Today, Mynewsdesk has announced that it has acquired Mention, a marketing technology company for social media monitoring. This acquisition marks yet another step in Mynewsdesk’s extensive expansion plans with the goal of creating a new global category leader within the real-time web and social listening for SMEs. Mention would amplify Mynewsdesk’s technology capabilities with the real-time AI-driven web and social monitoring analytics tool. Mention CEO, Matthieu Vaxelaire will take on a new role within the combined company as Chief Operating Officer, spearheading integration, innovation, and growth in the marketing technology ecosystem for Mynewsdesk.

Web and Social Listening are Keys to Strengthening Brand Value in MarTech

Currently, Mention helps leading brands track the most important conversations about their brand, competitors, and industry online. Founded in 2012, Mention’s customer base exceeded 700,000 users in over 125 countries, with over 4,000 enterprise clients.

Mention is one of the prominent companies using AI within monitoring and social listening, further highlighting the strength it brings to Mynewsdesk’s monitoring offering.

At the time of this announcement, Mattias Malmström, CEO at Mynewsdesk, said, “This acquisition creates a new global category leader providing best-in-class software for PR, marketing and communications for SMEs. Mention is at the forefront when it comes to monitoring, AI and data-driven analytics with a first-class product and technology team.”

Mynewsdesk Committed to Growing B2B SaaS Expertise

The owner of Mynewsdesk, the Norwegian business media group NHST, view the acquisition as an important part of Mynewsdesk’s expansion plans.

Andreas Emblem, NHST’s Head of Division and Chairman of Mynewsdesk, said, “This acquisition strengthens the global position of Mynewsdesk and lays the foundation for further strong, innovation-led growth. It is the result of an extensive mapping of global investment opportunities and reflects NHST’s commitment to B2B SaaS as a strategic growth area for the group.”

Empowering Brands with AI and Data-Driven Analytics Based on the Digital and Social Media Landscape

With over 3 billion people communicating across digital and social channels globally – and by using AI and data-driven analytics based on the digital and social media landscape – Mention has focused on serving SMEs in need of monitoring. Since it was founded in 2012, the company has expanded rapidly and averages over 10,000 new users each month.

Matthieu Vaxelaire, CEO and Co-Founder at Mention, said, “Our strength, which has contributed to our success, is the fact we have identified a strong need among SMEs to monitor digital and social channels. The digital shift is increasing the demand to keep up-to-date and to be able to succeed with marketing, communications and business development. With us becoming part of Mynewsdesk, we can jointly offer even more innovative services across more markets.”

The recent UK study, Humans still needed by the Chartered Institute of Public Relations, examines the role (that) new tech and specifically, AI plays within the communications industry. It shows that 12 percent of a communications professional’s total skills can be complemented by AI today, a figure that is predicted to increase to 38 percent within the next five years. The same study also showcases Mention as one of the prominent companies using AI within monitoring and social listening, further highlighting the strength it brings to Mynewsdesk’s monitoring offering.

Financial details of the transaction are not being disclosed.

Mynewsdesk provides media platform that allows communicators to take control of their digital PR efforts. From media monitoring, publishing brand stories to connecting with journalists and analyzing their results, it’s an all-in-one digital platform that improves workflow efficiency for PR, and communications professionals.