Neeva integrates NewsGuard’s website Nutrition Labels, informing consumers of the trustworthiness, credibility and transparency of news sources

Neeva, the first ads-free, private subscription search engine, announced today that it now provides its users free access to NewsGuard’s trustworthy explanatory Nutrition Labels for news sources. With this partnership, Neeva becomes the first search engine to deliver credibility and transparency news assessments in search results.

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“Neeva was built on the radical and yet overdue idea that search should focus on the needs of consumers, not advertisers. NewsGuard is delighted to contribute to this mission by providing our humanly determined information about the trustworthiness of sources directly in the Neeva search results.”

Neeva users now have instant access to NewsGuard’s labels alongside search results from all the news and information sources that account for 95% of engagement online.

The rampant spread of misinformation and hoaxes across the internet continues to erode trust in institutions and to weaken civil society. NewsGuard analysts use nine apolitical criteria of journalistic practice to assess each website, and Neeva displays these Nutrition labels to its customers so that they can determine which news sources they want to engage with. NewsGuard analysis is used by the World Health Organization to track health misinformation, the Pentagon’s Cyber Command to trace foreign disinformation and by librarians at more than 800 public libraries to give their patrons access to ratings.

“We are pleased to be working alongside Neeva,” said NewsGuard co-CEO Steven Brill. “Neeva was built on the radical and yet overdue idea that search should focus on the needs of consumers, not advertisers. NewsGuard is delighted to contribute to this mission by providing our humanly determined information about the trustworthiness of sources directly in the Neeva search results.”

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Neeva uses NewsGuard as a “middleware” solution, integrating labels directly into the search results it provides to its consumers. This will help protect families from the dangers of misinformation by providing information about the nature of the source. There is no censorship of source; instead, Neeva consumers will have access to information about the sources in their search results so that they can decide which sources are generally trustworthy and which ones are not. Research shows that rating credibility at the source level is a highly effective way to help consumers avoid relying on false content and increase their trust in credible and transparent sources.

“Neeva is the alternative for search built on trust and transparency,” said Neeva CEO Sridhar Ramaswamy. “NewsGuard labels are critical to helping us provide the best answer to a consumer’s query — which means information from trustworthy news sources, not the thousands of misinformation and hoax sites that too often dominate traditional search results.”

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