Industry Veteran Formerly at Sap Labs Brings Established Track Record and Expertise to Spearhead Global Marketing and Strategic Partnership Efforts

Interana, maker of the world’s most advanced solution for product analytics in a GDPR era, announced Scott Leatherman as its chief marketing officer reporting to CEO Greg Smirin. Scott will oversee customer and partner growth as the company expands to meet the growing demand for actionable insights with speed, scalability and ease of use.

Scott joins Interana as it is actively hiring in support, sales, engineering and marketing roles to meet a goal of 20% employee growth. Additional key hires and promotions include Amy Zhang, VP of finance and operations, Zivago Lee, director of dev ops and support engineering, Anca Mosoiu, director of professional services, Tamara Reyda, director of front-end engineering, and new hires Jane Funk, VP of people operations, and Mathew McCulloch, senior director sales operations. 

“Scott’s world-class skills and experience are already scaling the Interana go-to-market strategy and championing our customers,” said Greg Smirin, CEO of Interana. “Scott’s superpower to quickly understand market needs while spinning up dynamic programs and partnerships will not only shape Interana, but the growing behavioral analytics market at large.”

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Known for his full-stack marketing approach, inspirational leadership and a strong commitment to corporate social responsibility, Scott brings more than 20 years of technology marketing and executive operations experience to Interana. Previously, he served in a number of senior leadership roles at SAP, most recently as global vice president of marketing for SAP Labs, the company’s innovation engine.

“The customer journey is changing faster than ever before and the diversity of customer personas and commerce paths requires granular insights about customer behavior in seconds – not days or weeks,” said Leatherman. “With Interana, you can start with just an idea – no matter how vague – and continually distill it down with a series of questions, all in real time, disrupting everything we’ve known about business analytics for the last two decades.”

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During his career at SAP, Scott led the go-to-market strategy for SAP HANA, a market disrupting in-memory database, built the first SAP HANA Marketplace and launched the “Powered by HANA” program. As COO of SAP Labs North America, he oversaw more than 4,000 Silicon Valley employees with a focus on innovation and strategic partnerships, and was instrumental in raising SAP’s employer of choice standings to sixth in the Bay Area in Fortune’s 2018 Best Places to Work. Scott was recently recognized by the Silicon Valley Business Journal with the “Community Impact Individual Champion Award” at its annual corporate philanthropy event. His community work has also been recognized this year by The Family Giving Tree and Second Harvest Food Bank.

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