Rival IQ further strengthens NetBase Quid’s position across important social media analytics segments
NetBase Quid, a global leader in AI-powered consumer and market intelligence, announced it has acquired Rival IQ, an innovative social media analytics provider. The combination will enable NetBase Quid to expand and deepen its suite of owned and earned social media analytics and competitive benchmarking.
Rival IQ will now be known as Rival IQ, a NetBase Quid company, delivers comprehensive analytics, automated insight generation, and intelligent competitive benchmarking across every major social channel through an easy-to-use and intuitive interface. Rival IQ will expand the NetBase Quid suite to include consumer feedback capabilities with competitive benchmarking across all owned and earned channels. Rival IQ customers will continue to receive uninterrupted support and services.
Marketing Technology News: Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis
“We are excited to have this stellar team and strong product and service offering as part of our growing family,” said NetBase Quid Chairman and CEO, Peter Caswell. “Social listening is our cornerstone, and as we expand our leadership into the consumer marketing intelligence space, this investment helps us continue to deliver market-leading offerings to additional market segments. ”
“NetBase Quid’s market-leading social listening and consumer intelligence solutions are a perfect match for our social analytics and benchmarking capabilities,” said John Clark, CEO of Rival IQ. “We’re thrilled to share that Rival IQ has joined forces with NetBase Quid, as this is a huge step forward for our company and customers. Together, our valued customers and employees will unlock a holistic view of brand perception on social media and beyond.”
Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital
“NetBase Quid and Rival IQ are crucial parts of how the Ayzenberg Group’s Marketing Science team derives deep consumer and market insights,” said Jocelyn Harjes, VP of Insight and Analytics at Ayzenberg. “We are very excited for the announcement and looking forward to the additional benefits that the combination will deliver in product innovation and value.”
NetBase Quid recently appointed former Starbucks and Tableau executive Seujan Bertram as the Chief Operating Officer to drive growth and assist in this acquisition. Earlier this year, NetBase Quid was selected to join the Twitter Official Partner Program, was the first vendor to receive Reddit Data Program certification and was named a Leader in the 2021 Forrester New Wave: AI-Enabled Consumer Intelligence Platforms.