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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        Why GDPR Changes Everything…for the Better
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        A-Z Glossary For Good TV Marketing – Part 3
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        A-Z Glossary For Good TV Marketing – Part 2
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        Should You Trust SSAI in CTV Advertising?
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        Predictions Series: Top 10 Trends in Digital Advertising in 2020
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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customer analytics

MarTech Interview with Harry Glaser, CMO at Sisense
Interviews

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could …
Sudipto GhoshNovember 25, 2019, 3:00 pmNovember 25, 2019 0 704
Synchronization Is Key to Maximizing Marketing Data ROI
Guest Authors

Synchronization Is Key to Maximizing Marketing Data ROI

Data has forever changed the business world and the metrics by which employee performance at every level of the organization …

Mike ChristopherNovember 5, 2019, 10:00 amNovember 4, 2019 0 914
Merkle Combines Digital and Customer Analytics Under Ben Gott
Analytics

Merkle Combines Digital and Customer Analytics Under Ben Gott

Integrated team to help clients navigate the increasingly sophisticated and fast changing data and tech landscape Merkle, a leading technology-enabled, …

PRNewswireOctober 25, 2019, 9:30 pmOctober 25, 2019 0 479
What is Marketing Analytics and Why You Should be Gung-Ho About Its Future?
B2B Data, Staff Writers

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …

Sudipto GhoshAugust 8, 2019, 7:31 pmAugust 8, 2019 2 2612
TechBytes with Kevin Dean, President of Marketing Services at Experian
Tech Bytes

TechBytes With Kevin Dean, President of Marketing Services at Experian

Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations …
Sudipto GhoshJune 28, 2019, 1:00 pmJune 28, 2019 0 2153
Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner
AI/ML, Analytics

Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Cerebri AI, announced that it has been selected by Gartner, Inc. as a ‘2019 Cool Vendor for Artificial Intelligence for …

MTS Staff WriterJune 20, 2019, 2:30 pmJune 20, 2019 Comments Off on Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner 939
Custora Scoops $13.75 Million Series B to Usher New Path in AI-Driven Digital Commerce
People-Based Marketing

Custora Scoops $13.75 Million Series B to Usher New Path in AI-Driven Digital Commerce

Customer Analytics Software Provider Uses Ai Technology to Drive Revenue and Lifetime Value for Today’s Top Retailers Today, Custora, the leading …

Sudipto GhoshSeptember 6, 2018, 8:32 pmSeptember 6, 2018 0 1114
NICE and Mattersight Unite to Herald a New Era in Customer Analytics
Behavioral Marketing, Customer Experience Management

NICE and Mattersight Unite to Herald a New Era in Customer Analytics

NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and …

Sudipto GhoshAugust 20, 2018, 7:45 pmAugust 20, 2018 0 1270
VoiceSense Wins Speech Technology Magazine's 2018 Speech Industry Star Performer Award
Analytics, Speech Recognition

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative …

PRNewswireAugust 2, 2018, 8:19 pmAugust 2, 2018 0 1577
Adobe Named a Leader in Customer Analytics by Independent Research Firm
Analytics, Customer Experience Management, Data Management Platforms

Adobe Named a Leader in Customer Analytics by Independent Research Firm

Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it …

MTS Staff WriterJune 13, 2018, 6:36 pmSeptember 4, 2018 0 426
Listrak and Persado Announce Strategic Integration to Empower Marketers Through Optimized Communication and Analytics
AI/ML, Audience Data, CRM, Marketing Automation

Listrak and Persado Announce Strategic Integration to Empower Marketers Through Optimized Communication and Analytics

The Partnership Combines Persado’s AI-Generated Marketing Language with Listrak’s Automation and Analytics Platform Listrak, a customer analytics CRM and cross-channel …

PRNewswireApril 25, 2018, 9:56 pmApril 25, 2018 0 910
Abhi Yadav featured image
Analytics, Interviews, Sales Enablement

Interview with Abhi Yadav, Founder & CEO – Zylotech

Abhi YadavFounder & CEO - Zylotech "Observe very quantitatively but act with your intuition." On Marketing Technology MTS: Tell us …
Avinash DuduskarApril 3, 2017, 5:47 pmSeptember 7, 2017 0 2648
Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers
Predictive Marketing

Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers …

Sudipto GhoshJanuary 4, 2017, 5:38 pmMay 22, 2017 0 1160

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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