A Creative-Driven Campaign Showcasing the Power of Women Today

OUTFRONT Media Inc., kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong.

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Many women grew up with some form of paper dolls and the options to dress them were generally limited to different color dresses and stereotypical roles. Today, women do it all and gender is no limitation to what is possible in one’s career or personal life. Highlighting several unique characteristics of women, OUTFRONT’s ‘HERstory’ campaign reimagines what those paper dolls can be.

The creative was designed by a collaborative group of women within OUTFRONT, including female members of the creative team at OUTFRONT STUDIOS, and OUTFRONT’s Women Employee Resource Group, which provides support and resources for female employees. The campaign design recognizes the limitless qualities that make up today’s women and propels the idea that women are still making history and creating her(own)story each day.

“We are happy to bring the Women’s History Month celebration into public view through this creative which is both whimsical and thought-provoking,” said Jodi Senese, Chief Marketing Officer at OUTFRONT Media. “Using the metaphor of paper dolls coupled with the ‘we’re not playing’ tagline provides an attention-grabbing light–hearted visual along with a serious statement of empowerment. Every woman has her own ‘herstory’ and we are thrilled to display this campaign on highly visible displays across the country.”

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