Browsing Tag

social media analytics

Talkwalker Announces Joseph Fuster as New Chief Sales Officer

Talkwalker, the leading social listening and analytics company, announced the appointment of Joseph Fuster as its new chief sales officer. In this role, he will oversee the global expansion of Conversational Intelligence enterprise initiatives of Talkwalker in the US, Europe, and Asia. Marketing Technology News: Zendesk Suite Radically Transforms Enterprise Tech Space with New Messaging Solution Fuster has a proven track record in developing new markets, partnerships, and transformational solutions in the global SaaS…

Earned, Owned and Social Media Analytics Leaders Partner To Help Companies Understand The Business Impact of Content

Onclusive, the data science company for communications, and Shareablee, the social media analytics and competitive benchmarking company, announced their strategic partnership to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms. Marketing Technology News: AdAmp Launches To Help Small…

G2 Winter 2021 Report Adds New Audience Intelligence Category

G2, the world’s largest tech marketplace for reviews and technology management, has officially added an Audience Intelligence category to the Winter 2021 report. In this, Audiense has been recognised as a cutting-edge tool for consumer insights and segmentation in the Tech space. The new category includes audience intelligence platforms that go a step further, using artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests,…

Talkwalker’s Paid Social Allows Marketers to Break Silos Across Paid, Owned and Earned Channels for Holistic Campaign Monitoring

Talkwalker, the leading social listening and analytics company, unveils the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their owned, earned and paid channels as well as full control of their campaign performance and ROI. Marketing Technology News: Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra There has never been so much competition amongst brands for online…

Khoros Launches 2020 Autumn Innovation Release, Delivering AI-Powered Human Connection Across the Digital Customer Experience

Khoros, a global leader in digital-first customer engagement software, announced its 2020 Autumn Innovation Release to bring the power of human connection to every customer’s digital journey. Product features launching in this release include new channels, experiences, and connectivity in the Khoros platform to manage teams and communities more effectively, including: Events and Slack integration in Khoros Communities; email support and expanded AI capabilities in Khoros Care; and unified organic and paid social media…

Sprout Social Enhances Business Collaboration With CRM and Help Desk Integrations

Social leaders are on the front lines of communicating with customers and audiences, but often face challenges when trying to share insights with other customer-facing teams. As social becomes a more critical part of the customer relationship across a growing number of business functions, and as social media management cements itself as a foundational system of record in the technology stack, visibility and collaboration across platforms is critical. Sprout Social, a leading provider of social media analytics, engagement,…

Digimind Opens Amsterdam Office to Support Northern Europe Growth

Digimind announces the opening of its new office in Amsterdam, Netherlands to support growth in the Northern Europe region. Stephen Dale, previously VP Sales for Digimind APAC, is appointed VP Sales for Northern Europe. Digimind announces the opening of its new office in Amsterdam, Netherlands. This new office will be the base to accelerate the growth of Digimind in the Northern Europe region, including the United Kingdom, the Netherlands, and Nordic countries (Denmark, Finland, Norway, Sweden). Marketing Technology…

Nuvi Named Best Social Media Analytics Platform by MarTech

Innovation in AI and Natural Language Processing engine drives platform growth and ROI across the customer journey Nuvi, the leading enterprise Social Customer Experience (CX) platform, has been recognized as the Best Social Media Analytics Platform, according to the 2020 MarTech Breakthrough Awards program. 2020 marks the third occurrence of the annual MarTech Breakthrough Awards. With 2,750 nominations this year coming in from all over the world, the competition was extremely fierce. According to MarTech's…

New Data Illustrates Shifting Social Media Behaviors and Expectations Among Consumers

Sprout Social survey finds consumers are increasingly looking for connection and will reward brands who share their values on social Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this…

360Quadrants Releases Quadrant of Best Social Media Analytics Software Vendors

Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support…

CIB Report: Facebook Confirms It Removed Close to 800 Pages in May Across Major Platforms

The world’s largest social media community and leading advertising platform Facebook has released the findings of its May Coordinated Inauthentic Behavior. According to the May CIB report, Facebook has removed multiple pages, accounts and groups linked to the users in the middle-east countries of Tunisia and Iraq. These pages were found to be flouting Facebook’s networking norms. These groups specifically targeted people in other countries by misleading them with fake accounts, circulating misinformation and involving in…

Khoros Earns 2020 Top Rated Awards from TrustRadius

Digital social marketing, care, & online community solutions recognized as Top Rated software in five categories Khoros, the global leader in digital customer engagement software, is honored to be recognized by TrustRadius with 2020 Top Rated Awards across its full product portfolio. With a total of 200+ verified reviews, Khoros received top rated awards in the following categories: Khoros Marketing: Social Media Marketing, Social Media Management, Social Media Analytics Khoros Care: Social Media Customer…

NetBase and Quid to Merge

NetBase Quid will give businesses an unprecedented solution to understanding consumer and market data NetBase, the industry leader in social media analytics, announced it will merge with Quid, a leader in AI driven text analytics. The combined company is the next generation consumer and market intelligence platform. The platform will deliver contextual insights that reveal business trends from across all forms of structured and unstructured data. The two companies will join forces under their new collective name, NetBase…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

ListenFirst Launches Next Generation Social Listening and Sentiment Analysis

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced the launch of a first to market social listening and sentiment analysis solution. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics…

Why Your Business Needs to Pay Attention to Its Social Media Analytics, from Day One

Social media analytics are more important than most businesses realize. Whether you’re a recently launched startup, or an established company with over 1,000 employees, overlooking this important analytics can mean missing out on crucial insights into the success of your campaigns, and what your target audience is really interested in seeing. Data that comes from analyzing your content’s performance and reach is integral to knowing how to maintain customer engagement, and how to strategize to expand it further. Here are…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

Searches for GDPR Increase 700% in Run up to the Implementation Date

Social Media Sentiment Surrounding GDPR Was Optimistic, with 83.8% of #GDPR Tweets Being Positive in Tone, Finds SEMrush The EU’s General Data Protection Regulation (GDPR) would be officially live from tomorrow, 25 May. As GDPR comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush. GDPR is a new European Union legislation…

Socialbakers Named a Leader in Social Media Marketing Suites, Analytics, Management and Monitoring

G2 Crowd Recognized Socialbakers as an Industry Leader by Customers in g2 Crowd’s Spring Reports for Marketing Suites, Analytics, Management and Monitoring Socialbakers, the leading AI-powered social media marketing platform, has been named as a leader in four categories of Social Media Marketing Suites, Social Media Analytics, Social Media Management and Social Media Monitoring on G2 Crowd, the world's leading business solution review platform. Read More: Madison Logic Partners with Marketo to Help B2B Marketers…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…