Power Digital announced its acquisition of DataQ, the premiere customer activation, and targeting technology tool. Fueled by proprietary algorithms and advanced extract, transform, and load (ETL) technology, DataQ helps clients maximize the lifetime value of their customer base through in-depth insights. These unique findings allow the brand to increase purchase frequency, reduce customer churn, and find customers similar to their most valuable clientele.

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“With the ever-growing importance of 1st party data in digital marketing campaigns, I am thrilled to bring the power of our customer data platform to Power Digital,“ says Co-Founder of DataQ, Andreas Roell. “On our two-year standalone journey, we have witnessed how media campaigns not only drive higher performance through our abilities for increased personalization but also how e-commerce brands have taken advantage of newly found transactional insights about their customers. As a 20-year veteran of the digital agency sector, it is great to see how Power Digital is charging into the new expected norm for agencies where clients require technology enablement and full integration between media campaigns and business transactions. We could have not asked for a better home for our technology.”

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The introduction of DataQ provides yet another industry edge to Power Digital. Combining DataQ’s inherent capabilities alongside Power Digital’s proprietary machine learning tool nova will give robust insight into every step of the customer journey, providing critical information on what is needed to effectively scale. “At Power Digital, we are continually looking for methods to help our clients achieve their full-growth potential and now with the incorporation of DataQ, we can offer game-changing intelligence, making our approach that much more data- driven,” says Grayson Lafrenz, CEO of Power Digital. “DataQ will augment our nova platform and data warehouse, giving us a best-in-class ability to connect with our client’s platforms, providing us with even better customer insights.”

Power Digital is nationally recognized for its ability to marry the best of art and science, providing a client experience that uses data and analytics to guide strategy, ultimately driving irrefutable value. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for every stage of the funnel and for every milestone of the consumer journey.

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