InsightSquared, a provider of sales intelligence solutions for high-growth technology companies, announced that it has partnered with LinkedIn to integrate InsightSquared with LinkedIn Sales Navigator. The integration will provide data on the critical actions taken by a sales team to help them reach peak performance. Users will be able to view LinkedIn Sales Navigator information alongside sales analytics within existing InsightSquared reports.

“Customers are hungry for analytics to help them understand and unlock the potential of their sales data,” said Samuel Clemens, co-founder and chief product officer of InsightSquared. “Yet, most analytics are either not insightful or difficult to interpret. LinkedIn partnered with InsightSquared because we aim to deliver analytics that our customers can not only use, but use for material impact.”

For example, with the InsightSquared and LinkedIn Sales Navigator integration, sales managers will be able to:

• Understand the correlation between the opportunity close rate and LinkedIn Sales Navigator connections, including the number of connections into an account that a rep needs to optimize their particular sales process.

• Monitor and manage rep performance using LinkedIn’s Social Selling Index (SSI) by tracking improvements in a rep’s SSI over time, and setting InsightSquared Alerts when an SSI drops below an acceptable threshold.

• Identify the effectiveness of InMails for prospecting by revealing InMail conversion rates for each rep, and allowing managers to propagate successful best practices across the entire team.