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Market Intelligence

IDC Partners With TrustRadius To Deliver Essential New Webinar Series: Crisis Through Recovery

New market data and real-life insights unveiled to help CIOs and IT executives successfully lead their organization through the next phase of the pandemic and beyond International Data Corporation (IDC), the premier global provider of market intelligence and advisory services, announced a strategic partnership with TrustRadius, the most trusted customer voice and insights platform, to deliver a new webinar series, Crisis through Recovery. Through this series and new partnership, attendees will benefit from the combined…

PingPong Payments Launches First-Ever UAE Currency Exchange Service for US & Global Merchants

International E-Commerce Services Provider Enables Amazon Sellers, SMBs & Larger Enterprise Traders Tap Fast-Growth Middle East & North Africa (MENA) Market Global payments and e-commerce services provider PingPong Payments, has announced the first-ever payments processing and currency exchange service for the UAE currency, the Arab Emirates dollar (AED), breaking open access to the fast-growing MENA market for U.S. and international products and services sellers. AED is the latest currency to be added to PingPong…

A Rethink of Market Intelligence: Introducing 6Pages

6Pages, just launched out of beta, is a specialized market-intelligence service focused on far-reaching market shifts in business & technology 6Pages announces today the general release of its market-intelligence service out of beta. The subscription service offers briefs on far-reaching market shifts in business and technology. 6Pages systematically scans thousands of market events using a combination of technology and human curation, surfacing and connecting signals of change, and running consulting-style sprints to…

New IDC COVID-19 Tech Index Points Towards Declines in IT Spending, But Also Pockets of Opportunity for IT Vendors

A new index of leading indicators for IT spending launched by International Data Corporation (IDC) supports recent forecasts that point toward declines in overall tech spending in 2020, but also highlights opportunities where businesses may be looking to increase short-term investments as part of their response to the COVID-19 crisis. Enterprise respondents to a global survey identified expected cuts in spending on traditional technologies including PCs, mobile devices, server/storage infrastructure, and IT services, but…

Druva Named Data Management Company Of The Year in Data Breakthrough Awards Program

Prestigious Awards Program Recognizes Outstanding Data Technology Products and Companies Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market, announced that Druva, Inc., the leader in Cloud Data Protection and Management, has been selected as the winner of the “Data Management Company of the Year” award in the 2020 Data Breakthrough Awards program. According to a December 2019 IDC survey, only 37 percent of…

Signal AI Introduces the Next Generation of Artificial Intelligence With the Launch of AIQ

AIQ, the brain behind Signal AI’s media monitoring and market intelligence platform, will upgrade the organisation’s proprietary artificial intelligence Signal AI, one of the leading companies transforming how business leaders make sense of the world’s information, has announced the launch of AIQ, the next generation of AI technology powering their media monitoring and market intelligence platform. AIQ enhances the proprietary artificial intelligence underpinning Signal AI’s platform and heralds a step-change in the use…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

NetBase and Quid to Merge

NetBase Quid will give businesses an unprecedented solution to understanding consumer and market data NetBase, the industry leader in social media analytics, announced it will merge with Quid, a leader in AI driven text analytics. The combined company is the next generation consumer and market intelligence platform. The platform will deliver contextual insights that reveal business trends from across all forms of structured and unstructured data. The two companies will join forces under their new collective name, NetBase…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ParTech, Inc (PAR), IDC, S&P Global Market Intelligence (S&P), Aurora Mobile Limited and Mastercard. Agilence Integrates with PAR Technology’s Cloud-Based Brink POS® Software ParTech, Inc (PAR), a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries and wholly-owned subsidiary of PAR Technology…

ADARA Releases Results of Travel Marketing Personalization Study With Skift

ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak Personalization". The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, but that many plan to do so in the next year.…

Signal AI Raises $25 Million Series C as They Transform Decision Making in the Enterprise With Augmented Intelligence

Redline Capital Leads Investment to Support Growth of Innovative, AI-Powered Media Monitoring and Market Intelligence Offering Signal AI, one of the leading companies transforming how executives make sense of the information explosion, has announced the successful completion of its Series C funding round of $25 million, bringing its total funding to date to $43 Million. This latest funding round is led by Redline Capital with participation from existing investors including MMC Ventures, GMG Ventures and Hearst Ventures.…

Chinese Consumers Live on ‘Super Apps’ Thanks To In-App Payment System

WeChat Remains China's King of Social Media with Its 94% Adoption Rate Towering over Second-Place Tencent Qq, Which Got 70% China's 'super apps' enable a variety of capabilities from third-party service providers within a single app including ride-hailing, ordering food delivery, messaging and mobile payments. Many of these services started primarily as mobile payments platforms which is why WeChat Pay and Alipay are currently the two largest apps in China, boasting a 90% and 94% usage rate by adult internet users,…

Building an Ideal Go to Market Strategy: Infiniti Research Reveals the Key Factors to Consider

A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on factors to consider for an ideal go to market strategy framework. In this article, experts at Infiniti Research explain what a go to market strategy is and highlights the key factors to consider while building a go to market strategy. Go to market strategy is often confused with a business plan. Although the two are closely related, they are different from one another. A business plan is a broader concept…

E- Commerce Growth: How to Boost Your E-Commerce Sales Without Reducing Prices

A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on how to boost your e-commerce business without reducing prices. In this article, experts at Infiniti research have discussed their take on how e-commerce companies can gain better conversions and achieve larger profit margins without necessarily reducing the prices of their products. Lengthy and complicated checkout procedures are reasons due to which customers tend to abandon their online…

ZoomInfo and DiscoverOrg Named Leaders in G2 Crowd’s Spring Sales & Marketing Intelligence Reports

B2B Intelligence Leaders Jointly Earn Top Positions from Satisfied Customers DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Spring 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms earned 17 top-3 category placements across those 3 Grid Reports. DiscoverOrg acquired ZoomInfo in February 2019, and together, offer the highest quality,…

Signal A.I. Grows Global Footprint with Strategic North American and Asia-Pacific Expansion

Signal A.I. Supports Professionals in Communications, Legal & Compliance Fields Through Smart, Super-Fast A.I. for Real-Time Market Intelligence Signal A.I., the artificial intelligence-powered media monitoring, reputation management, and market intelligence provider, announced a major expansion into North America. Following tremendous success in the UK and US, Signal A.I. is putting additional investment into the North American market to expand market coverage and support for regional firms. In addition, the firm is…

Experian Ascend Technology Platform Helps Businesses Deliver Faster, More Informed Decisions

Financial Leader Onemain Financial Reduced Development Time by Seventy-Five Percent and Calls Experian Ascend a "Game Changer" Today's successful businesses rely on the latest market intelligence and the most up-to-date consumer insights. Since launching less than eighteen months ago, the Experian Ascend Technology Platform has been helping businesses, including 15 of the world's top financial institutions, stay ahead of rapidly changing consumer behaviors by leveraging the power of data, artificial intelligence and…

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…