In recognition of challenges facing the hospitality sector now and in the future, the company increases investment in AI and ML to help hoteliers future-proof operations

Optii Solutions, the leading cloud-based hotel operations software, announced an increased investment and focus on advanced technologies and analytics, such as artificial intelligence (AI) and machine learning (ML).

By creating a formal data analytics team, Optii Solutions will ensure that its use of these advanced technologies will continue to play a key role in its product development strategy going forward. After extensive conversations with customers over the last 12 months, it is clear that AI and ML are central to the increases in operational performances at Optii customer hotels. It’s also one of the main drivers of differentiation for the company in a field of static task management systems it competes against.

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Dino Pietropaolo, Chief Technology Officer, Optii Solutions, said: “When we look at our competitors, it is clear that hotel operations technology based on digitizing traditional ways of working has reached a point of diminishing returns. We see the rate of performance improvements fall off a cliff just a few months after implementation with these solutions. While AI and ML has been a part of Optii’s approach, we have an exciting runway in how we leverage these technologies. Soon, Optii will be able to make an impressive set of decisions and predictions that can make operations the most advanced part of the hotel. And it will never stop learning.”

Hotel operations have been traditionally labor intensive, and while this will never go away, those in operations positions at hotels will soon have access to tools that will dramatically change the operational decision-making process.

Katherine Grass, Chief Executive Officer, Optii Solutions, said: “The micro and macro challenges facing the hospitality industry are real, and it’s our job as technologists to put our best foot forward and help solve these challenges. In this case, we recognize that the use of advanced technologies is optimial and Optii’s strength. The efficiency and productivity gains Optii customers are seeing today are really just the beginning. With the use of Optii, I foresee hotel operations leaders pushing the boundaries in new ways, and their roles within their respective organizations being elevated. Their level of impact on the business as well as guest experience will reach new heights.“

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