Sales Enablement

Engagement program arms sellers with the financial justification they need, as customers move from growth to cost-cutting mode Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced the launch of Jumpstart ROI, an interactive value-selling program designed specifically for sales reps to use on-demand when collaborating live with customers. The assessment and tool offers a risk-free point of entry, complete with…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Partnership Brings Sales Readiness to European Market Through Unified Approach to Blended and Virtual Sales Training MindTickle, the leader in Sales Readiness technology, announced a partnership with Halifax Consulting, a Paris-based Consulting & Training company focused on improving sales performance. With this partnership, EMEA customers now have a unified Sales Readiness platform that not only leverages Halifax's content and training methodology but also completes a fully virtual or blended learning experience with…

Seismic earns number one spot in the G2 Enterprise Grid® Report for Sales Enablement, and received high honors from customers across other reports and indexes  Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced its position as a market Leader in G2's Summer 2020 Grid® Report for Sales Enablement. This is the sixth consecutive year that Seismic has been recognized in the Leader Quadrant, competing against more than 60 other organizations.…

Admins and SMEs can crowdsource content for sales readiness and enablement programs within a single platform, driving greater productivity MindTickle, the leader in Sales Readiness technology, today unveiled its Content Authoring Collaboration feature, which allows MindTickle admins to facilitate and streamline collaboration with subject-matter experts (SMEs) to create engaging content for sales enablement and readiness programs. With more teams working remotely, the need for expanded digital collaboration on content is…

Regalix, a leader in sales enablement and revenue operations, announced that its sales enablement and coaching platform Nytro has been recognized as an innovator and major provider in The Aragon Research Globe for Sales Coaching and Learning, 2020. Nytro's placement is due in part to its innovative use of AI/ML technology to power contextual guided selling and sales coaching and readiness analysis that can be done at scale. Marketing Technology News: Thycotic Expands Identity Provider Integrations with SCIM Connector 2.0…

Brainshark is Positioned Highest in Performance Among Vendors in the Report Brainshark, Inc., the industry's only data-driven readiness platform, announced it has been named a Leader in the Aragon Research GlobeTM for Sales Coaching and Learning. In this first-ever Globe report on the space, Brainshark was positioned highest in Performance among all vendors in the report. "The demand for sales coaching and learning continues to grow, and Brainshark is well positioned to capitalize on this growing demand," the…

Top-Rated Digital Marketing Agency Positioned for Next Stage of Evolution and Growth SmartBug Media leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has added agency veteran Carey Isom to its Board of Directors. Isom will add another layer of strategic guidance to SmartBug's® leadership team as it advances through its next…

New product offering empowers marketing and sales teams to improve content engagement and accelerate path to purchase Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced Mediafly Content Hub, a solution providing marketers the ability to manage public-facing website sales content, customer-facing sales content and internal-only sales content all in one place, allowing teams to share relevant, engaging and…

VERB Technology Company, Inc., a leader in business-focused interactive video Livestream eCommerce and Webinar, CRM, marketing, and sales enablement applications, has announced that it has been added to the Russell Microcap® Index as part of the 2020 Russell indexes annual reconstitution. Marketing Technology News: Sapiens Partners With Quadient to Enhance Digital Engagement Membership in the Russell Microcap® Index, which remains in place for one year, means automatic inclusion in the appropriate growth and value style…

Seasoned Sales and Customer Success Executive to Drive SalesHood’s Go-to-Market Growth SalesHood, the all-in-one Sales Enablement Platform, is announcing the appointment of Ron Baden as Chief Revenue Officer. Ron’s proven track record at Planful (formerly Host Analytics), as the CRO and interim-CEO, is perfect for leading the go-to-market teams at SalesHood. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment “The sales enablement industry is on…

Capture2Proposal, GovCon's leading Market Intelligence & Pursuit Platform, welcomes Richard Hayden as its Marketing Vice President. With more than 25 years of experience leading marketing efforts at software companies located in the United States and Europe, Richard is well versed in accelerating B2B business growth. Most recently, Richard worked at Unanet, a leading provider of Cloud ERP solutions for government contractors, where he led the marketing and product management teams. Under his guidance, Unanet experienced…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Seismic (Sales engagement), Talkdesk (Customer Experience), PunchOut2Go (B2B commerce), and Appinium (Sales Enablement). Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World TRAILHEADX — While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work…

Salesforce users who want real-time sales enablement, marketing, learning, and customer-service data - all in one place - now have even more tools and functionality The only suite of native Salesforce marketing and sales-enablement apps designed to drive behavior by correlating data to results is getting a significant update. Version 4.1 adds tools that make it even easier for admins to create effective learning content, streamline scheduling, and manage teams more effectively. It also includes new video capabilities and…

Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced its leadership position in Research in Action's Vendor Selection Matrix - Sales Engagement Management (SEM) SaaS and Software: The Top 15 Global Vendors 2020. This is the second consecutive year Seismic has received this honour. Seismic was recognised for its growth strategy, due to the acquisition of content marketing platform Percolate in November 2019, for opening new offices in France and …

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sincro (Social Media), Mediafly (Sales enablement), Salesforce (CRM), Mitto (Unified Communication), and Avalara (E-commerce). Sincro Announces Automotive Partnership with Facebook Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a…

New partnership helps reps present to clients more easily and dynamically in remote selling situations Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces a seamless integration with enterprise video communications powerhouse Zoom. The partnership was created to significantly boost the competitive advantage of sales reps in a remote selling environment. Zoom users spiked from 10 million to 200 million in the…

Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, has expanded its EMEA footprint with new offices in Paris, France and Düsseldorf, Germany to better localise its offerings in the region. The expansion comes in response to the success Seismic has seen thus far in EMEA, as well as the rapidly growing demand for its best-in-class solutions globally. Marketing Technology News: Kin + Carta Obtains Microsoft Gold Cloud Platform Competency Since Seismic opened its…

LeadX unveils its new website with additional features and a brand-new offering for customers, partners and employees called X-Factory. With the X-Factory concept LeadX cover the full customer, partner and employee journey including the phases Launch, Accelerate and later Cruise & Control Grappling with sales lead management is a thing of the past. Facilitating sales enablement and lead generation successfully for businesses across varied spheres, LeadX 360 is back with a new website and Salesforce extension available…

There are many concrete and measurable skills, also known as hard skills, that a salesperson must learn to have a successful sales career. A proficiency in CRM and sales enablement technology; conducting the right kind of research; and the ability to interpret data, whether from a win/loss analysis, content analytics, or somewhere in between, are just a few of them. These skills are becoming increasingly more important, too, with recent analysis from Gartner finding that greater emphasis is being put on sellers being…