Market Intelligence

Inaugural program celebrates successful digital initiatives International Data Corporation (IDC) the premier global provider of market intelligence and advisory services, today unveiled the winners in the inaugural IDC Future of Digital Innovation Awards, designed to highlight successful digital innovation projects and initiatives. Categories span five unique applications of digital innovation. Specifically, IDC sought to recognize implemented initiatives (pilots or projects) to highlight best practices for those…

AlphaSense, the search engine for market intelligence, announced that equity research from Citigroup, ranked among the top research firms in the world, is now available to corporate professionals, in the aftermarket only, exclusively through the AlphaSense platform. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The partnership represents the most recent addition to Wall Street Insights, a collection that AlphaSense launched last May to provide corporations…

Kenshoo, a global leader in market intelligence, media activation and measurement technology, announces it is rebranding as Skai on the heels of massive investments into e-commerce, retail and data intelligence and the acquisition of Signals Analytics, a pioneer in AI-powered analytics for market intelligence. Sooner than anticipated, E-commerce and Direct-to-Consumer (D2C) business models have become the primary storefront for brand and consumer interaction, with estimates of five years of progress having occurred in…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, announced Gayle Meyers as managing consultant and Brittany Meeks as engagement director. “Exceptional people are the key to the results we deliver for clients,” said Bruce Biegel, senior managing partner of Winterberry Group. “Both Gayle and Brittany are tremendous additions to our team bringing vast experience and industry-focused expertise at the heart of our focus – unlocking growth for…

NetBase Quid, a global leader in consumer and market intelligence, announced that it has received Reddit Data Program Certification. NetBase Quid is the first vendor in the market to receive this certification which is geared toward improving the data ecosystem's usage of Reddit data to guide better insights and recommendations to marketers. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Understanding how to market on Reddit is key to connecting some of the most active…

Contify, the AI-enabled market and competitive intelligence platform, unveiled its new corporate brand identity and redesigned logo with a new tagline ‘Make Informed Decisions’. Changes were made to their earlier logo and branding to signify Contify’s growth, core value proposition, as well as incessant dedication to their customers. Contify just completed its 12 years as an organization, and thus, the decision to rejuvenate its brand was well-timed. One of the pioneers in the frontier of market intelligence, Contify…

Exasol’s High-Performance Analytics Database Recognized by Leading Industry Awards Program for Second Consecutive Year Exasol, the high-performance analytics database, today announced that it has been selected as the winner of “Overall Data Analytics Company of the Year” in the 2021 Data Breakthrough Awards. The program is conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market. This is…

Varada, a data lake query acceleration innovator, today announced that it has been selected as the winner of the “DataOps Platform of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market today. Varada gives clients the tools to operationalize all available data, delivering blazingly fast responses to any query. Using machine learning,…

Clearbit, a leading source for B2B market intelligence, today announced the appointment of Patrick Grady and Jason Maynard to the company's board of directors. Grady, a B2B cloud pioneer, who will serve as executive chairman of the board, brings three decades of experience building and backing high growth tech companies. Maynard, a 26-year software industry veteran, former leading Wall Street SaaS analyst, and current Oracle NetSuite executive brings extensive go-to-market, operational, and financial experience.…

IPification, the next-generation mobile identity solutions provider appoints Peter Luk, a seasoned IT professional with over 25 years of experience as the Chief Information Officer. As the CIO of IPification, Mr. Luk will focus on providing market intelligence to the company, creating business value through technology, working on fundraising and building relationships with potential investors, and guiding the company for a future IPO.mobile identity solutions “Only through curiosity can we discover opportunities which is…

NetBase Quid Announcements will continue to fuel its rapid growth and leadership position in the Consumer Market Intelligence Market NetBase Quid, a global leader in consumer and market intelligence, today announced that Joe Russell has been appointed the new Chief Financial Officer and will lead all aspects of finance and operations. In conjunction with the appointment, NetBase Quid announced three new board members. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users…

Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s…

HG Insights, the global leader in market intelligence for technology vendors, announced the appointment of SaaS veteran leader Mark Richards as Chief Revenue Officer. Richards has led winning sales and operations teams for over 25 years, growing large, high-growth SaaS sales organizations. “I’m excited to welcome Mark to the HG family as we enter this critical phase for the business following the launch of our ground-breaking Market Intelligence solution,” said Elizabeth Cholawsky, CEO of HG Insights. “Mark is a…

Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies. Terms of the transaction were not disclosed. “As search continues to become the barometer by which all advertising efforts are measured, the importance of having…

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Moore, a leading provider of performance-driven marketing solutions, announces the formation of AudienceFirst Media. The company will combine 30 years of National Fundraising Lists’ brokerage experience with the most advanced data-driven consumer targeting capabilities to identify and maximize new audiences for growth. John Ernst, senior vice president of strategy and insight at Moore, has been promoted to president of AudienceFirst Media. Ernst will be joined by Diane Hardy, who will bring her 16 years of experience at…

Digimind announces the opening of its new office in Amsterdam, Netherlands to support growth in the Northern Europe region. Stephen Dale, previously VP Sales for Digimind APAC, is appointed VP Sales for Northern Europe. Digimind announces the opening of its new office in Amsterdam, Netherlands. This new office will be the base to accelerate the growth of Digimind in the Northern Europe region, including the United Kingdom, the Netherlands, and Nordic countries (Denmark, Finland, Norway, Sweden). Marketing Technology…

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that Sitecore, the global leader in digital experience management software, has been selected as the winner of the “Best Overall Content Marketing Solution” award in the third annual MarTech Breakthrough Awards…

CDP honored with MarTech BreakThrough Award win for second straight year BlueConic, the world’s leading pure-play customer data platform (CDP), announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. It’s the second consecutive year the company has…