Marketing solutions company Engine Group announced that the company in the US has evolved its business model to be built around integrated, data-driven marketing solutions, The company’s new structure brings its North American business units – ORC International, Deep Focus and Engine Media – under one brand as Engine.

At the core of new Engine is its proprietary data platform, Engine Connect. The platform combines client data with Engine’s own proprietary data, including behavioral data from their programmatic media marketplace as well as third-party data integrations. Engine Connect launches with over 100 million user IDs, dozens of third-party integrations and hundreds of clients already active on the platform.

The data platform is integrated into Engine’s four practice areas: Insights, Content, Distribution and Technology, and provides clients an unrivalled understanding of how consumer belief influences behavior.

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“As a leading company, we are constantly re-evaluating our business approach in order to better serve our clients and establish a stronger competitive position in the marketplace,” said Rick Eiserman, CEO of Engine US. “The combination of our strengths, the marketplace shifts and the potential for our newest offerings have led to an opportunity for us to evolve how we operate as a business. Engine has been investing in capabilities with data at their core. Key acquisitions include Clearstream, bRealTime, Balihoo, among others. This is an exciting development in our evolution and will help further position us as a formidable solution for our partners now and in the future.”

ORC International, Deep Focus and Engine Media brands will evolve into the larger Engine brand. Trailer Park, Engine’s creative agency specializing in content creation and entertainment marketing, will maintain its brand name.

“There have been significant changes to what clients are looking for in order to solve their business challenges,” continued Eiserman. “The role of data is more important than ever, and marketers are in search of simple, effective ways to leverage it.  This new working model enables us to provide custom marketing solutions and deliver seamlessly on behalf of all our clients, including brands, agencies and publishers.”

This follows the May launch of EMX, Engine’s new programmatic marketplace formed from the merger of bRealTime and Clearstream. EMX offers more powerful media solutions across supply, demand and data to publishers, advertisers, ad tech providers and agencies, including increased efficiencies, heightened transparency and an overall lift in ROI.

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