Sojern, a leading provider of digital travel marketing solutions, and FareHarbor, online booking software, today announced a joint initiative to help drive online sales for global attractions, tour and activity operators.

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Together, Sojern and FareHarbor can drive high-quality web traffic to a tour and activity provider’s website, and make it easier for travel marketers to directly reach travelers in destination. By integrating FareHarbor with Sojern’s world class programmatic advertising solutions, attractions, tour and activity operators can effortlessly reach travelers searching for things to do in their market, drive them to book direct, and then track and measure success.

“The end is in sight for the global pandemic and there is pent-up demand like never before. People want to travel and they are searching for activities that will get them out of the house,” said Cady Wolf, Sojern Vice President of the Americas. “Now is the time for attractions to capitalize on online bookings by driving people to their website with smart advertising designed to convert.”

“Our online booking software is designed to help our clients grow and thrive. We believe this new partnership with Sojern will help us to better support tour and activity operators as they recover from the impact of COVID-19,” said Christie Kristl, Global Director of Account Management, FareHarbor.

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