Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s prestigious Data Creativity Awards are open to entries for 2019 and this year feature a new category – Data Driven Business Transformation.

The new award category will recognise work that utilises data in a strategic and creative way that ultimately leads to measurable business transformation across the following areas:

• Change in core business process
• Improved revenue
• Improved margin performance
• Improved time to market
• Category growth
• Increased market share
• Improved operational cost efficiency

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I-COM’s Chairman, Andreas Cohen comments: “This new category has been created to align the industry on the definition of Data Driven Business Transformation; showcase what is happening at the cutting edge of this space and highlight the positive business impact it is delivering. In particular, we are also expecting this award to spark discussion about how Data Driven Business Transformation is changing client businesses, whilst providing case studies and examples of best practice.”

The Data Creativity Awards specifically reward those organisations who are leveraging business value and competitive advantage through an exceptional and creative use of data that leads to outstanding measurable results. Past winners include Omnicom Media Group, NIKE, Flashtalking, IBM, Shell, IKEA, VMob, McDonald’s, Unilever, BMW and Mindshare.

The I-COM Data Creativity Awards Jury thoroughly reviews and scores each submission against robust and focused criteria to create a shortlist of finalists ahead of the I-COM Global Summit. Those shortlisted will then present their submission during the summit which will take place May 13-16th, 2019 in Malaga, Spain.

The winners will be announced at a prestigious awards ceremony attended by the marketing data elite on May 14th, 2019.

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I-COM’s chairman, Andreas Cohen comments: “Our awards have gone from strength to strength since they were first launched. Each year we see more creative, more exciting and more inspiring entries than ever before. It is that quality that sets our awards apart and demonstrates most strongly that the I-COM community and Global Summit are where the marketing data leaders and elite gather to share ideas and demonstrate best practice.”

The categories open for entry in 2019 are:

• Data Driven Business Transformation (New for 2019)
• General
• Artificial Intelligence
• Attribution
• Content Marketing
• CRM
• Data Visualisation
• Mobile
• Programmatic
• Social Media
• Video

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