Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Numerator (Customer Analytics), Terminus (Account-Based Marketing), IBM (E-commerce), Alida (Customer Experience), and VERB (Sales Enablement)
Numerator, a data and tech company serving the market research space, has launched a Holiday Gifting Tracker to monitor advertising, promotions, and sales trends for top gifting categories during the 2020 holiday season. New data is released weekly for key gifting categories including Apparel, Beauty, Electronics, Gift Cards, Home Goods, Power & Hand Tools and Toys & Games.
Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that make sales and marketing more coordinated than ever. Recognizing that sales is the front line of any account-based program, Terminus has made it a core focus to acquire and build the solutions customers need to create aligned sales and marketing programs that drive revenue.
While the holiday shopping season will be different in many ways due to the COVID-19 pandemic, sustainability is still top of mind for many global consumers, according to the latest findings of a global IBM Institute for Business Value study.
Alida (formerly Vision Critical), the world’s first CXM and insights platform, announced its partnership with video survey software leader, Voxpopme, to help brands understand and amplify their customers’ voices with video.
VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced that Shaklee Corporation (“Shaklee”), a leading global provider of natural nutrition, personal care and environmentally friendly home care products, has adopted verbCRM, VERB’s interactive video-based customer relationship management and sales enablement platform, and verbLEARN, VERB’s interactive video-based learning management system, for use in direct selling by and training of its global network of distributors. Shaklee launched the VERB apps at its first-ever virtual conference in September 2020. The apps have been deployed in the U.S. and Canada.