Data & Analytics Innovator Has Attained Network Advertising Initiative Membership And TAG Certified Against Fraud Status
Media iQ, the leading global analytics and technology company, announced that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned a TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member of the Network Advertising Initiative (NAI) by adhering to the organization’s strict Codes of Conduct.
TAG is the leading global certification program to fight criminal activity and increase transparency in the digital advertising supply chain. The NAI is a non-profit organization whose purpose is improving the health of the online ecosystem by enforcing high standards for data collection and consumer privacy. The NAI Codes of Conduct are considered the gold standard for self-regulation in the ad-tech industry.
“Together, these two designations underscore how dedicated we are to protecting both brands and consumers online. Being an NAI member communicates to the industry and our clients that we take all steps necessary to let users know how we use data for online behavioral advertising. And TAG certification confirms that we maintain best practices for brand safety and take advantage of a full array of protective technologies,” says Paul Silver, Chief Operating Officer, Media iQ.
The TAG Certified Against Fraud seal also reinforces GUARD, Media iQ’s existing three-part brand safety system, and demonstrates that Media iQ meets following requirements:
- MRC-Accredited IVT monitoring on 100% of impressions bought
- Fraud domain blacklist on 100% of impressions bought
- Fraud IP blacklist on 100% of impressions bought
“Especially in light of recent headlines about advertisers paying for fake traffic on major publisher sites, our clients want absolute assurance that their brands and budgets are protected. This certification is just one more way we demonstrate our absolute commitment to ad integrity,” says John Goulding, Global Product Director, Media iQ.
Some studies estimate that as much as 20% of all ad spend is wasted on fraudulent ad traffic industry-wide. MIQ’s GUARD helps advertisers avoid fraud online by ensuring brand-safety, minimizing fraud and maximizing performance across all Media iQ campaigns.
“By aligning with NAI and TAG standards, Media iQ is contributing to a healthy online and mobile infrastructure, consumer privacy, and overall trust in the digital ecosystem. We want all stakeholders to be assured of our unwavering stance on brand protection; transparency as well as data access, quality and security,” concludes Paul Silver, Chief Operating Officer, Media iQ.