Sojern

Sojern, a leading provider of digital travel marketing solutions, and FareHarbor, online booking software, today announced a joint initiative to help drive online sales for global attractions, tour and activity operators. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown Together, Sojern and FareHarbor can drive high-quality web traffic to a tour and activity provider's website, and make it easier for travel marketers to directly reach travelers in…

Sojern, a leading digital marketing platform for travel, announced that Nancy Koshiyama joined the company as Chief People Officer. She will oversee all aspects of people strategy, operations and wellness. For more than 20 years, Koshiyama has worked to enhance the employee experience and she will continue that work at Sojern—supporting a growing global team. "People have always been our greatest asset and differentiator, which is why we're excited to have someone like Nancy onboard. She has a vast array of experience and…

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Sojern, a provider of digital marketing solutions for travel, announced its Co-Op Marketing Program designed to help Destination Marketing Organisations (DMOs) drive traveler demand. Destination marketers and their partners can now reach customers directly with multichannel digital advertising across video, display, native, Facebook, and Instagram. The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration between DMOs, hotels, and attractions to support market recovery with…

Sojern, a leading provider of digital marketing solutions for travel, announced that technology finance veteran Aman Kothari has joined the company as Chief Financial Officer (CFO). In his new role, Kothari will oversee all aspects of finance, including financial planning and analysis, accounting, tax, and treasury. Bringing nearly three decades of finance experience to the role, he will be tasked with helping the company execute on its mission to become the number one direct demand generator for hotels, attractions, and…

Real-time travel data provides travel marketers the tools needed to monitor travel demand and plan for recovery Sojern, a leading provider of digital travel marketing solutions, launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern's customers, partners and industry leaders to forecast travel demand and make informed decisions about market recovery. Sojern will be providing free and unlimited access to the public via the Sojern website, a service the firm has…

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Advertising Campaigns That Drive Customers to Book Online Sojern, a leading provider of digital travel marketing solutions, and Xola, a leading online booking and marketing platform for tour operators and attractions, announced an initiative to bring digital marketing solutions to global attractions customers. The collaboration offers a seamless way for the owners and operators of tours and activities already using the Xola platform to promote…

More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing solutions for travel, published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the…

Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade…

New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact Sojern, the leading provider of digital marketing solutions for the travel industry, announced a new Digital Co-Op Program designed to benefit destination marketing organizations (DMOs) and local hotel and attractions marketers across North America. Historically, co-op programs, in which a DMO integrates its marketing budget, campaign strategy, and overall KPIs with local area hotels and…