customer analytics

Veteran brand executive leading marketing and ecommerce, customer analytics and engagement, and loyalty and brand management, brings global digital transformation expertise to Airship’s board Mobile app experience company Airship…
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Treasure Data, a best-of-breed enterprise customer data platform (CDP), announced it has been recognized as a Strong Performer by Forrester Research, Inc. in its recently published report "The Forrester Wave: Customer Analytics…
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Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading…
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LogiSense customers can now benefit from real-time visibility into usage-based customer analytics LogiSense announced it has launched LogiSense Advanced Usage and Data Transformation for Salesforce on Salesforce AppExchange. LogiSense…
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Amplitude received 5/5 scores in eight criteria, including product vision, performance, and customer journey analytics Amplitude, Inc. , the pioneer in digital optimization, announced that it has been named a Strong Performer in The…
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Capillary Technologies, a B2B SaaS platform for customer loyalty and engagement, has won Best Use of Customer Analytics/Data (for ‘The Domino’s Effect’ – Domino’s Pizza Indonesia with Capillary Technologies) in Loyalty Magazine’s…
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Lytics, a customer data platform (CDP), has been named in recent Forrester reports, Now Tech: Customer Analytics Technologies, Q1 2022 and New Tech: Account-Based Marketing, Q1 2022 Lytics, a customer data platform (CDP), has…
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Brands, Retail Buyers & Investors Can Now Utilize First-Party Customer Analytics to Identify Growth and Optimization Opportunities SnackMagic, the 100% customizable snack and swag service, announced the launch of CPGpulse, a…
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NielsenIQ announced they have acquired ciValue, a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. With this acquisition, NielsenIQ’s Retail Media vertical takes…
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The market and competitive intelligence (M&CI) function within an enterprise delivers the most value to the business when its professionals possess a combination of consulting, communication, and content curation skills. That was…
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Named One of the Providers "That Matter Most" in the Customer Analytics Market TTEC Holdings, Inc., one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, was named a…
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Suzy Cirulis has joined Caleres as senior vice president, customer marketing. In this role, she will lead the company’s customer marketing efforts across the entire Caleres portfolio including customer relationship marketing (CRM),…
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Integration enables seamless collaboration and real-time customer engagement insights ensuring email campaign success Litmus, a leader in email marketing, today announces its integration with Adobe Journey Optimizer. The Adobe Experience…
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GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Kimberly A. Whitler, the Frank M. Sands Sr. Associate Professor at the University of Virginia's Darden School of…
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Fractal Analytics, a pure play provider of analytics & AI, today announced that it has been named as a leader among Customer Analytics Service Providers (CASPs) in Forrester Research’s recent report, ‘The Forrester Wave™: Customer…
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Tredence Inc., a leading AI engineering and data science company, was named a leader in customer analytics services by Forrester Research, an independent research firm.  According to Forrester's evaluation, Tredence is one of three vendors…
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Robust revenue growth of 55% (FY2019 to FY2020) propels TELUS International to a top 10 position on the 2021 Everest Group BPS Top 50 List TELUS International , a leading digital customer experience (CX) innovator that designs, builds and…
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Mapp, the international provider of insight-led customer engagement, released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very…
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Information Services Group (ISG) , a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (martech) solutions in Brazil as companies look for better ways to connect…
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Interface redesign and 2020 revenue growth highlight best-ever performance from Customer Analytics company Indicative, a leading Customer Analytics software company, is pleased to announce its inclusion as a leader in the G2 Grid for…
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