Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which is typically tracked through impressions, Incremental Social is based on click attribution to provide brands clear measurable return-on-ad-spend (ROAS) for their campaigns.

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“The launch of Incremental Social continues our mission to provide advertisers dramatic ROI when targeting new customers they otherwise would not find through the major search engines and social media channels,” said Jon Waterman, CEO of “We are providing a solution that’s desperately needed with paid search, and now social media, during a time where brands are looking for cost-effective, measurable campaigns to hyper-effectively reach consumers at the right place and the right time.”

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