MarTech Interview with Harry Glaser, CMO at Sisense
"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could …
Synchronization Is Key to Maximizing Marketing Data ROI
Data has forever changed the business world and the metrics by which employee performance at every level of the organization …
Merkle Combines Digital and Customer Analytics Under Ben Gott
Integrated team to help clients navigate the increasingly sophisticated and fast changing data and tech landscape Merkle, a leading technology-enabled, …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
TechBytes With Kevin Dean, President of Marketing Services at Experian
Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations …
Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner
Cerebri AI, announced that it has been selected by Gartner, Inc. as a ‘2019 Cool Vendor for Artificial Intelligence for …
Custora Scoops $13.75 Million Series B to Usher New Path in AI-Driven Digital Commerce
Customer Analytics Software Provider Uses Ai Technology to Drive Revenue and Lifetime Value for Today’s Top Retailers Today, Custora, the leading …
NICE and Mattersight Unite to Herald a New Era in Customer Analytics
NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and …
VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award
Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative …
Adobe Named a Leader in Customer Analytics by Independent Research Firm
Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria Adobe announced it …
Listrak and Persado Announce Strategic Integration to Empower Marketers Through Optimized Communication and Analytics
The Partnership Combines Persado’s AI-Generated Marketing Language with Listrak’s Automation and Analytics Platform Listrak, a customer analytics CRM and cross-channel …
Interview with Abhi Yadav, Founder & CEO – Zylotech
Abhi YadavFounder & CEO - Zylotech "Observe very quantitatively but act with your intuition." On Marketing Technology MTS: Tell us …
Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers
Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers …