Thunder Experience Cloud, the leader in people-based ad serving, was among the select companies that Forrester invited to participate in The Forrester Wave: Creative Advertising Technologies, Q4 2018. In this evaluation, Thunder was cited as a Leader in Creative Advertising Technologies, Q4 2018, receiving the highest score in the current offering category.

According to the report, “marketers looking for a solution that has put its eggs into the people-based approach to ad creative and ad serving should consider this vendor.”

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“We are thrilled our current offering category score was the highest in this report, which looked at the top vendors in the space,” said Thunder CEO Victor Wong. “We believe the future of marketing is people-based and we will continue to make good on our promise to end bad ads.”

In this Forrester Wave report, the firm recognized that the creative advertising technology market is growing “because B2C marketers recognize that, in the programmatic era, they underestimated the significance of creative in forging meaningful connections with consumers — their top challenge.”

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Thunder has been a leader in creative advertising technology for over a decade. The first company to offer a creative management platform, it is now leading the way as the first people-based dynamic creative optimization (DCO) solution.

Thunder uses a people-based ID framework that fully incorporates LiveRamp’s identity graph and sits atop the Advertising ID Consortium framework with server-to-server syncing, enabling data-driven creative decisioning and cross-channel optimization.

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