TapClicks, Inc., the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today announced that Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks Marketing Operations Platform. Nexstar Inc.’s local websites and mobile apps counted over 90 million average unique monthly users in 2020. TapClicks will assist Nexstar Inc. by delivering a sophisticated platform with campaign management and clear reporting tools.

Marketing Technology News: Alteon Production Ecosystem Taps Media Industry Veteran Lior Berezinski as VP of Product

“Our clients demand flexibility across a multitude of channels and sources,” said Lori Tavoularis, Chief Revenue Officer, Digital Division at Nexstar Inc. “With TapClicks, we now have a streamlined platform for orders and to deliver coherent cross-channel reporting. TapClicks assists with managing all the complexity and allows us to focus on campaign performance.”

TapClicks allows Nexstar’s digital customers to enjoy self-service capabilities, along with a unified view of display, social, OTT activities, as well as other media channel campaigns. They also enable Nexstar Inc.’s sales and operations teams to improve campaign workflow and reporting for digitally savvy clients and partners. The TapClicks Marketing Operations Platform delivers seamless data aggregation and ingestion from more than 4,600 sources and includes fully automated solutions for data warehousing, distribution, analytics, and reporting. TapClicks can customize reporting quickly and drive down the total cost of unique campaign enablement.

“We are thrilled to be partnering with Nexstar Inc. to deliver impactful campaigns and highlight customer success. In today’s business climate, the ability to provide performance with transparency fosters trust among clients,” said Babak Hedayati, CEO and founder, TapClicks. “We’ve made strategic acquisitions to build an industry-leading unified platform that helps our customers automatically manage their marketing data, marketing operations and apply intelligence to have more efficient and cost-effective organizations.”

Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown