Affise Reach empowers brands to manage, optimize, and scale partnership marketing campaigns

Partnership marketing tech provider Affise has launched its latest product: Affise Reach. Affise Reach allows brands to directly organize, implement, and measure partnership marketing campaigns without support from a third party.

Marketing Technology News: MarTech Interview with Myles Kleeger, President & Chief Customer Officer at Braze

Brands will benefit from an unprecedented control over their outcome-based marketing campaigns. Using Affise Reach, marketing teams can search a database of vetted partners which includes everything from web, social, and mobile app advertising. After selecting the right partners for a campaign, they can foster relationships directly without needing a middleman. Reach also provides cutting-edge digital tools to bring total transparency to every campaign, including multi-channel attribution, advanced analytics, and forecasting.

The Reach platform is just the latest disruptive software development from Affise, which transformed affiliate marketing soon after its founding in 2016. Affise’s early innovations moved the industry away from paying for impressions and clicks to paying only for meaningful outcomes like purchases or installations—a system that is better aligned with brands’ business goals.

With Reach, Affise is transforming the market once again by providing brands with better control over their partnership marketing campaigns. They gain full access to the analytic and forecasting data for powering informed decision-making, and can painlessly incorporate partner marketing into their user acquisition process.

Reach has also been designed to be extremely user-friendly, even for users without experience in the partnership-marketing industry. With all features clearly explained on the page, no instruction manual is required. Marketers can sign up and launch their first campaign within minutes. Payments are consolidated into one invoice, automating what could otherwise be a complex process for large brands working with hundreds of partners.

Marketing Technology News: Henry Kravis Invests in Data-Driven Content House Inkitt Amidst Booming Company Growth

Thanks to Affise’s extensive ties to the partnership marketing industry around the world, Reach is ideally suited for brands rolling out partnership marketing campaigns in Europe, South America, India, China, and Japan.

According to Affise CRO Tanya Grypachevskaya, demand for partnership marketing tools is growing thanks to the rising costs of using other digital marketing channels.

“The price of cost-per-click advertising skyrocketed during 2021. Rates for Facebook, Google, and Amazon increased by 63%, 42% and 56% respectively. This is slashing ROI, and putting pressure on marketers to find new channels to exploit. Partnership-marketing is an obvious play.

“Many brands have been reluctant to invest heavily in partnership marketing up till now because it is perceived as being difficult to manage and an industry which lacks transparency. Reach solves both of these problems. We’re giving brands unprecedented access and control, and the absolute assurance that they are only paying for results they value.”

As of today, Affise Reach concludes its closed Beta. Affise is a partnership marketing platform for brands, advertisers, and agencies to automate and scale partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks, and agencies.

Marketing Technology News: CRN® Honors Automation Anywhere with 5-Star Rating in 2022 Partner Program Guide