Browsing Tag

OUTFRONT Media

Share Love this Valentine’s Day with OUTFRONT Media Instagram Filters

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…

OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority

OUTFRONT Media Inc. announced today that it has been awarded the advertising franchise for the Washington Metropolitan Area Transit Authority ("WMATA"). OUTFRONT Media has operated the current contract since July 2014.  The new contract will commence July 2020 with an initial 10-year term and two subsequent five-year extensions at WMATA's option. Marketing Technology News: MarTech Interview with Thomas Saunders, Chief Engineering Officer at Nash Washington, D.C. is the sixth largest market in the US according to…

OUTFRONT Media Dominates Transit Advertising As Brands Flock To Transit Audiences

Brands Ranging from Olay to Amazon and Glossier Find Success in Transit Audiences OUTFRONT Media Inc. connects brands and consumers in a majority of the top 10 transit systems in the US by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added to our existing agreements in Washington D.C., Boston, Atlanta and Miami among others. With an expansive footprint that comprises more than 70 metros across America, OUTFRONT provides…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

OUTFRONT Media Kicks Off its New York Content Program with the Museum of Modern Art as Launch Partner

OUTFRONT Media Inc. announced the launch of its content program aimed at providing curated content to entertain, inform and engage audiences in transit environments. The material has been designed to earn the attention of subway riders with content that is visually engaging, relevant and of value to the transit rider. The Museum of Modern Art (MoMA) will kick off the program, bringing renowned works from their collection out into the city for its residents and visitors to enjoy. The project begins with a selection…