“Marketers often struggle aligning affiliate data with attribution platforms, like Adobe Experience Cloud”

Marketing Technology News: MarTech Interview with Alon Goren, CEO @ AnswerRocket

“Marketers often struggle aligning affiliate data with attribution platforms, like Adobe Experience Cloud,” said Stephanie Harris, founder & CEO of PartnerCentric. “Our solution bridges this gap with seamless integration and precise insights, ensuring partner commissions are directed where they drive the highest return and boost overall marketing performance.”

Enhanced Access for Leading Brands with Adobe Experience Cloud Integration

Adobe Experience Cloud, trusted by over 12,000 customers—including 87% of Fortune 100 companies and 74% of Fortune 500 companies¹—empowers top global brands to analyze and optimize their marketing. The compatibility of FUSE Precision and FUSE Incrementality™ with Adobe Experience Cloud, creates a single source of truth for partner performance and incrementality leveraging Adobe’s existing attribution framework. With FUSE’s placement-level transparency and automated commission and performance tracking, global brands can now fully align affiliate network performance with in-house attribution.

Marketing Technology News: Optimizing AI and Automation in Marketing And MarTech

FUSE Incrementality™ Adds Advanced Lift Analysis

PartnerCentric’s recently launched Placement Success Analyzer enables brands to statistically measure the lift generated by individual partners and placements within their affiliate marketing mix. Moving beyond traditional A/B testing, this feature tracks natural performance variations to give brands a clear, realistic view of which placements and partnerships drive conversions. Real-time analysis delivers deep cross-campaign insights, empowering brands to fine-tune budgets with precision.