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Consumer Intelligence

Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

The new brand identity underpins the company's transformation into a standalone, tech-forward company Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit,…

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD Industry

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would revolutionize the way viewers consume video content on their smartphones. They almost managed to sail through the months of challenge, until the ship sank in shallow waters within 7 months of their "Titanic" entry into the global VOD space.  When we are witnessing a rise (flattering if we go by…

Logiq Appoints Former Omnicom and Yahoo! Senior Executive, Josh Jacobs, to Its Board of Directors

Jacobs’ Appointment Supports Logiq’s Emergence as a Leading Global Innovator of Data-driven Consumer Intelligence and Marketing Technology Logiq, Inc. (formerly Weyland Tech), a global provider of award-winning eCommerce and Fintech solutions, has appointed Josh Jacobs to its board of directors. As a new independent director, his appointment increases the board to seven members, with four serving independently. Jacobs is a highly accomplished technology executive with 30 years of innovation in digital media and…

Buxton Debuts New Consumer Intelligence Technology Suite

Since 1994, consumer intelligence firm Buxton has been helping its clients make better business decisions. The company announced the next chapter in its evolution by launching a new suite of analytics technology designed for businesses in the retail, restaurant, consumer services, healthcare, commercial real estate, and public sectors. "Today's product launch is an important milestone for Buxton and the industries we serve," said Tom Buxton, founder, and CEO of Buxton. "We've distilled the power of our analytics services…

Experience Management Leader Medallia Acquires Behavioral Consumer Intelligence & Benchmarking Leader, Sense360

Adds real-time consumer intelligence signals and competitive benchmarks to Medallia platform to drive deep customer understanding and action Medallia, Inc., the global leader in experience management announced it has acquired Sense360, the next generation consumer insights platform. Sense360 provides always-on, consumer and competitive intelligence from buyer and non-buyer segments and answers pressing questions such as what is driving traffic, what are the growth opportunities in a specific market and which competitors are…

InMarket Acquires Assets from NinthDecimal, Creating the Definitive Leader in Real-Time, Data-Driven Marketing

The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS). The…

Brandwatch’s Social Panels Allows Market Researchers to “Read the Room” When There Is No Room

Brandwatch, the digital consumer intelligence tech company, unveils its newest feature: Social Panels. This addition to the Consumer Research platform brings traditional panels and focus groups into the 21st century by allowing researchers to carefully craft panels and focus groups out of authors from the social web's most frequented platforms. Conventional, in-person market research can be inefficient, and amid a pandemic nearly impossible to conduct. Excessive amounts of time and money are exhausted gathering consumer…

Location Sciences Recognizes InMarket’s Stellar Location Precision and Accuracy in Initial Audiences Audits

InMarket received the highest rating across an initial set of audiences over a variety of categories, and partners with Location Sciences for ongoing audience certification InMarket, the leader in 360-degree consumer intelligence and real-time activation, announced it will be offering its partners and customers access to targeted audiences complete with third party location verification and transparency. This comes on the heels of recent data audits completed by Location Sciences in which several InMarket audiences across…

Weyland Tech Assumes Name of High-Performing New Subsidiary, Logiq; Emerges as Leading Innovator in Data-Driven Consumer Intelligence

Weyland Tech, Inc., a leading global provider of eCommerce and fintech business enablement solutions, has assumed the brand and mission of its fast-growing eCommerce-focused subsidiary, Logiq, Inc. The rebranding has also been applied across all of Logiq’s products and services, reflecting the company-wide evolution from primarily an eCommerce products and services company to a leading innovator of data-driven consumer intelligence and marketing technology. Marketing Technology News: Talkdesk Named a Leader by…

Affle2.0 Wins a Significant Contract for Singapore-Citizens-Engagement Project

Affle International Pte. Ltd. (“Affle”), the leading consumer intelligence platform company, announced that it has won the contract from the Singapore Government to build a ‘Digital & Cloud-based Commuter Survey Platform’ for the Land Transport Authority (LTA). Affle’s mobile marketing platforms will enable interactive surveys for citizens in Singapore to drive LTA’s objective of building a people-centered land transport system. The total value of the contract is over USD 1Mn. Affle’s platforms were first accredited by…

Comscore Introduces Comscore Consumer Intelligence for Local Markets

New offering connects near real-time shopping behavior to local market media consumption, enabling media, advertisers and agencies to optimize local advertising campaigns Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Consumer Orbit, a consumer science company and a leading aggregator of privacy compliant, consumer behavior-based information, announced the launch of Comscore Consumer Intelligence, a game-changing resource created for local market ad sellers, ad agencies…

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns in the First Half of 2020

Mired in uncertainty due to COVID-19, these brands adapted their strategies to meet changing consumer needs and surging demand, resulting in massive success on the InMarket platform InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top performing Breakthrough Moments winners from the first half of 2020. Despite the uncertainty of H1 2020, the impact of the events surrounding the COVID-19 pandemic helped propel many of the company's top performing partner brands…

InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics

OmniSci Platform Allows Leading Multinationals in Retail, CPG, Automotive, and Financial Services to Visualize and Explore Massive Amounts of Location-Based Data in Milliseconds InMarket, the leader in 360-degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci’s accelerated analytics at its core, InMarket clients can explore and map terabytes of data at the speed of curiosity, to better understand local consumers and build precise audiences that drive foot…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

Affle Strengthens Its Leadership Team by Appointing Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

InMarket appoints Todd Morris, Former Catalina President, to Board of Directors

The former Catalina Executive to provide world-class advisory leadership as InMarket continues aggressive growth trajectory InMarket, the leader in 360 degree consumer intelligence and real-time activation, announced that Todd Morris, former Global President of Catalina Marketing, will join its board of directors. With over 27 years of experience in marketing and advertising, Morris' expertise will guide InMarket as it doubles down on growth in its second decade. Morris currently serves as CEO of Label Insight, the…

Digital Media Solutions Holdings, LLC and Leo Holdings Corp. Announce Execution of Business Combination Agreement

Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Acuant, Facebook, Affle, Creatio, and Clarivate Analytics. Acuant Expands Trusted Identity Platform Bringing More Ways to Transact on the Web/HTML Acuant, a leading global provider of identity verification solutions, announced new technology for advanced passive liveness test in Acuant FaceID biometric facial recognition and Acuant WebID for instant identity verification on the…

1010data Names Inna Kuznetsova as Interim CEO

1010data, a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced that Greg Munves is stepping down as Chief Executive Officer to pursue new opportunities. Effectively immediately, Inna Kuznetsova, COO, will serve as the company’s interim CEO. Nomi Bergman, a member of the company’s Board of Directors, will assume the role of Executive Chairman during the transition. “I am honored to build on the actions we have already taken to better position…