SuperData, a Nielsen company is launching the SuperData Arena dashboard, a breakthrough new viewership reporting tool developed to provide games …
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers
The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth …
World’s Largest E-Commerce Panel Combines With Nielsen’s Powerful Data To Create The First Complete View Of The U.S. E-Commerce FMCG Landscape
Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have …
GateHouse Media Renews Local TV Ratings Agreement With Nielsen
Ad Agency Returns to Nielsen After Year Hiatus GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its …
Nielsen Expands Cross-Platform Measurement Across Ads and Content for Local Markets
Extension of Ad and Content Measurement Capability to All 210 DMAs Adds Significant Momentum in Nielsen’s Total Audience Measurement Portfolio …
FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution
Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader’s new Qualified Ad Audience solution in Nielsen …
Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform
Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in …
TechBytes with Matt Trotta, GM, North America, Playbuzz
Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and …
Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research
SuperData Research Will Complement and Strengthen Nielsen’s Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed …
David J. Anderson Named New Nielsen CFO
Nielsen‘s Board of Directors announced that David J. Anderson joined Nielsen effective immediately and will become Chief Financial Officer as of September 10, …
Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement
Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that …
J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud
Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and …
Nielsen’s Connected Partner Program Becomes The Industry’s Largest Curated Partner Community For FMCG Retailers And Manufacturers
Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community Nielsen announced an expansion of its Connected Partner Program …
Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution
Nielsen Media Impact Enables Advanced Audience Buying & Optimization in the 25 LPM DMAs Nielsen announced the launch of Local …
Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …
NCC Media Taps TV and Digital Pioneer Bob Ivins as Chief Data Officer
NCC Media, the national advertising sales, marketing and technology company owned by Comcast, Charter and Cox, announced it has named …
TabMo and zeotap Partnership Delivers ‘Precision Advertising’ for Mobile
Verified Deterministic Mobile Data and Easy Creative Process Enables Advertisers and Agencies to Meet Campaign Objectives TabMo, the first mobile …
Implementing Multi-Touch Attribution: 7 Best Practices
The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage …
Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI
New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing …