Supercharged Product Marketing Services Will Power LiveIntent’s Platform and Identity Business

LiveIntent, the people-based marketing platform powered by the email address, announced the appointment of industry veteran Jessica Muñoz as VP of Product Marketing.

Muñoz comes to LiveIntent after serving as the Director of Product Marketing at MediaMath, where she oversaw the company’s  suite of Intelligence products, including the launch of Intelligent Bidder (co-developed with the IBM Watson Marketing team). Prior to that, Muñoz served at Innovid and Celtra, helping to build and deliver product and product marketing plans for Innovid’s integration with Google Ads Data Hub. At Celtra, Muñoz led the go-to-market for 360 Video & Store Locator and a variety of smaller creative products in their creative management platform.

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At LiveIntent, Muñoz will work across its full suite of offerings, both for its Platform business and Identity business. LiveIntent’s Platform business, launched in 2008, helps brands connect to people across devices, channels and platforms using the superpower of the email address. LiveIntent constitutes one of the world’s largest identity graphs, with over 2,500 brand and publisher clients and a reach of 250 million verified people monthly.

Additionally, Muñoz will lead Product Marketing for LiveIntent’s newly launched Identity Business, centered around its new onboarding service. The onboarding service responds to demands from Publishers and Advertisers and their Agency partners seeking to thrive in a digital ecosystem increasingly defined by privacy, consumer choice, and the dominance of a few industry monoliths. The Identity business enables publishers to onboard advertiser segments directly to their first-party identifiers, unlocking the ability to transform even more of their inventory into addressable inventory, including in cookie-challenged environments like mobile. It also allows advertisers to run more efficient campaigns by leveraging Identity at every step of the way.

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“Acting as a bridge between internal product teams and customers is how I view the role of Product Marketing,” said Muñoz. “Helping customers navigate an impossibly complex ecosystem lets me act as a translator and help simplify complex topics. I strongly believe in the important service that publishers provide to society, and LiveIntent’s commitment to help them thrive in a world where the role of the cookie is decimated speaks to my values. Publishers have built up a vault of first-party data by producing content that people are eager to consume, and LiveIntent is making it possible for marketers to perform marketing more efficiently outside the bounds of the walled gardens.”

“Our customers understand the transformative power of the email address,” said LiveIntent SVP of Marketing Kerel Cooper. “Having Jessica’s veteran experience here will help shepherd our customers to a place where that dexterity in email lets them thrive in a world where the cookie apocalypse is nigh.”

Beyond the work environs, Jessica is an active member of the NYC chapter of the Product Marketing Alliance and the NYC Product Council. Jessica believes in being a mentor to the next generation of Product Marketers.

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