product content flow, improving consumer experiences across numerous digital channels. Marketing Technology News:…

Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision's owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to a significant portion of U.S. Hispanic consumers. This combined suite of services will allow Univision to demonstrate the strength of the Hispanic and…

Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services

Local Television Stations to Utilize Full Suite of TV Solutions Nielsen and E.W. Scripps Company announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations,  including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen's Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix. Marketing Technology News: Finding it Extremely Hard to Attract Audience to…

Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper Targeted Advertising

Nielsen Audience Segments available to advertisers and publishers under the Voxnest umbrella Voxnest, an audio technology company, announced that it has signed a new agreement with Nielsen today for the use of Nielsen Audience Segments. With this contract, both advertisers who utilize Voxnest Audience Network and podcast publishers on Spreaker, a Voxnest brand, will utilize the integrated data in order to achieve a richer understanding of podcast listeners, get specific with audience targeting, and drive better…

National Retail Solutions (NRS) Joins Nielsen Connect Partner Network

National Retail Solutions (NRS), the operator of a leading nationwide point-of-sale (POS) network for independent retailers, today announced that it has joined Nielsen's Connect Partner Network. The relationship with NRS enables Nielsen's Global Connect Business clients within the retail and consumer packaged goods (CPG) industries to access NRS' point-of-sale scanner data curated from over 8,000 independent, predominantly urban retailers nationwide.   Because the NRS-gathered data is now aligned with the Nielsen product…

Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020

Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment, especially online, will continue to increase in importance. Amid concerns with job prospects and financial security, Hong Kong's consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during…

Databricks Recognized as One of Forbes’ Best Startup Employers 2020

Databricks, the leader in unified data analytics, has been recognized as part of Forbes’ inaugural list of America’s Best Startup Employers for 2020. “To get here we’ve stayed focused on the three big bets we made when founding the company - cloud, open source and machine learning. Fast forward seven years and thousands of data teams around the globe are working better together on Databricks.” This recognition comes on the heels of tremendous business momentum and investments in global expansion. Databricks announced…