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CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

Key Analytic Insights to Inform Business Decisions

Today’s digital ecosystem provides a rich trove of data. For marketers, simply tracking Traditional Marketing analytic is not enough to stay ahead of the competition. Digital data can be harnessed to produce advanced insights that can be leveraged to improve Marketing effectiveness. There are three types of Digital Intelligence that you should be using to your advantage: 1. Customer Sentiment Today, customers are quick to post reviews which, in turn, influence future purchase decisions. Customer reviews and feedback are…

TechBytes with Ben Houston, Founder and CTO at Threekit

Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started getting serious in early March, there was massive fear in the overall retail market, and everything seemed to freeze for about two weeks. Because shopping behavior changed so quickly, it was important for retail technology companies like ourselves to adjust to this shift. As a startup, we were able to adapt quickly. We moved up our new product…

MarTech Interview with Claudio Erba, Founder and CEO at Docebo

"Play around with brain connections, constantly try to tweak what you have to find new ways to train and conceptualize learning." Claudio, you are a pioneer in the Learning Management Systems realm. How did you start with LMS? In 2005, while I was teaching at a university in Florence, I realized an emerging need for a shared space to store my lesson presentations. At the time, tools like Dropbox weren’t available to help students easily access learning content outside of the classroom. As I watched the demand for…

DarwinAI Announces Strategic Collaboration with Lockheed Martin

DarwinAI, the explainable AI company located in Waterloo, Canada, announced a strategic collaboration with global aerospace leader Lockheed Martin that seeks to improve Lockheed Martin’s customers’ understanding of AI solutions. Explainable AI (XAI) or “explainability” attempts to illuminate how neural networks – complex constructions that mimic the human brain – reach their decisions.  The lack of understanding around AI’s decision-making process has hampered the widespread adoption of AI. Marketing Technology News: R2i…

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

New capabilities validate product quality and drive customer engagement across the development lifecycle Optimizely, the world's leader in progressive delivery and experimentation, announced that its free feature flagging plan for development teams, Rollouts, now also includes A/B testing and feature configuration. This more comprehensive solution continues to be available as the free tier in Optimizely's enterprise Full Stack platform. With the new, enhanced Rollouts plan, teams have a single set of development tools at…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

MindTickle Announces AI-enhancements to Virtual Role Play for Remote Skills Development

Sales enablement and readiness including new Model Pitch provides self-guided practice to develop the skills of remote customer-facing representatives MindTickle, the leader in Sales Readiness technology, announced new AI-enhancements to their Missions virtual role-play to help customer-facing reps develop and practice effective hard and soft skills necessary to be effective no matter where they are. Today's environment requires customer-facing employees to be ready to deliver the right message consistently across online…

Directly Adds $11 Million to Complete $31 Million New Round

Additionally announces expanded platform capabilities and new partner ecosystem  Directly, a leader in customer experience automation, today announced an additional $11 million in new funding, expanding the $20 million strategic investment announced in January, and bringing the total funding round to $31 million. New investors Triangle Peak Partners and Toba Capital join previously announced investors Samsung NEXT, Industry Ventures, Microsoft's M12 Ventures, True Ventures, Costanoa Ventures and Northgate in the round.…

CampTek Software Launches InvoiceBot to Automate Invoice Processing

CampTek Software the leader in Robotic Process Automation(RPA) announced today that it has successfully completed the rollout of its AI and ML cloud- based InvoiceBot Solution. Until now, most invoice processing approaches have been piecemeal and are not always comprehensive.  Because there is no standard way of setting up invoices, they can be complex and varied depending on the source.  Therefore, an Intelligent Document Platform is needed. InvoiceBot extracts meaningful data from an invoice, with 100% accuracy regardless…

BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue

Company aims to drive additional 10% of online revenue with new channel through focus on one-to-one messaging BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers looking to boost e-commerce revenue to offset losses due to COVID-19. Working with companies like Samsonite and Sonos, BounceX’s proprietary technology has helped top e-commerce companies and publishers unlock on…

Speakeasy AI Announces Deeper Integration as Part of Genesys Partnership

Speakeasy AI empowers conversational AI within Genesys IVR and with live agent desktop solutions Speakeasy AI announced a deeper investment in Genesys as a partner solution, given recent successes with their integration. Speakeasy AI’s integration with Genesys IVR solutions is demonstrating capabilities for conversational AI for Genesys customers that are unmatched in the IVR industry. Robust real time reporting, faster updates, and expansion of self-service use cases while reducing customer abandons are key benefits. And…

Quadrant Launches The Asia Pacific Data Alliance

Quadrant announced the Asia Pacific Data Alliance (APDA), a program that helps leading corporations, governments and researchers who are working to build solutions for the Asia Pacific region that help organizations understand the effects, mitigate the risks and optimize their solutions during a pandemic like COVID-19. In response to the current pandemic, Quadrant will be making its’ Asia Pacific mobile location datasets available at no cost. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

Xcite Advertising Announces Rebranding, Changes Name to Xcite Automotive

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

BlackBerry Spark Suites Launch to Provide Companies Intelligent Security, Everywhere

BlackBerry Limited announced availability of BlackBerry Spark Suites, offering enterprises a range of tailored cybersecurity and endpoint management options to help protect data, minimize risk, and reduce cost and complexity. BlackBerry Spark Suites combine the best endpoint security and management capabilities. The suites are powered by artificial intelligence (AI), machine learning (ML) and automation for improved cyber threat prevention and remediation from BlackBerry Cylance, plus seamless endpoint management,…

Banca Transilvania Chooses Vonage to Power its Digital Transformation

Vonage, a global business cloud communications leader, announced today that Banca Transilvania has chosen Vonage to power its digital transformation of traditional banking. The first bank in Romania is leveraging the Vonage API Platform to offer customers an AI-powered virtual assistant through WhatsApp using the Vonage Messages API. Vonage offers communications APIs - including messaging, voice and video communication solutions - that enable agile enterprises to enhance their customer experience and realise new business…

FunnelAI, a Growing, Real-Time Customer Acquisition AI Company, Expands Leadership Team

Real-time AI-Based customer acquisition software company, FunnelAI, is preparing for another noteworthy growth phase by bringing on two new leaders who will help steer the company through a post-coronavirus world. After a very successful year at FunnelAI, it continues on track with its growth strategy by filling two critical positions. The company is seeing an increased demand due to the need for an intelligent customer engagement solutions that ensure customers complete the entire buying journey from the comfort and safety…

Jolyn Selects Emarsys to Transform Omnichannel Marketing and Personalization, Powered by AI

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

NetSuite Implementation Specialist Threadgold Consulting Brings Sidetrade’s AI Tech To SMEs

Sidetrade,  the B2B Artificial Intelligence platform, is proud to extend the value of their AI platform, leveraging a new partnership with Threadgold Consulting, a NetSuite implementation specialist. Forward thinking SMEs across the UK will now have a cutting-edge accounts receivable solution within their grasp, thanks to a new partnership between AI firm Sidetrade, and Threadgold Consulting. Threadgold Consulting is a specialist NetSuite ERP consultancy, enabling businesses to use cutting edge SaaS products for…