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Consumer Intelligence

InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics

OmniSci Platform Allows Leading Multinationals in Retail, CPG, Automotive, and Financial Services to Visualize and Explore Massive Amounts of Location-Based Data in Milliseconds InMarket, the leader in 360-degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci’s accelerated analytics at its core, InMarket clients can explore and map terabytes of data at the speed of curiosity, to better understand local consumers and build precise audiences that drive foot…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

Affle Strengthens Its Leadership Team by Appointing Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

InMarket appoints Todd Morris, Former Catalina President, to Board of Directors

The former Catalina Executive to provide world-class advisory leadership as InMarket continues aggressive growth trajectory InMarket, the leader in 360 degree consumer intelligence and real-time activation, announced that Todd Morris, former Global President of Catalina Marketing, will join its board of directors. With over 27 years of experience in marketing and advertising, Morris' expertise will guide InMarket as it doubles down on growth in its second decade. Morris currently serves as CEO of Label Insight, the…

Digital Media Solutions Holdings, LLC and Leo Holdings Corp. Announce Execution of Business Combination Agreement

Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Acuant, Facebook, Affle, Creatio, and Clarivate Analytics. Acuant Expands Trusted Identity Platform Bringing More Ways to Transact on the Web/HTML Acuant, a leading global provider of identity verification solutions, announced new technology for advanced passive liveness test in Acuant FaceID biometric facial recognition and Acuant WebID for instant identity verification on the…

1010data Names Inna Kuznetsova as Interim CEO

1010data, a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced that Greg Munves is stepping down as Chief Executive Officer to pursue new opportunities. Effectively immediately, Inna Kuznetsova, COO, will serve as the company’s interim CEO. Nomi Bergman, a member of the company’s Board of Directors, will assume the role of Executive Chairman during the transition. “I am honored to build on the actions we have already taken to better position…

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

1010data Names Jeri Allan Chief Revenue Officer

Allan to focus on scaling sales and business development initiatives to accelerate growth agenda 1010data a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced the appointment of Jeri Allan as Chief Revenue Officer. In her new role, Jeri will be responsible for optimizing the sales organization to build lasting customer relationships, drive new client development and serve as a catalyst for high-velocity growth. She brings more than 30 years of…

How to Connect with Shoppers According to Their Personal Values

The daily decisions of today’s shoppers are guided by many factors with which today’s marketers look to align. However, one key element in consumer decision-making is still being largely overlooked: consumers’ personal values. In today’s digitally connected, choice-saturated world, understanding a person’s basic demographics and online behaviors is not enough to forge a real connection with consumers that will motivate them to choose your brand over the many others that are at their fingertips. It’s only through…

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major underlying influences behind today’s consumer purchases. Specifically, the research breaks down the motivations driving activist shoppers, personal values shoppers,…

Synthesio Brings BI-Style Reporting to Social & Consumer Intelligence

In the second major joint innovation, Synthesio & Ipsos deliver their next-generation Social & Consumer Intelligence Platform Synthesio, the company behind the leading global Social Media Intelligence Suite, is excited to announce the latest version of its flagship Social Listening Platform, providing a brand new way to analyze social & online data. The new Synthesio experience takes the best of Business Intelligence (BI) technology, and includes it directly in the Synthesio platform, providing customers with…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for marketers, announced it has launched a new version of its market-redefining SaaS platform, enabling marketers to build stronger relationships with consumers and answer the hyper-critical question of “why” they make purchasing decisions. “Today’s data-driven marketers are looking for insights beyond who’s buying what product from where. They need a…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

Resonate Strengthens Executive Bench with Three Key Hires, Including SVP of Marketing

Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform at Resonate Resonate, a leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness for its data-driven solutions designed to drive business decisions based on a deep understanding of the consumer that extends beyond basic attributes like demographics and…