AI

Acquisition adds price optimization SaaS solutions to Aptos' Merchandise Lifecycle Management suite, expands customer base of global Tier 1 retailers Aptos, a recognized market leader in retail technology solutions, announced that it has entered into a definitive agreement to acquire Revionics, the leading provider of science-based pricing, promotion and competitive insight for innovative global retailers. The acquisition is expected to close in September 2020. Featuring advanced AI and machine learning capabilities,…

Shannon Brayton, recent CMO of LinkedIn, joins Quizlet Board of Directors, and Brad Ramsey, of Twitter, joins as Chief Marketing Officer Quizlet, the global learning platform known for its AI-powered study tools, announced it has appointed Shannon Brayton to its Board of Directors and has appointed a Chief Marketing Officer, Brad Ramsey. "We are so excited to welcome Shannon and Brad, as veteran tech executives and experts in their fields," said Matthew Glotzbach, CEO of Quizlet. "They bring decades of leadership in…

Leading Visual Assistance provider joins exclusive partner program to deliver enterprise-grade remote support TechSee, a global leader in Visual Customer Assistance powered by AI and Augmented Reality, announced that it has joined the Pega Independent Software Vendor (ISV) Partner Program. The Pega ISV Partner Program extends clients' Pega investments with readily available, out-of-the-box solutions to further accelerate their time to market. Pega is the leader in cloud software for customer engagement and operational…

Messagepoint is expanding its global presence into the Asia-Pacific (APAC) region with the establishment of a partnership with Customer Centrics International, an Australian consultancy that helps organizations deliver simplified, personalized, digitized customer communications. The move to expand into APAC highlights the demand Messagepoint sees in this region for modern customer communications solutions, particularly by organizations in heavily regulated industries, including financial services, insurance and healthcare.…

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation(1). It is the fifth consecutive year the company has been included in the Gartner Magic Quadrant for Sales Force Automation, and the second time it has been identified as a Leader. The report evaluates 15 vendors for their sales force automation (SFA) systems. Creatio believes its position as a Leader in the July…

Empowering brands to instantly understand and respond to customers with artificial intelligence, the Conversational Cloud is the world's most powerful conversational commerce and care platform LivePerson, Inc., a global leader in Conversational AI, announced its enterprise-grade Conversational Cloud, where hundreds of the world's largest brands build and run AI-powered automations over popular messaging channels such as SMS, WhatsApp, Apple Business Chat, Facebook Messenger, Google RCS, LINE, WeChat, and native messaging…

Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the ad to be received by the subconscious of the viewer. Research Measurement Technologies, Inc. (RMT) specializes in coding ads by their 265…

Improve your service management ROI with an Omnichannel Communication Interaction Platform for digital transformation, AI-powered automation, and remote service desk capabilities Bright Pattern, leading provider of omnichannel communication software for innovative companies, partners with NCSi, leading IT service management consultant and solution provider. Together, Bright Pattern and NCSi deliver a modern Omnichannel Communication Interaction Platform for IT Service Management to improve ROI by automating common…

Industry Veteran with Global Finance and Operations Expertise Joins to Further Accelerate SaaS Go-to-Market and Scale Global Footprint PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy,  announced the appointment of Catherine A. Lesjak to its board of directors effective August 3, 2020. Lesjak joins the board as an independent director. Lesjak is a seasoned finance veteran in the tech industry, having built a 32-year career at HP, Inc. (NYSE: HPQ). Lesjak served in…

Red Box, a leading platform for voice, announces Red Box AI Bridge for Salesforce Einstein on Salesforce AppExchange, the world's leading enterprise cloud marketplace. Red Box AI Bridge enables organisations not utilising a Salesforce-embedded communication platform to capture high quality call and metadata from their existing telephony or contact centre platform. This voice data is then made easily available to Einstein Call Coaching for AI-powered insights that drive sales performance improvements. Marketing Technology…

Another Call Center Automation milestone for Jacada having received placement in two Gartner Magic Quadrants in 2020 for both Workforce Engagement Management (WEM) and now Robotic Process Automation (RPA) Jacada, Inc., a global pioneer in customer service automation software, announced that the company has been recognized for a second consecutive year by Gartner in the 2020 Magic Quadrant for Robotic Process Automation (RPA) report. Saikat Ray, Arthur Villa, Cathy Tornbohm, Naved Rashid and Melanie Alexander, analysts…

Prodapt, a leading consulting, technology & managed services provider to the Digital Service Provider (DSP) industry, announced a partnership with LivePersn, a global leader in Conversational AI. The Prodapt-LivePerson partnership brings together complementary capabilities in delivering transformational business outcomes to DSPs' digital-first self-service and messaging capabilities. By opening messaging channels - including SMS, Facebook Messenger, WhatsApp, Apple Business Chat, and more - DSPs can empower customers…

Six months after opening its first international office in London, the Seattle-headquartered sales engagement unicorn extends its influence in Europe with a new engineering office Outreach, the number one sales engagement platform, announced the opening of a new product development center in Prague, Czech Republic, which further extends its footprint in Europe. From its new office in one of Europe's five growing tech hubs, Outreach will continue to modernize the European sales industry. The company is already the largest…

OpenWeb, a leading audience engagement and conversation platform is launching Community Feed, enabling publishers to harness the power of social media on their own sites. The new platform brings together quality conversations, relevant content, and user posts in a safe and immersive environment. With the new product, users can stay longer and engage more, creating increased value for publishers. Marketing Technology News: CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange…

Improve your service management ROI with an Omnichannel Communication Interaction Platform for digital transformation, AI-powered automation, and remote service desk capabilities Bright Pattern, leading provider of omnichannel communication software for innovative companies, launches a new Omnichannel Communication Platform for IT Service Management to improve ROI by automating common processes including; incident management, problem management, change management, request management, service catalog, quality management,…

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Revuze, an Israeli market research Startup, launches an eCommerce product listing optimization product for marketplace rankings. This innovative feature helps clients to top the list in any eCommerce marketplace (Amazon, Walmart, Target, etc) searches and boost sales Revuze has created an innovative solution to acing marketing research using AI technology to analyze product listings and track customer reactions. They have applied in-depth cx analytics to create a product listing optimization feature. Services include…

The MarTech Interview Series with Linda Chen, CMO at Cyara is a tech-focused Q&A style chat. Linda shares her experience working as CMO handling CX testing, cloud contact centers, and omnichannel CX.

Josh to Serve as an Officer on Triller's Executive Team, Griffin and Noah to Serve as Advisors As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX…