AI

Automotive Marketing Platform Powered by VinSolutions Uses Automation and AI to Help Optimize Marketing Efforts Across Dealership Departments Dealers share a common goal to engage customers and maximize profits but doing so efficiently while minimizing marketing spend can prove challenging. With the new Automotive Marketing Platform powered by VinSolutions, dealers can elevate their marketing without increasing their workload. Automotive Marketing Platform is a marketing tool that integrates with the CRM providing an…

Cybersecurity veteran brings track record of successfully developing world-class brands for hyper-growth disruptors Evolv Technology, the world’s leading provider of artificial intelligence (AI)-based touchless security screening systems, today announced the appointment of Dana Loof as chief marketing officer (CMO), reporting to Peter George, Evolv Technology’s chief executive officer (CEO). In this new position for the company, Loof assumes worldwide responsibility for all Evolv Technology marketing and communications…

How we shop, how we bank and how we access healthcare — it’s all racing to digital and being mostly consumed at home. It’s the evolution of the “anytime, anywhere, anyone, anything” promise that the Internet made available to us in the 1990s. However, in order to deliver on that promise, we need to be able to identify people no matter where they are or what device they are using. The rise of digital has made being able to identify an individual even more critical. According to a recent Global Insights Report from…

Rebranded as Visiqua Innovation Labs, powering the future of lead generation technology Visiqua, an industry-leading performance marketing agency, announced that it has finalized an acquisition of ROI Verify, a technology innovation company focused on improving lead quality, conversion, and net revenue by developing a state-of-art tech product that uses the latest in data and AI. Over the past two years, Visiqua and ROI Verify have collaborated on multiple projects; this acquisition is a testament to their unified vision…

Social media is consumed with posts of people complaining about bad customer experiences, services not meeting their expectations and being letdown. The customers network and out-reach invariable become ambassadors of negative publicity for a company's brand. Social media has given common man the power to act as a journalist and share real-time feeds of poor customer experiences. If organizations don't act fast, it leaves them open to the dreaded trial by social media, invites competitors to exploit benefits and has a…

AI-Powered Integrated Marketing Platform Aligns Sales & Marketing Teams with Custom-Built Account-Based Marketing Hub Marena Cosmos, an award-winning digital agency, simplifies enterprise marketing with its customizable integrated marketing platform IMPGO or better known as the IMP. IMPGO's flexible, AI-powered marketing technology integrates brand, content, and digital asset management for enterprise marketing and sales automation success. The team at Marena Cosmos led by Jack Weiss, President/CTO, Kathy Marena,…

LiveArea, a global customer experience and commerce agency, and a business unit of PFSweb, Inc.,  announced its strategic partnership with Attraqt Group PLC aligning Attraqt’s innovative artificial intelligence (AI)-powered search and personalization offerings with the agency’s end-to-end digital commerce solutions for retailers and brands. The collaboration complements an industry-wide shift to composable commerce, a development approach combining best-of-breed commerce components with custom applications built for…

Aarki, an award-winning AI-enabled marketing platform for mobile advertising, is pleased to announce its integration with Vungle, a leading mobile marketing platform. This integration allows Aarki to access Vungle's high-quality global video inventory through iOS and Android devices. The partnership got off to a strong start. Within two weeks of integration, Aarki observed a double-digit return on investment (ROI). One of the recent titles run via the Vungle platform surpassed expectations, allowing Aarki to deliver…

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solutions, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. Through this collaboration, all existing and prospective customers will be able to orchestrate relevant, personalized, and intelligent product discovery experiences. With the surge in online shopping due to COVID-19, and with the 2020 holiday season logging a record $188.2Bn in online sales - there is tremendous pressure on online stores to offer a…

Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies. Terms of the transaction were not disclosed. “As search continues to become the barometer by which all advertising efforts are measured, the importance of having…

Real Estate Investment Firm Perfects Shop Now! Omni-Channel Shopping Experience with Online Access to Complete Local Mall Inventories, Same-Day Delivery of Purchases Centennial, a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations, announced that, in March, it will launch the next phase of its innovative and first-in-the-U.S. “Shop Now!” omni-channel shopping platform, originally introduced in September of last year, with the first phase rolled out to all…

By merging people and digital whilst making the most of human touch, transcosmos offers operational services that increase customer acquisition rate transcosmos inc. hereby announces that the company has started to provide data-driven multi-channel outbound services that will enhance customer experience and expand sales by blending the company's operational expertise developed through its numerous call center outbound service records and digital marketing capabilities. Marketing Technology News: Twilio Welcomes Deval…

Advanced analytics capabilities help solve the revenue challenges industrial manufacturing, retail, and e-commerce teams face in 2021 inRiver, the solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, announced the acquisition of Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels. The acquisition helps power the only digital-first PIM™ solution that drives faster…

How does Grammarly work for Enterprise and individual contributors? Grammarly’s AI-powered writing assistant helps 30 million people and 30,000 teams communicate more clearly and effectively every day. With integration across multiple platforms and devices, we serve as a helpful coach empowering our customers wherever they communicate. Our product offerings use AI to analyze and identify ways to enhance writing. This goes beyond spelling and grammar, offering suggestions around many dimensions of communication,…

CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Product management and legal technology veteran Andy Wishart joins Agiloft's leadership team to advance development of AI-enabled CLM platform Agiloft, the global standard in contract and commerce lifecycle management, announced the appointment of Andy Wishart as chief product officer (CPO). Wishart will provide leadership and direction to further accelerate innovation in Agiloft's no-code contract lifecycle management (CLM) platform. Wishart brings over 20 years of experience building innovative legal technology…

SocialSurvey announces that they have completed the acquisition of Zyudly Labs Data Solutions. Zyudly Labs, based in Chennai, India, has emerged as a leader in Artificial Intelligence and Machine Learning. Their team of data scientists have created a machine learning-based framework for conversational interfaces across multiple channels, providing powerful AI-based insights into customer conversations and interactions. Marketing Technology News: Vyopta Announces Real-time Quality Monitoring for Cisco Webex…

Compatible stand-alone TeamViewer Meeting app allows end-to-end encrypted video conferences and meetings across mobile devices and desktops TeamViewer, a leading global provider of secure remote connectivity solutions, today announces the integration of an enhanced TeamViewer Meeting into the TeamViewer client to start one-click meetings right from the existing TeamViewer application. TeamViewer Meeting, recently rebranded from blizz and now visibly belonging to the TeamViewer product family, is being added for free to all…

Vendorpedia Questionnaire Response Automation Simplifies Questionnaire & RFx Completion Using Natural Language Processing powered OneTrust Athena AI OneTrust launched the OneTrust Vendorpedia™ Questionnaire Response Automation™ solution to help organizations automatically answer incoming security, privacy, and due diligence questionnaires from their customers. The Questionnaire Response Automation technology works for any questionnaire – regardless of industry standard or framework – as well as one-off, custom…

Talkdesk collaboration with AWS CCI boosts artificial intelligence integration and customer experience personalization Talkdesk is expanding its machine learning offering through AWS CCI to include a wider range of machine learning-driven options and capabilities Talkdesk customers gain a new level of flexibility to augment product capabilities Talkdesk is enriching Talkdesk Agent Assist and Talkdesk Speech Analytics products by leveraging Amazon Transcribe Talkdesk, Inc., the cloud contact center for…