Sales Enablement

Over the last couple of decades, the digital data floodgates have opened. We’ve witnessed a shift in marketing towards data-driven optimization and away from innovation—but at the heart of marketing lies creativity and connection. At Knak,…
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Yet, 43% of British B2B business development teams don’t use earned media Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent…
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Increases in Customer Base and Headcount, Greater Client Satisfaction, and Geographic Expansion Buck Tech Industry Trends The close of 2022 marks the most successful year in the history of Vyond, the leader in intelligent video…
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Dynamic Sales Veteran to Drive Sales and Business Growth IWCO Direct, a leading provider of data-driven performance marketing results, announced that James Capstick has joined the company as Chief Sales Officer. Capstick is an…
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Customer experience comes above everything else. Whether it is B2B industry or B2C, every marketer works towards this end goal – keeping the customer happy and satisfied. There are a lot of challenges when it comes to ensuring high…
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Searchable directory makes OOH companies and 864,000+ listings easily discoverable by buyers, a major step in OneScreen.ai building the most open, integrated, cooperative infrastructure in OOH OneScreen.ai, the marketplace provider for…
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As B2B technology enterprises look to hasten innovation, respond to disruption, and outpace the competition, salespeople depend on marketing teams to provide the content support that fuels their sales cycles. At the same time, technology…
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Content Matrix = a visual aid that helps in organizing your content. Undoubtedly, content matrices are powerful tools to help develop a high-level marketing strategy and assess its execution. So, what does a content matrix look like?…
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Rev, an AI-powered martech solution for B2B sales and marketing teams, has been named the Gold Stevie® Award Winner in the Sales Enablement Solution category in the 16th annual Stevie Awards for Sales & Customer Service. The Stevie…
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MarketingProfs is the go-to resource for B2B Marketing Education for 700k+ Marketers at all stages of their marketing careers. MarketingProfs helps organizations provide continuing education to their teams through best-in-class online…
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Lead Onion is a powerful intent-driven sales enablement platform that allows users to identify, prioritize and connect with leads and prospects in real time. SAAS company Zymplify Group has launched Lead Onion, a powerful intent-driven…
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Observe.AI, an Intelligent Workforce Platform that transforms contact centers using AI-powered conversation intelligence, announced it has been named a 2021 “Hot Vendor” in Artificial Intelligence for the Intelligent Contact Center by…
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The explosion of OTT, the deepening impact of video marketing, the news of more consolidation in martech, there’s a lot that will change the face of B2B marketing in 2022 and beyond as result of all of this. Need a quick snippet to stay…
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A talented marketing executive with decades of experience will lead the marketing presence of ElectroNeek in North America, South America, India, and Europe. Tammo Stubbe has over 20 years of B2B marketing leadership experience in lead…
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HCL Technologies announced Jill Kouri’s addition to the executive team as Chief Marketing Officer. A top marketing executive with nearly 30 years of corporate and agency B2B services experience, Kouri will lead the company’s global…
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Contentgine, the World Leader in Intent by Engagement™ lead generation, announced today that it has hired veteran Chief Marketing Officer Ian Dix to lead its customer-facing activities. Dix will report to the Office of the Chief…
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Combined offering enables shared customers to identify "degrees-of-separation" connections to build networks, grow revenue Introhive, one of the fastest-growing sales enablement and intelligence companies, and Equilar, the leading provider…
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George Donovan, Chief Revenue Officer at Allego chats about a few top sales and marketing predictions he has in mind for 2021 while taking us through the core benefits of the Allego platform in this chat: ______ Tell us a little about…
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91% of businesses are engaged in some form of digital initiative, making managing digital assets business-critical for retailers in the year ahead. Today, digital asset management (DAM) and product information management (PIM) company …
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verbTEAMS, a powerful livestream ecommerce sales and marketing tool, can help small businesses, retailers, and entrepreneurs increase customer engagement and sales productivity in periods of extended remote work, social distancing, and…
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