New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth
NIQ , a global leader in consumer intelligence, announced the launch of Precision Solutions in the United States, a new integrated solution designed to help brands and retailers make more precise, localized decisions that drive growth.
As shopper behavior becomes more fragmented and varies significantly by location, many organizations struggle to move beyond broad, market-level strategies. This often leads to inefficient spend, missed opportunities, and difficulty proving return on investment.
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Precision Solutions helps solve this by enabling a more targeted, localized approach to growth for brands and retailers.
The solution combines NIQ’s retail measurement data, consumer panel data, and advanced analytics into a single platform that allows organizations to identify where growth is happening, target the right opportunities, test strategies in-market, and measure results with confidence.
“For brands, growth today is no longer about doing more everywhere. It is about taking the right actions in the right places,” said Kim Cox, Managing Director, NIQ. “Precision Solutions gives teams the clarity to see where demand truly exists, the confidence to prioritize the stores that matter most, and the evidence to act decisively. When execution is guided by local precision, performance follows.”
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Precision Solutions also brings together previously separate capabilities into a unified experience, simplifying workflows and enabling more consistent, scalable decision-making.
With Precision Solutions, organizations can:
- Identify high-potential stores, geographies, and shopper segments
- Focus investments where they are most likely to drive growth
- Test strategies in-market and measure impact quickly
- Optimize assortment, promotions, and media with greater precision
Built on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.
