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Market Intelligence

Exasol Named “Overall Data Analytics Company of the Year” in 2021 Data Breakthrough Awards Program

Exasol’s High-Performance Analytics Database Recognized by Leading Industry Awards Program for Second Consecutive Year Exasol, the high-performance analytics database, today announced that it has been selected as the winner of “Overall Data Analytics Company of the Year” in the 2021 Data Breakthrough Awards. The program is conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market. This is…

Varada Wins ‘DataOps Platform of the Year’ in 2021 Data Breakthrough Awards

Varada, a data lake query acceleration innovator, today announced that it has been selected as the winner of the “DataOps Platform of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market today. Varada gives clients the tools to operationalize all available data, delivering blazingly fast responses to any query. Using machine learning,…

Clearbit Appoints Patrick Grady and Jason Maynard to Board of Directors

Clearbit, a leading source for B2B market intelligence, today announced the appointment of Patrick Grady and Jason Maynard to the company's board of directors. Grady, a B2B cloud pioneer, who will serve as executive chairman of the board, brings three decades of experience building and backing high growth tech companies. Maynard, a 26-year software industry veteran, former leading Wall Street SaaS analyst, and current Oracle NetSuite executive brings extensive go-to-market, operational, and financial experience.…

IPification Appoints Peter Luk as Chief Information Officer

IPification, the next-generation mobile identity solutions provider appoints Peter Luk, a seasoned IT professional with over 25 years of experience as the Chief Information Officer. As the CIO of IPification, Mr. Luk will focus on providing market intelligence to the company, creating business value through technology, working on fundraising and building relationships with potential investors, and guiding the company for a future IPO.mobile identity solutions “Only through curiosity can we discover opportunities which is…

NetBase Quid Announces The Appointment Of CFO And Three Members To The Board Of Directors

NetBase Quid Announcements will continue to fuel its rapid growth and leadership position in the Consumer Market Intelligence Market NetBase Quid, a global leader in consumer and market intelligence, today announced that Joe Russell has been appointed the new Chief Financial Officer and will lead all aspects of finance and operations. In conjunction with the appointment, NetBase Quid announced three new board members. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users…

Leadspace and ZoomInfo Partner to Power Efficient Go-To-Market Motions

Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s…

HG Insights Strengthens Leadership Team with New CRO Appointment

HG Insights, the global leader in market intelligence for technology vendors, announced the appointment of SaaS veteran leader Mark Richards as Chief Revenue Officer. Richards has led winning sales and operations teams for over 25 years, growing large, high-growth SaaS sales organizations. “I’m excited to welcome Mark to the HG family as we enter this critical phase for the business following the launch of our ground-breaking Market Intelligence solution,” said Elizabeth Cholawsky, CEO of HG Insights. “Mark is a…

Adthena Announces Acquisition of Kantar’s Paid Search Intelligence Business

Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies. Terms of the transaction were not disclosed. “As search continues to become the barometer by which all advertising efforts are measured, the importance of having…

HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Moore Establishes AudienceFirst Media

Moore, a leading provider of performance-driven marketing solutions, announces the formation of AudienceFirst Media. The company will combine 30 years of National Fundraising Lists’ brokerage experience with the most advanced data-driven consumer targeting capabilities to identify and maximize new audiences for growth. John Ernst, senior vice president of strategy and insight at Moore, has been promoted to president of AudienceFirst Media. Ernst will be joined by Diane Hardy, who will bring her 16 years of experience at…

Digimind Opens Amsterdam Office to Support Northern Europe Growth

Digimind announces the opening of its new office in Amsterdam, Netherlands to support growth in the Northern Europe region. Stephen Dale, previously VP Sales for Digimind APAC, is appointed VP Sales for Northern Europe. Digimind announces the opening of its new office in Amsterdam, Netherlands. This new office will be the base to accelerate the growth of Digimind in the Northern Europe region, including the United Kingdom, the Netherlands, and Nordic countries (Denmark, Finland, Norway, Sweden). Marketing Technology…

Sitecore Wins “Best Overall Content Marketing Solution” Award in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that Sitecore, the global leader in digital experience management software, has been selected as the winner of the “Best Overall Content Marketing Solution” award in the third annual MarTech Breakthrough Awards…

BlueConic Wins Back-to-Back “Best Customer Data Platform” Awards

CDP honored with MarTech BreakThrough Award win for second straight year BlueConic, the world’s leading pure-play customer data platform (CDP), announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. It’s the second consecutive year the company has…

Chorus.ai Builds Largest Patent Portfolio in Conversation Intelligence Industry

Exclusive technology unlocks the deepest insights across performance, revenue, and market intelligence Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth sales teams, announced it has 13 granted patents, including the most recent addition which models voice calls to improve an outcome of a call between a representative and a customer, making it the most robust portfolio in the Conversation Intelligence market. Collectively, each patent solves a gap in the sales industry to fully understand sales rep…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Commerce Signals Launches Merchant Tracker—First Market Intelligence Solution to Monitor County-Level Consumer Spending By Merchant

Commerce Signals, a Verisk Financial business and leading source of U.S. consumer spending insights,  announced the availability of the Commerce Signals Merchant Tracker, a ground-breaking solution for businesses to better understand where consumers are spending and how their own sales compare to other merchants. Never before have businesses been able to benchmark sales and market share vs. other named merchants at a county level. Spending trends are also broken-out between online and in-store sales. The Commerce Signals…

Similarweb Adds New Chief Marketing and Technology Officers

Company aims to increase global headcount by an additional 20% before the end of the year SimilarWeb, the world’s leading market intelligence company, announced that Kevin Spurway and Ron Asher have joined the executive leadership team as Chief Marketing Officer and Chief Technology Officer, respectively, and will report to CEO Or Offer. Kevin will be responsible for global marketing efforts for SimilarWeb, and will be based in Washington, DC. Ron will lead the company’s engineering organization, responsible for…

Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales…

Ogilvy And Publicis Vets Unveil BlueOcean, An AI Platform

BlueOcean makes it easy for executives and marketers to make dynamic decisions with on-demand auditing and market intelligence  BlueOcean launches out of stealth after two years in development to provide AI-driven brand audits for just $17,000 in seven days. The company, which has worked with hundreds of brands including Microsoft, Panda Express and Pabst Blue Ribbon is harnessing algorithms to speed up the time it takes to get brand insight and strategy recommendations that drive business outcomes at a fraction of the…