Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels

Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which is typically tracked through impressions, Incremental Social is based on click attribution to provide brands clear measurable return-on-ad-spend (ROAS) for their campaigns.

Marketing Technology News: LiveXLive’s PodcastOne Nabs Veteran Marketing Executive Ilana Susnow

Ad.net’s fully-managed incremental marketing for search and social media ensure performance via its smart pricing algorithm that combines audience targeting and keyword search to run cost-efficient and measurable advertising campaigns for brand and agency partners. The company has met or exceeded KPIs across thousands of campaigns and many industries including retail, auto, insurance, education, and hospitality, with results validated by leading third-party tracking partners including Kenshoo, AppsFlyer, Branch.io and many others. To utilize the solution, brands only need to provide access to their high-performing video or display advertising content and pixel allowing Ad.net to implement a tailored buying strategy that reaches new customers.

Marketing Technology News: Baidu to Acquire JOYY’s Live Streaming Business

“The launch of Incremental Social continues our mission to provide advertisers dramatic ROI when targeting new customers they otherwise would not find through the major search engines and social media channels,” said Jon Waterman, CEO of Ad.net. “We are providing a solution that’s desperately needed with paid search, and now social media, during a time where brands are looking for cost-effective, measurable campaigns to hyper-effectively reach consumers at the right place and the right time.”

Marketing Technology News: TVision’s Advanced Audience Projections Powers Person-Level Ad Measurement