Browsing Tag

Consumer Intelligence

Mobilewalla Expands Relationship with Lotame

Mobilewalla, a global leader in consumer intelligence solutions, announced an expansion of their partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the expanded partnership, Mobilewalla will now be included as part of the Branded Hierarchy in the Lotame Data Exchange (LDX). Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Lotame is an industry leader and we are…

Clinch Named A Cool Vendor in the 2021 Gartner Cool Vendors in Advertising Report

Clinch, the company that provides AI-driven omnichannel personalization and unique consumer intelligence to the world's leading advertisers, announced that the Company has been named a Cool Vendor in the Gartner 2021 "Cool Vendors in Advertising" report, published on April 29, 2021. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Gartner's Cool Vendor research is "designed to highlight interesting, new and innovative vendors, products and services". The report also provides the following…

NielsenIQ and J.D. Power Enter Strategic Alliance to Bring Unparalleled Automotive Research to Major Growth Markets

NielsenIQ, an industry leader in global measurement, and J.D. Power, a global leader in data analytics and consumer intelligence, announced their intent to launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East. Drawing on the strong market presence of NielsenIQ and the deep industry expertise of J.D. Power, the alliance will feature J.D. Power benchmark automotive…

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns for the Second Half of 2020

InMarket utilized its consumer intelligence and real-time activation capabilities to help leading brands drive engagement in the new normal InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top-performing Breakthrough Moments winners for the second half of 2020. While the first half of 2020 required marketers to adapt and evolve to the changing demands of consumer behavior during the early months of the pandemic, the latter months were defined by anticipating…

Talkwalker Announces Joseph Fuster as New Chief Sales Officer

Talkwalker, the leading social listening and analytics company, announced the appointment of Joseph Fuster as its new chief sales officer. In this role, he will oversee the global expansion of Conversational Intelligence enterprise initiatives of Talkwalker in the US, Europe, and Asia. Marketing Technology News: Zendesk Suite Radically Transforms Enterprise Tech Space with New Messaging Solution Fuster has a proven track record in developing new markets, partnerships, and transformational solutions in the global SaaS…

Affle Announces the Global Launch of Appnext OOBE Platform Powered by the Acquisition of DiscoverTech

Affle (India) Limited through its subsidiaries ("Affle"), announced the global launch of the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech Limited (registered in Israel). OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations with OEMs and MNOs, enabling them to successfully navigate the first experience with their users.…

InMarket Acquires Key Ring

InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast. Key Ring launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded Key Ring, storing over 60 million loyalty cards across tens of thousands of retailers. As part of InMarket, Key Ring will bolster an industry-leading suite of owned-and-operated apps,  including List Ease and CheckPoints, that span…

Konnecto Closes $3.5 Million Seed Round and Launches ‘Reveal & Disrupt’

 Konnecto, the leading consumer intelligence platform enabling brands to gain visibility into the earliest stages of the consumer journey, announced the completion of a $3.5 million seed round, led by TPY Capital, with participation from Differential Ventures, Magna Capital Partners, SeedIL Ventures and Hike Ventures. The funds will be used to grow the company's data science team and expand into new verticals and geographies. Marketers are often left with blindspots when trying to understand and influence the earliest…

Spending on Gift Cards is Surging Ahead of an Unprecedented Holiday Season

InMarket, the leader in 360-degree consumer intelligence and real-time activation, released new research on gift card purchasing ahead of the holiday season. The report, COVID-19: Gift Cards During the Holidays 2020, indicates that shoppers are spending more on gift cards, more frequently, based on a combination of pandemic-related pressures and shifting consumer preference. Marketing Technology News: Criteo Integrates with Oracle Data Cloud Findings from the report are based on first- and third-party transactional…

Toluna Appoints Bruce Haymes Non-Executive Chairman of the Board

Appointment Caps a Year of Growth and Technology Success Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has appointed industry veteran Bruce Haymes as non-executive chairman of the board of directors. Haymes’ appointment is the latest in a string of milestones that herald Toluna’s unceasing momentum, ongoing global growth and significant investment to revolutionize the market research industry through technology innovation. As non-executive chairman,…

5 Incredible Instagram Features Launched in 2020

Instagram is one of the most popular visual content platforms. It is redefining the way we create content, share it with audiences, and the way we like to shop for our best brands. If you want to study online consumer behavior trends using social media, there is no better place than Instagram. And, the kind of Instagram features that were launched in 2020 validates the point that every social media marketing team has been trying to make since Day 1- "add sales directly to the funnel". COVID-19 gave us that opportunity to do…

Toluna Secures Significant Growth Funding Led by Verlinvest

Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has completed a significant round of financing. The capital infusion led by Verlinvest will help accelerate the global growth initiatives and reflects unwavering investor confidence in the company’s continued momentum and position as a technology and industry leader in real-time consumer market research. Marketing Technology News: CM Group Acquires Selligent Marketing Cloud The additional funding follows…

Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

The new brand identity underpins the company's transformation into a standalone, tech-forward company Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit,…

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD Industry

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would revolutionize the way viewers consume video content on their smartphones. They almost managed to sail through the months of challenge, until the ship sank in shallow waters within 7 months of their "Titanic" entry into the global VOD space.  When we are witnessing a rise (flattering if we go by…

Logiq Appoints Former Omnicom and Yahoo! Senior Executive, Josh Jacobs, to Its Board of Directors

Jacobs’ Appointment Supports Logiq’s Emergence as a Leading Global Innovator of Data-driven Consumer Intelligence and Marketing Technology Logiq, Inc. (formerly Weyland Tech), a global provider of award-winning eCommerce and Fintech solutions, has appointed Josh Jacobs to its board of directors. As a new independent director, his appointment increases the board to seven members, with four serving independently. Jacobs is a highly accomplished technology executive with 30 years of innovation in digital media and…

Buxton Debuts New Consumer Intelligence Technology Suite

Since 1994, consumer intelligence firm Buxton has been helping its clients make better business decisions. The company announced the next chapter in its evolution by launching a new suite of analytics technology designed for businesses in the retail, restaurant, consumer services, healthcare, commercial real estate, and public sectors. "Today's product launch is an important milestone for Buxton and the industries we serve," said Tom Buxton, founder, and CEO of Buxton. "We've distilled the power of our analytics services…

Experience Management Leader Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360

Adds real-time consumer intelligence signals and competitive benchmarks to Medallia platform to drive deep customer understanding and action Medallia, Inc., the global leader in experience management announced it has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are…

InMarket Acquires Assets from NinthDecimal, Creating the Definitive Leader in Real-Time, Data-Driven Marketing

The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS). The…

Brandwatch’s Social Panels Allows Market Researchers to “Read the Room” When There Is No Room

Brandwatch, the digital consumer intelligence tech company, unveils its newest feature: Social Panels. This addition to the Consumer Research platform brings traditional panels and focus groups into the 21st century by allowing researchers to carefully craft panels and focus groups out of authors from the social web's most frequented platforms. Conventional, in-person market research can be inefficient, and amid a pandemic nearly impossible to conduct. Excessive amounts of time and money are exhausted gathering consumer…