Market-leading technographic data allows customers to target more precisely, sell more efficiently, and improve win rates 

InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform.

The integration will offer customers a more comprehensive data set, including information on the front- and back-end technologies companies are using. This integration will significantly expand InsideView’s technographic data offering with market-leading data and intelligence thereby providing sellers with deeper buyer signals when targeting customers.

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InsideView has also announced that they will offer customized technographic intelligence based on new, innovative data sets tailored to the needs of enterprise sales, marketing, analytics, and data science teams.

InsideView’s enhanced technographic data provides detailed information on the current technology stack of a potential customer, including the hardware and software installed at the company both in front of and behind the firewall, technology adoption patterns, and insights into the next technology a company will purchase.

“InsideView is on a mission to help marketers and sellers crush their numbers by giving them an inside advantage over their competitors,” said Marc Perramond, VP of Product at InsideView. “Comprehensive and accurate technographic data is among the most effective B2B signals when it comes to identifying the right prospects, partners, or talent pools. I am beyond thrilled to offer this game-changing data set to InsideView customers.”

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The new integration brings together InsideView’s industry-leading company and B2B contact data with the best-in-class technographic data. Following on the heels of InsideView’s integration of buyer intent data, it offers customers even deeper insight to identify ideal customers with a strong likelihood to buy.

Customers will now have access to:

• An expanded universe of 15,000+ front-end and back-end technologies
• Integrated technographic profiles for millions of companies
• Technographic profiles for up to 82 million domains
• Regularly refreshed technographic data across those millions of companies

Technographic data will be integrated across the InsideView product line. Customers will be able to filter by technographics when building market segments and lists in InsideView Apex, InsideView Target, and InsideView Insights. Accounts and leads can be enriched with technographics using InsideView Data Integrity and InsideView APIs. Complete technographic profiles will also be available within InsideView Insights.

This integration is the first of many to come, as Demandbase, InsideView, and DemandMatrix unify the Data Cloud that powers the Demandbase B2B Go-to-Market Suite.

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