Leapfrog industry in scalability and performance through real-time event processing pipelines and an integration with the Snowflake Data Cloud

Jivox, the personalized digital marketing technology leader, today announced the availability of a significant update to its market-leading Personalized Digital Marketing platform, Jivox IQ, designed to meet brands’ great demand for optimizing consumer engagement across their paid and owned media channels–made possible through the Snowflake Data Cloud.

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This upgrade (code named “Blaze”) — in development for over a year — has involved a complete redesign of the core event processing infrastructure. This infrastructure collects consented real-time consumer engagement events from advertisements delivered by Jivox as well as data collection endpoints on a brand’s website or app. Jivox today processes over 2 billion events per day. All of these events contain detailed insights into consumer behavior that is extremely valuable to brands for:

• Optimizing consumer journeys;
• Attributing sales to different strategies, creative and content;
• Utilizing data to create new audience segments showing higher propensity to engage with the brand.

By pairing this new scalable event processing technology with Snowflake, Jivox IQ gains scalability and performance for analytics that is unparalleled in the industry.

“As third-party cookies go away from the digital marketing ecosystem, and with increasingly more media platforms turning into walled gardens, brands that want to control their own destiny must invest in strong campaign data management infrastructure in order to enable audience creation, attribution and measurement of their own,” said Diaz Nesamoney founder and CEO of Jivox. “Brands have, for too long, outsourced their data and attribution needs to various platforms (e.g., media platforms). Today, they cannot afford to do so anymore. As the media world becomes increasingly fragmented, consumer journeys are no longer trackable across those platforms.”

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Highlights of key new capabilities include:

Jivox IQ Blaze High Performance Analytics (HPA):

• Unlimited scale of report execution due to multi-node clustered database and data warehouse architecture that enables true cloud based auto-scaling for even the most demanding queries and analytics needs
• 5X higher query performance compared to Jivox IQ’s first generation single node data warehouse
• The ability to create powerful ad-hoc reports that deliver results quickly without having to wait for batch reporting processes to complete

All of this power is available to brands without the need to copy and upload log data to their own data warehouse or be limited to only reports available in the platform.

Jivox IQ Blaze Data Clean Room (DCR): enables brands to create sophisticated segmentation, attribution and conversion tracking analytics using data from Jivox IQ executed campaigns. Jivox IQ’s DCR allows access to this data in real-time, enabling brands to combine the data with other data from data platforms, attribution platforms and many other sources without extensive copying and matching that was previously required.

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